Ep 224 - Brenna McGowan

Ellen Yin49min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 224. While we fully believe in the wisdom of "ideas are cheap execution is everything", today's entrepreneur nails both and is sharing an innovative launch strategy that doesn't require complex webinar funnels ads, or incentivizing affiliates with commission. Brenna McGowan is a copywriter and pre launch strategist who generated $66,000 in core sales without a webinar or sales calls. And as the cherry on top raised $13,000 for charity, all through a Voxer Summit. Yes, Voxer our favorite communication app that functions like a modern day walkie talkie. In this episode, she discusses the structure of her audio only Summit, how she monetizes this free summit to fundraise for one of her favorite organizations and grow her list fast plus a top to bottom look at the funnel that converts people from free attendees to paying students for a four figure program. Keep listening for a unique perspective on list growth and launch success.

Ellen Yin

01:07

Welcome to cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On the show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes, subscribe now so we can grow together every Monday.

Ellen Yin

01:54

Hello, friends, welcome back to the show today we have Brenna McGowan here with us. And Brenna actually just revealed this to me before our interview. I didn't know this, even though I've known Brenna for a couple years, that she was a bookkeeper in a past life before the business that she runs now. So I am so grateful because she was so detail oriented and running the numbers for this case study. So if you are someone like me, who really likes those case studies with a lot of granular data, you're going to absolutely love today's conversation. Brenna, welcome to the show.

Brenna McGowan

02:24

Thank you for having me. I'm so excited to be here.

Ellen Yin

02:27

Me too. I think this is a long time coming. You know, we connected I think back in 2021, which is actually when I first heard about your Voxer summits. And that idea has really stayed with me ever since. Because I think it's such a unique concept. And for those who are not familiar with Voxer Voxer is a free app. It's I call it like a walkie talkie for adults. Because basically you can have it on walkie talkie mode, where if like someone's, you know, boxing you is how we say it, you can hear them through your phone as if it were a walkie talkie. But you can also turn off that mode and then just voice note back and forth like you would in Instagram DMS or through iMessage voice memo. So it's really awesome. I love using Voxer as a way to communicate since I'm a verbal processor and you can like speed up people's voice memos up to 4x which I super appreciate because I listen to everybody on three xx pretty much.

Ellen Yin

03:20

Anyways, I thought the concept was really unique. Before we get into the actual case study today though, which is how Brenna use this Voxer summit to add about $36,000 in extra sales to her most recent launch and to raise $13,000 gross for charity. The actual contribution donated may have been a slight bit less just due to you know removing credit card processing fees from stripe and PayPal, but pretty darn close to 13,000. Before we get into that case study, Brenna, I would love for you to share your cubicle to CEO story. What was that final catalyst that made you take that leap from employee to entrepreneur?

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