Well, I think the first thing is to look at, you know, the current supporters, you know, what kind of experience are they getting? And you can go overboard with this, right? I mean, there's a lot of smart people that are talking about kind of the dangers of, of giving donors too much influence and power over the organization. And that's not necessarily what what I'm recommended when I'm saying, you know, things like stewardship, are you thanking donors? Right? That's, it seems like kind of a low bar. But a lot of times, it doesn't happen, because they give online and they get these automated messages. And we think, Oh, well, because they got that they've been thanked. Not necessarily because your point, Becky, they they know that that's, that was a robot, the experience of buying something on Amazon should not be mirrored in the the experience of donating. And a lot of times that happens, right? We're looking into your processes that are automated, can we go into those systems, and perhaps humanize them, even though they are still automated, right. And a lot of the techniques, most of the technology enables us, you can go in and customize those automated messages, and change them from a receipt to even though it's automated to something that actually does say thank you, and something that, you know, you could maybe even print and send in the mail and it not be too bad. But then beyond that, understanding that that was the lowest bar, and that you can do more, you can still send a thank you letter, right, you can still call a donor to say thank you. A lot of times, there's this feeling that because they gave in a digital channel, we have to continue communicating through a digital medium. And there is absolutely no evidence that that's the case. In fact, there's evidence to the contrary, that says the more you sort of mix in multiple channels and take kind of a multi channel approach, that that is good, because email is very easily ignored. Whereas a voicemail, or even a live pickup, if you can get it is really going to stand out even a handwritten note. So I think those kinds of things are good to look at your first time donors, this is an area where there's a lot of kind of bang for your buck, so to speak, the average retention rate for a first time donor is around like 18, or 19%. So we lose eight out of 10 of all are first time donors, I think, because very often, the barrier to entry, or the entry point I should say, is a digital channel, they get all these automated messages, and they get kind of a bad robotic experience. And it's kind of hard to move them into the second gift. But just paying attention to those people celebrating it internally, right, like, dang, we convinced a brand new stranger to give to our mission that's worth celebrating internally. And then who are they? You know, why did you give? How did you find us? Why do you care about the cause that we're in showing a little bit of curiosity about donors, I think is useful because it shows them that you care for one thing, and you may get some really useful information from them, that will help you communicate to them subsequently, because to first time donors who give online who give 20 bucks, they could be giving for very, very different reasons. One, maybe they had a relative who died of the disease that you're trying to eradicate. Whereas the other person, they gave a peer to peer gift because they saw a buddy on Facebook, but they not necessarily know you. And that's the danger of automation. Whereas an automation will communicate to those people in the exact same way. And it's like, well, wait a minute, we don't know we don't have a basis from which to create automation yet necessarily for these new donors that were kind of getting to know them and maybe calling them or asking them questions can be very useful. And then if you get some information, then maybe they will converge or diverge, I should say and go into perhaps an automated stream. So showing some curiosity maybe about your donors, especially your first time donors, really big ROI because if you get the second gift you go from 19% retention to like 60% retention? Well, that is a huge Yeah, that's a huge gap that you can you can cross and start to get a lot more higher lifetime value from your donors. That's, you know, maybe one area tactically, people could focus on.