Bonus #21

Ellen Yin7min

Ellen Yin

00:05

Hey, it's your host Ellen Yin. Welcome back to another bonus episode of cubicle to CEO, the podcast where we ask successful entrepreneurs the business questions you can't google. Today's episode is a compliment to the guest interview on our show this week with Heather Brown, where Heather shared how hiring a team of interns actually increased her business revenue by expanding her capacity to follow up with client leads and close more deals.

Ellen Yin

00:34

So I was thinking about how much you guys loved our bonus episode number nine, titled stop ending your emails with this conversation killer. And I wanted to kind of bring a similar tip to this week's bonus episode. And that is our magic two sentence email that you can send as your final follow up if you are talking to a potential client that hasn't responded after multiple check ins. So this is someone that maybe you got on a discovery call with and then sent a proposal to you we're, you know, close to closing a deal. And then for some reason or another, they've just ghosted you and you've not been able to get back in contact with them. This allows you to send that final follow up. And what's really amazing about this is it's such a short email, but it works wonders.

Ellen Yin

01:27

And I can't remember when it was, I think it was last summer, I actually share this two sentence email on Instagram, I think and there were dozens of you who messaged me asking for this quick little email template. And many of you actually tried it with some of your client leads that had gone cold. And within moments for some of you and days for others, you finally got a response back from someone who hadn't responded to anything for potentially weeks. And so here is the two sentence email that you can borrow from us.

Ellen Yin

02:01

Ready? Okay, it goes, "Hi, (insert whatever the potential clients name is), since I haven't been able to reach you, I am assuming your goals have changed, and you will no longer be needing my (fill in the blank with whatever your services)." So for example, you will no longer be needing my wedding photography services, you will no longer be needing my coaching services, you will no longer be needing my graphic design services, right? Whatever your services, insert it there. "Thanks for the opportunity to connect, and I wish you the best."

Ellen Yin

02:35

So again, very simple, two sentences, but you would be surprised how many people will reach out immediately after they realize you're closing the loop and moving on. Most of the time when people don't respond to our emails, and they've shown interest before maybe they were really close to becoming a client. And then like I said, for whatever reason, after you sent the proposal, they just stopped answering you. Most of the time, it is not done out of malicious intent. People get really busy, maybe there's a few factors they need to consider. Maybe your attempts to reach out and check in and see if they have any questions or if they want to have another discussion have fallen on flat ears because they just keep postponing that decision to a later date. But it's it's an interesting sort of like reverse psychology, when you actually reach out and say, Hey, I'm going to lead this conversation and say, because I haven't heard from you, I'm assuming the best about you. I'm just assuming that your goals have changed. And I wish you the best. It was great to connect with you. Right?

Ellen Yin

03:34

When you close that loop. And they realize, oh, I don't have forever to just delay on making this decision. It actually makes them jump to action and go oh, wait, hold up. Sorry. I actually just haven't responded for the last few weeks. Because XYZ, this happens all the time. And I'm really curious to see what happens for you when you test this two sentence magic email. So again, if you need to rehear it, just rewind and listen to those two sentences. But if you do try this with a client lead that has gone cold, and they do respond, whether it ends up leading to the sale, or just ends up being them saying, hey, you know, thanks for reaching back out again, yes, my needs have changed. And you know, this is not a fit, whatever it is, if you get a response from that client, it is a win.

Processing audio...