Final Trust Based Philanthropy Trend with Carolina

8:14PM Jan 26, 2023

Speakers:

Julie Confer

Becky Endicott

Jonathan McCoy

Jonathan McCoy

Carolina García Jayaram

Keywords:

people

trust

philanthropy

organization

winners

world

community

nonprofit

unrestricted

incredible

friends

mission

leaders

lifting

year

based

create

elevate

impact

thinking

You need more than just technology to make a lasting change in this world. And that's why the on one offers a nonprofit platform that's designed to grow with you providing software and resources that help nonprofit professionals make their connections that matter, connections with their peers, connections with their supporters, and connections with their mission. Learn how neon one makes it easy to design amazing generosity experiences by visiting neon one.com/vr for good. Hey, I'm John. And I'm Becky. And this is the We Are For Good podcast,

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So let's get started. Becky, what's happening?

Oh, I'm excited to talk some trust today, my friend,

I know you're excited, but you're cold. You don't sound excited. But we

stuffed today. But that's okay. I am all in on our number two trend, talking about trust based leadership and philanthropy and why we think it is the future.

I am jazz to. And so if you were just joining this series, this is our second Friday to start unpacking these trends that we want to lift, because they're the things that we think really matter in 2023 places to pour into. And what we've done with this series is, you know, we did kind of an intro episode. So scroll back and find that if you're new to this series, but the next few weeks, we're unpacking one at a time with case studies and with what we're actually seeing in some pro tips of how you can put it into action. And then we have a surprise guest each week and today's guest like I'm already cannot wait to bring her in the room. So we're just gonna tease that for a hot minute. And let's give you a little bit of context, why trust based leadership and philanthropy. Why is this a trend right now? Here's the thing, friends, trust is paramount. It's paramount in all of our relationships. But especially those of us that are trying to build relationships with funders and people that are trying to drive impact in our world trust is the baseline of everything. And you know, when we searched past our past podcast episodes, yeah, we've done 375 episodes, as you know, trust came up nearly 300 times in conversations. I mean, I'm not that surprised. Yeah, it's It's shocking. But it is like very validating. It's validating because we haven't done a lot of episodes with that as the key word. It's just like it comes up because it's such a natural part of this process. So we wanted to shine a light on it. Because every year the Edelman barometer trust report comes out in the last two years has been shocking with what they found. And this is, you know, kind of getting the pulse of what perceptions and how people think about things. And in this report, it said that people are more trusting of corporations than nonprofits. Okay, I'm given a

space for by this stat every time you read it, I'm offended by it.

I know, it's painful to hear, like, truly, let's just zoom out. Amazon is more trusted than your food bank. Okay, what is the what's the deal here? And you start to think about what is trust based on is probably reliability. And so what we want to do is like, how does this apply to each of our nonprofits is we want to focus relentlessly on building trust this year. And how do we do that it's going to open us up to funders that are really meeting the moment and using trust based philanthropy as a way to move money faster. And that is one of the most powerful takeaways I would say from this last year, hearing Jada paying from just fun come in and say, y'all money moves at the speed of trust, and what what else in our life moves at the speed of trust, a heck of a lot of things, you know. And so we want to lift the veil who's doing this really well with leadership and in philanthropy. And so that's kind of some tone setting to get us kicked off into this.

I mean, if you're new to trust based philanthropy, it's really this concept about reimagining the way that we have relationships between donors, between nonprofits, between communities, between corporations and partners, because we're trying to rebalance power and decision making and where does that start? Guys? It starts within building trust within our organizations. It's about having courageous conversations. How do we move forward building relationships with our teams, our volunteers, our donors, and our partners that are centered on trust. It is about showing up and being a human. It's about being authentic with your communication. It's about sharing your vulnerabilities and your failures together, and giving each other a pat on the back and saying, We didn't get this one, but we're gonna get the next one. And it's okay, because we have a culture of failing forward. And I think John, one of the most interesting things was when we first presented this trend to our community. We opened it up and said, How do you define what a trust based mission and trust based leadership trust based philanthropy is and we got some incredible feedback. I mean, Kathy drecker, Duff said it's about consistent messaging and transparency and how funds are being used. We love Hannah over at University of Michigan says it's about real time Impact Reporting. Carly EULAR over at memory Fox is saying it's a mission with measurable outcomes. That's clear about you're not trying to fix every problem, but you're micro focused on that niche that you are trying to serve. And you're sharing those successes, you're sharing the failures, and you're sharing how people are moving the needle forward. And then I thought our friend Mina Dawes who's we're about to drop an episode with her who's so wise says that we trust based philanthropy is really about consistently matching intentions with actions. So if this is a new concept for you, I just want to ask you, how are you building that trust within your culture this year? What kind of courageous conversations are you igniting? How are you soliciting feedback from your employees? Because if it starts at the top, I can assure you it will trickle down. But if you're not at the top, being a consistent cog of this within your organization pushing for values to be honored for transparency to be the crux of everything you do. I believe there's a role everyone has to play in this movement.

Absolutely. Man, I love the voices of the community lifting on this topic. And we've gotten the privilege to sit across the interview chairs from people who have received been recipients of trust based philanthropy, and I want to live specifically on Erie our Loggos. She's with Hispanics and philanthropy back on episode 119. She was detailing the US getting that phone call because they are the recipient of a MacKenzie Scott multimillion dollar gift. So Ana Marie shared with us the power of when you get a trust based philanthropy type gift, it means it's unrestricted, right? It means that you're able to use it with what you as the experts, those closest to the community that you're serving, can deploy that. And Ana Marie described it, you know, now we'll be able to run because of that funding. It allows me to hire the best people who are creative, smart and organized, and we can figure it out from there. They're running peace. I remember the feeling in the room when she said we can now run. I mean, that's what this is about. Are you being steady in what you're doing? Are you being reliable, and really pursuing that tangible impact that is proven through data and metrics and all these things, that you're opening yourself up for this funding that when you get it, you can truly just launch so much faster.

I love that example. And I think another good one that's applicable for this conversation is when we had Mona Sinha on the podcast last season, and Mona is the chairwoman of women moving millions are. So we're talking about women who have big influence, and they want to see the money moving quickly. And instead of taking this heavy handed approach, Mona says we step back, we empower our executive director and staff to move us to inform us. And she says, it's really about understanding that you need to shift that board power dynamic. You have to work with your board chair as an equal. You're both doing this work because you deeply believe in the vision and the mission. But how do you take it forward together. And that's such an excellent episode, she talks about that and goes a little bit deeper. It's episode 306, for anyone who wants to go back and check that one out as well.

So we've already dropped a lot of podcast episodes. But guess what we've put together a full playlist because this topic has come up throughout the last few seasons. And so if you want to binge them, just people talking about this kind of through different lenses, find the podcast playlist, it's linked in the show notes and it'll kind of walk you through there lots to dive in around. But as we start to transition before we bring in our special guest who spoiler is living this out loud, right? This very minute and out. Let's give you some pro tips. Like if you're wanting to like put this into action, right away, where can you begin practicing greater trust? It's within yourself, you know, and I've heard a lot we've talked a lot about personal and self growth this year, and keeping promises to ourselves as the most simple way to do that. I think of the conversations we've had with Julie Ordonez, you know, who is incredible, major gift fundraiser and encourage her that she's like, you know, if your goal is to call 10 new prospects, and you've never called one before, maybe day one should be calling one, you know, in following through on that, and building your trust chips. Yeah, but then the next day, you can say, Hey, look at that, I followed through on what I said I was going to do and now I can do two today and just build up from that. So confidence is going to flow from where you start to see that trust and you can start to build that and cultivate that within yourself. And that can ripple out to your organization too.

Okay, so let's talk about some actionable behaviors that you can take today. The first one is model the behavior that you want to see. And I think that applies not just to leaders but to every single staff and hold yourself and others accountable to that. Number two is soliciting feedback. The taking action on it. It's not enough just to be in our own head, we have to be asking our people about their thoughts, what they're seeing move, and they're part of the organization. So not only do we need to listen, we need to show that we've heard them and that we're taking action on it. Another one is championing authenticity, empathy and humanity, I can assure you, if you show up with compassion, and will be a real human being when there is suffering, loss, you know, confusion, maybe there's a big tech mishap, then that is really going to solidify trust within your organization.

So okay, we've thrown a lot at you. And as we were thinking, like, who should we bring in, that would really take this conversation to another level, one person came to mind. I mean, you know, when we have a two peat guest, there is something that just cut through. So if you don't follow the work of the Elevate Prize Foundation, they are a force for good. In fact, their mantra is make good, famous. And since the last time we spoke with our guests, and let me just go ahead and tease her name right now. Carolina Garcia Jayaram is back on the podcast today, she is the founding CEO of the Elevate Prize Foundation. And let me just catch up a little bit on what's happened since the last time we chatted, you know, they are just hanging out with Malala, providing awards to her for her social impact. They have just this week, awarded $6 million and unrestricted funding to 12 of some of the most innovative and grassroots based organizations that are doing the work and setting them to just be able to run faster. And you know, she's casually hanging out with other YouTube celebrities avoiding the social impact awards, they are living their mission out loud of making good famous in every corner of our country and world. And Carolyn has a heavy back in our house means the world. Thank you so much for coming back to the show.

It's so awesome to be here. And I think yeah, I feel very honored. The fact that you're asking me back again, when

you have an open invitation all the time, we have set a Thanksgiving played out for you and your family. Come on over?

Oh, my goodness. I mean, let's set the tone. Because truly, I think I do hear more and more people talk about trust based philanthropy, but I think it's different to actually be a funder to move money at the Speed of Trust in real time. And that's what y'all are doing with Elevate prize, you're not just talking but you're also doing so can you set the tone of where do you see trust based philanthropy and leadership in action today,

you know, when when exactly we last

week, I want to say it was like nine months or so ago,

like about a year ago, and how much has happened just within this, oh, my god are using right just and how much is as has changed in terms of the conversation more and more people are having not just us, which is great the echo chamber sort of expanding, which is what we want to see. But just to break that down a little bit about where we are now like current state, I think that it's part of a mega trend, something much larger, that's at work that trust based philanthropy is a part of which is a reevaluation, of values of shift, a culture shift. I mean, it's really what we're trying to engender as a culture shift. But we're part of a larger trend. That's about authenticity and vulnerability, and building relationships. Trust based philanthropy is a byproduct of relationships first, that it's only achievable through relationship building. And the relationship building is based on trust. It's based on mutual respect, it's based on openness, transparency, power shifting and dynamics and equality. And then then, you know, unrestricted funding is a byproduct of that. I think what's happened over the last year is that people have begun to equate trust based philanthropy with not with unrestricted funding. Ella McKenzie spot Scott, which is awesome, you know, she's grabbing headlines, she's getting a lot of attention. It's awesome how she's doing it. But she's not necessarily building relationships with all of those folks. So as grantees, in fact, there's a quite a good amount of distance that the website has helped kind of shortened, but still, she's still keeping her distance. And she's doing it her way. That's awesome. But I think there's the trust based philanthropy has become more nuanced, which is great, but that it's really to me about relationships. And I think that's been our focus, and much of our secret sauce, and why we've been able to have the impact we've had,

well, I just want to create some space and look you in the eye and tell you, thank you from the bottom of my heart, for what you've said, what you're living for this $6 million of unrestricted giving friends out there in the nonprofit world, can you think about having someone hand you a two to $300,000 unrestricted gift and what you would do to run today, I just think about the revolution that it affords us. And so when you Nestle, all of that, in this trust based relationship, I just think everything good can come from it. The messaging, the storytelling, the relationships, the way we measure impact the way we bring other people along. And so I would Love for you to just talk about the importance of this intersection that we're looking at right now of trust and philanthropy, reflect on where we've been historically, as a sector, and talk about, like, how that's grounded us for this moment. And I'd love just your perspective on that. We've been

around long enough to see several trends come through, and maybe one that preceded this one. And even before that, this entrepreneurial philanthropy which we've talked about, I think we spoke about the last time too, and what the values that you're based it as a foundation that like any organization is what's going to drive all the decision making. So I think historically, if we're talking about 25 years ago, when I got into the game was really, I would say, one of the times inflection points of the major proliferation of nonprofits around the world. And at that point, much of what was valued was the measurement around how money was being spent. And this idea that foundations had a really much better sense of how money should be spent, then these may be what seemingly unsophisticated organizations led by people XYZ, right, like, so there was a lot of kind of equalizing these organizations as if a climate organization in Seattle is going to be the same as a soup kitchen in Southfield Right, right. And we're going to put the same metrics on them. And we're going to and it's all may be well intentioned, but it was very, there was this kind of abyss between the measuring and the ideas and the values and what was actually happening on the ground. And that distance was also I think, strengthened by this idea that there might be a conflict of interest at the foundation were to get too close to the grantee. So there were even foundations who may not do site visits, or they might not really engage with the program and the leaders, or maybe just one leader and not the whole team. And so I think that's been a big shift over the past 20 years. And seeing that, with the billions and trillions of dollars that have been invested in the nonprofit sector, we haven't seen the level of scale one would expect. And I would argue part of that was because we weren't doing it in collaboration with the grantees enough. Yes. And that's been, I think, a learning of many foundations, many of whom invented that model of giving, who was ironic, and you have evolved to their great credit, and I'm super happy to see it. But, you know, it's difficult to do when you have a lot of stakeholders and decision makers inside of especially larger foundations, it takes a while, but I'm seeing that difference. And I think that's where you're seeing that intersection of trust. And obviously, we take the opposite view, that it's all about the trust so that you can build the relationship so that you can learn more about the leader of the organization and where you actually can support them to the greatest effect. And so our program is very tailored. And I don't know any other way to do it. I mean, our job would be a lot easier if we picked the lane and said, Okay, we're only doing girls education, and we're only doing climate. And but we don't we do it across, you know, every single issue area, as you know, but that leads to a lot of other great benefits that I think are worth it. But certainly you have to take that view of individualizing these these awardees in many ways to have the greater impact. I

mean, everything is not translatable to the business world. But I think when you explain that you're like, I mean, if we put those same kind of locks and chains on business, like how that would have stifled our growth and our progression, you know, and it's just it seems ridiculous. But it's been the way that nonprofits been kind of locked into these expectations or ROI at a certain capacity, when we have so much different missions that we're trying to fulfill. So I love the way you broke that down. You are such a great thought leader in this space and the challenger to just the status quo. And so I just think it's serendipitous, I mean, we were excited to talk to you. But we didn't actually know that this would be the week that the Elevate prize winners were going to be announced, the stars have aligned because we look at this list. And we'll drop this, of course in the show notes. But I encourage anybody listening to spend time getting to know these organizations, these founding stories, this heartbeat that flows of the different issue areas. This is world changing organizations that y'all have found and are really lifting through your platform and funding unrestricted. Tell us about that process. I mean, tell us about what we can expect as we pour into and explore this amazing list of winners this year.

Thank you so much for celebrating them and for this wonderful fortuitous pneus of of taping this week, so that it can be they can be shared with more people, which is the the greater point of all of this work. They are a truly, I mean, all of our cohorts have been but the diversity of this group is really extraordinary. The fact that we could give 12 This year instead of 10 is such a gift or photos credit that you know, they just we just keep meeting so many extraordinary people. And they came to us in a different way. A little bit different. We we were working with MIT I think you'll remember for the first couple of years. And then we took the whole process in house, which was always the plan we had, you know, we loved MIT but we always plan to take it ourselves. And then we developed this new way of working which was to work with pipeline partners and This is part of a larger vision of building an ecosystem of partners who can work with us to do the work that we're doing at scale, because we can only do so much. And we want to change everybody's mind when it comes to restricted funding. And we do that really are my own, you know, method of doing that is to be friend, and to convene. Everybody together has always been the way I've worked. And so I think these winners now, you know, it's about creating this visibility for them. And as we know them better and elevate their voice in the community, that starts to really change the way the philanthropy is working. So for these winners, they come into it more knowledgeable about what we're doing and what we're after. And so that was the part of working the pipeline partners, who are the Obama Foundation, MacArthur, Dr. Kay and amazing folks who are now nominating either previous winners or other organizations, they've come across who they think are going to be a really good fit for us. So we're finding that we're reaching them at an inflection point, that's especially powerful because everybody's more aware of what we're trying to do. And it's not just, and that's why I think coming back back to what you said so eloquently about undertreated funding being so important, at the end of the day, what we're seeing two years into our second cohort, or second year in is the money is important as that is in as many eyeballs as that captures. Because it's a big number, and it's unrestricted, I would say it starts to lose its place in rank of how important it is compared to all these other benefits that they are starting to experience by virtue of being part of this larger cohort. We're convening them all in May, at our first make good famous Summit here in Miami. We're seeing we're starting to see and even funding some collaborations between winners who would never normally know each other. So that's really exciting to us in terms of this particular class and how we are cohort and how we reached them. But it starts with those pipeline. nominators, and then, you know, we have a very robust selection process, our judges were incredible. For the first time we had a Gen Z judge Tiana de who's incredible. And we had two winners from our previous cohorts also in the judging panel. So you know, we keep trying to getting smarter and changing it up.

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get activated today at we are for good.com backslash learn I want to compliment you on something that you said earlier that you are living out right now, which is you said collaboration is the key collaboration in those partnerships. And I think the way that you have made this not just another prize, it's not just another grant, you're wrapping community around these individuals, you are wrapping communications, support, network influence affinity. And it just feels like that is an incredible trust based relationship because that individuals not just taking their money, the way that I think about it in our days a nonprofit John, and we would run back to the office and kind of do our thing and make sure that we're checking off all of you know the things that we need to do on the impact report. And it's like the trust allows them to run. And when they get stuck, they have a group of people that can come back to and problem solve or get unstuck. And this is the power of community at its core. And I just thank you for living this out. Can I highlight a couple of these because I think these people and individuals are incredible. One of them Dr. Cynthia fast. She is saving lives by training African giant rats to work alongside. To see the picture of the rats read up a little collars, detecting disease and landmines. This is

where detecting tuberculosis. And there's, I mean, countless, like she says there's unbelievable potential for what these rats could detect. So I mean, that's it, I think about for, you know, after major catastrophes, these rats are able to get into spaces that dogs can't get into. And they certainly humans can't get into to save lives after meat. It's incredible the application of rats, I'll never look at a rat the same way. And other than ever.

I want to live Nellie chip boy to who is our CNN Hero of the Year. I mean, what an incredible story of just a human that is pouring in. It's like a family legacy. I want to I want to give you space to tell a little bit of her story, because I think it's just so powerful.

Well, I mean, like, so many of our winners, I think she was born into a situation that, you know, I think was her was her great karma and the great gift, right, that she's had the incredible fortitude to push through and find the solution, right, that needed to be found for the people in her community. So I mean, the CNN has such an interesting methodology of the public bringing these these heroes to their attention, right, they don't do it through other foundations and so forth. And it just, I love that idea that she was brought forth that way. That program is going and heroes was one of the original influences or inspirations for Joe and even starting elevate prize. So

and I think Carolina that he grounded this entire Foundation and Trust based philanthropy in the way that he has empowered you. And the team to go out and create these ripples is just wonderful. So I mean, we want to talk about a case study around this, we want to know, can you give us an example sort of, of a mission you've witnessed, just as an example, for some of our listeners,

you know, it's wonderful to see how it's playing out with different winners in different sectors in different ways right over the world. Again, another wonderful byproduct of of the radical diversity that we practice. And one example is Dr. Aparna hedge who I was just with in India, we went to India to film her. We're doing a number of mini documentaries this year about some of our winners. And she's one of them, she runs, she founded an organization called Arman. She won in 2021. And she credits us and all the tools that we've really helped her to develop in terms of telling her story, through the messaging, the brand, the website, all these practical things, but that were just dusting on a shelf, because nobody really was focusing on them. And certainly funding wasn't flowing to help strengthen those tools. And through that strengthening and her own part of the community of Elevate that's really lifted her up. And she feels this and says this all the time about us in the organization, that that trust based philanthropy, if we're talking about it the way we just did previously, this relationship philanthropy, let's call it, then she's saying, you know, that part of her lightning speed growth that she's experiencing right now, is due in large part to that, to that work that we've been doing, not only with her, but her whole team, you know, her whole team is really involved with us. And they just won, you know, $10 million coaching, and CO impact prize. And they're part of their newly formed gender Fund, which is aiming to raise a billion dollars to advance gender equality and women's leadership, oh, my partner had, like, look out for her in the future to maybe win, like a new ball, a Nobel Prize. Like, I'm not kidding, that's who we're dealing with here. And just to see these tools, be that transformative, you know, which is something we took a big risk on, you know, we kind of played that big, we invested big on this. And to see that the winners are having these results, it's difficult to oftentimes make a causal link between like this dollar spent has this outcome, we're certainly not the only reason she's getting all this. But it's bringing it's uplifting her in the right way in the right numbers of ways to, to open these doors to create these opportunities and possibilities for her and then for her to be able to really take advantage of them. So I think she's a great a great example. And then even with Malala, I think is a great example. Because what could we do for Malala? You know what I mean? Like other than give her a lot of money, we were so happy to give her but what's really happened, what we've learned through that experience with Malala. And now we've really raised the bar in terms of the catalyst prize is how much we can do together to uplift and really augment or, you know, catalyze each other's missions. And so she's very devoted right now to the girls in Afghanistan and to the education for the girls in Afghanistan. And because of the relationship we had with her, we were able to bring a lot more attention to that matter, you know, she that we worked with her very closely and how she was going to be presented during CGI at UNGA and how she was going to speak during UN General Assembly week on The Today Show The following morning. I mean, she was able to get millions and millions more people to listen to that medicines during that day that leverage that, you know, quarter million dollars we gave her to the foundation to infinite levels, right, like so that's I feel like that mission writ large in terms of trustees Flynn's because she's not going to waste her time with us. Unless we have a real relationship with her. She wouldn't have done it. There's plenty of other People she can work with, right? So that I think was a real testament to the way we're working with these leaders,

and speaks so much to like, how you move through this world with humanity with integrity, with kindness and compassion. And I think a lot of us just thought those were fluffy words, no longer we are in a world now where people are craving, authentic human connection spaces of belonging and the fact that you're modeling it, I'm geeking out because I want this to be the norm for every foundation moving forward.

It's what's working and see, it's it's what, especially younger generations are demanding. And you're seeing it across sectors, the great resignation, the reorganization, whatever you want to call it all, in thing in terms of this value shift. And we're just, you know, kind of really focused on being a part of that big culture shift that is happening throughout, you know, sectors, I would say, Well, I

just think we came into this conversation for the trust based philanthropy and clearly y'all are living that in spades. But I'm hearing all these other trends that just stack because you're talking about the power of marketing is mission. And that's one of them that we're lifting with locking arms for impact this year, both of those that I'm like, the marketing does help like your explanation of what's happening with Malala. Putting fuel on this training a documentary is how we create a bigger impact and get more people excited, or pain about the problems that we're trying to solve in the world. And so y'all are living this out loud. So you're gonna have to come back again, what I'm saying. But I want to point something out like y'all also create space, even on Instagram, to award just unrestricted support. So I gotta give a shout out to one of our favorite programs ever. They get loud award. Well, you talk about that.

Sir, favorite, we love to get loud award. It's just, you know, it's exceeded our expectations. It's been an incredible experiment around, Nick, something you said earlier, John was really important around in the maybe I don't know how you put it exactly. But in the for profit world, we expect and we celebrate, not failure, but a lot of experimentation, we give a lot of leeway to taking big risks that might fall flat and not the nonprofit has not been given that kind of leeway in terms of imaginative thinking and that kind of thing. We've been held too much, you know, stricter standards, right? And in terms of get loud, this is something we just tried out, because we wanted to see what what kinds of activities or initiatives could we create, that would involve our community, but be a low enough lift that they would really, you know, get engaged with us. And engagement has been unbelievable. And it really began with this idea of how do we if we really are trying to blanket the world in terms of reaching all kinds of people and inspiring people to do something about issues in their in their communities, or things they feel passionate about, we can't just show it for the winners who've now reached this incredible level of success, we want to also show it at the grassroots level community organizations that are just in your own community, because they're just as inspiring and maybe more in some ways. So the way we put it out there, and we change the topic each month, was just received with such incredible enthusiasm from the community, it just went viral every single month. And so every month, it's a different topic or issue area from LGBTQ plus rights to climate justice. And each organization has to be under a million dollar budget, and they win $10,000 unrestricted, and again, the money is great. But what you hear from the winner's is that it's just as important to them to know that their community showed up for them in this way. It's this vote of confidence and gesture of real love that is so powerful and and they become their own in our own little community that we're looking at, what else can we do for them, you know, and just build on that, because we don't see any of these winners across any of these programs as being finite for us. You know, it's a growing community and, and we're doing it alongside with these other organizations and building this, this larger movement.

And it's more proof of what we say all the time that you're believers, they will not let you fail. We're here not to just cultivate donors, we want believers, because they're going to show up with more than their financial gifts. They're going to show up with their advocacy with their network with their passion with their story. And that has a compounding effect. And so I absolutely love the GET LOUD campaign. I've been following it if you follow it on social media, which I highly recommend, and we'll put a link to it. It will bring an uncanny sense of joy to your life just to watch how people interpret it and rally for the causes that they really are passionate. Or

it's very like short attention span total Gen Z. One day we're like okay, it's climate justice. Give us your names give us your organ. All you have to do is tag that organization on on on the post. I mean, it's that easy and then You see people just starting to like, obviously, they're telling their friends and you see that organizations are just 100 times and like 24 hours, you know, like, it's encrypted and 48 hours later. So we announce who the winner is, you know, we do a really quick, deep dive of due diligence, which is really important to us. And you should see us working super hard over those three days. And then we're, then we announced quickly, and that's very exciting. You know, we're turning it around quickly, which I think, again, speaks to the trust based philanthropy and, and, you know, I think thinking about your listeners and who your community is here, it's, again, this this message we're trying to send around, we we can't do this alone. And we don't want to do this alone. And we're very much open to how people in the sector and beyond want to work with us, you know, we love as you can see, over the last year, all these new partnerships that we've we've been forming, are very exciting. And so I think that, you know, if there's listeners out there who have great ideas for us, we're here for it.

So Carolina, you been on the show before, you know, we end all of our conversations with the one good thing and we're wondering, what's your one good thing that you'd offer up to the community as it relates to trust base philanthropy and leadership? What's something somebody could take away today, whether that's a mindset, a hack, an idea, what do you have?

Well, I was going to be really practical when I first heard this question or thought you know, that you were going to ask it again. And I was thinking about the role we can play in terms of that hack, you know, and we take so much time and put so much care into finding these leaders around the world. And they're across so many issue areas. And the selection process is months and months and very, very diligent. And that we invite people to take a look at these folks. And if you want to really make a difference, whether it's a donation or to support these organizations in other ways, here are I mean, among our three cohorts, over 30 leaders around the world, to get behind and start to work to elevate in your own authentic way. And I know that is, you know, turning it back on to elevate. But I think it's just a really practical thing to do. Because I think many people who want to give their time, their expertise, their their dollars, aren't sure where to start, you know, and they and they don't feel they can enter the philanthropy world themselves for whatever number of reasons, and they can do it with us. So we hope to really put that out there to do one good thing is to work with us. And if not us, you know, really take a leap of faith with organizations in your own community, and put yourself out there and start to work with them. I think people have so much more to offer, I was just listening to this podcast earlier about this study that went out and talked to perfect strangers, asking them to do simple favors for you. And the assumption was always that folks went into it thinking, no one's going to help me, no one's going to lend me their cell phone and make a phone call because mine's dad. And every single time over and over the data showed that a majority of times people will help you. And I just loved that data. Because we need to change that mindset about the assumption is that nobody wants to hear from me or that I can't really make a difference. But in fact, the data shows people are wanting to and willing to. And that's that's really cool. If you think about it like in the approach.

I love the idea and this has been brought up a few times on the show is that we can create our own impact board of our life of the people that we follow and curate and the leaders that you've pointed out today, if we really pay attention to their mindsets and the things they're talking about the things that they're lifting, like it allows us all to be more connected and in lifting equity across all these different sectors at the same time. And I just think this is a wonderful, beautiful place for all leaders to start. So thank you, my heart is full. And I want to connect people to all the ways that just show up. So tell us what's the best way to find elevate points to the ways you show up personally Carolina because you're a powerhouse to follow as well. So give us all the things.

I am a, I'm a hesitant newsletter subscriber because in the past signed up for way too many thinking, I'll have time and I never do. But I do have to plug our newsletter because it's monthly, it's short. It's incredibly inspiring, and you know, information packed. And I think it's a great way, whether you're a prospective organization looking to apply to us one day, or learn from others or invest your dollars or just learn more about the sector. I think it's excellent, I have nothing to do with it other than the intro letter. And the rest is really the team of incredible people we work with here. So that's one way and you can find that through our website. And then through social, you know, we're really active on all the social channels, whether you're a LinkedIn person or Instagram posts on YouTube, YouTube is going to grow a lot this coming year because we're really investing into original content, which we're super excited. So please follow that along. And that journey is going to be really cool because we're going to be telling the stories of these leaders around the world and looking for partners to distribute that and let that go wide and viral so you can follow us all those places. And of course, I'm personally on Instagram, much less interesting, all of our leaders and most of our winners, you know more and more, as we hope and plan for their socials. become much more interesting. So follow them. Lots of people to be inspired by.

Okay. I mean, of course, you're passing the torch at the end of this conversation to everyone else that just exudes the way they all show up in the world that you're passing the mic, that you're amplifying good. And just to have you back in this house has meant the world. Thank you so much for this time today.

I'm so grateful. I mean, this is the platform, you're such a part of this culture shift. I hope you feel it that you're really with us and why this is happening. And it's hard to see it when you're in it. You know, we read I just heard the numbers this morning of this wonderful journalist Glen Glen gumbo, who works for the AAP who was just fantastic. And he wrote this AP story for us on Friday, and it's gone insane. It's just been picked up all over the place. I when I was listening to the millions and millions of impressions that it made, it's hard for me to really it's such an abstract concept that that many more people now know about us and know about our winners. So just know that you guys are reaching a lot of people and it's having an effect.

Thank you for that reminder. And thank you for being so generous with your comments we adore you

know, thank you guys, too. It's so nice to see you both.

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