Absolutely. And it can, it can range, as you said, by what the use case is specifically. So I'll give two or three different examples, right? When you're at a concert, for example, you go for anyone who's been to the Taylor Swift concert or out there any concert really, people have their phones off. And the recording part of the experience economy today is not just going to an event but being able to share that you were at that event. And I think there's an incredible opportunity there for both artists and users to have a sort of larger than life experience. I kind of point to the recently launched MSG sphere. If you saw any clips of what the YouTube YouTube scuze me experience was like and people just thought it was mind blowing how immersive it was. as adding this digital element to the music to the show, that's what we can do. But without the two to $3 billion physical investment that it requires and years of, I'm sure permits and building and all of that we can do that to any venue really. And I think that's, that's really exciting. Now, that to me is where the future of live entertainment is, you take it all the way to something that's maybe more utility centric, you're at a retail destination, or you know, a casino, a large shopping destination. And all of a sudden, you can walk around and start to see if there are specials along the way the storefronts can come to life, right? Like, there's a lot of different ways that you can engage there all the way over to Beaver amusement parks, where you have this huge opportunity to introduce what are basically become virtual attractions, right? I think similarly, when you don't have to invest in physical infrastructure you have what's kind of a cheaper, faster, and more adaptive layer that you can start to play with, whether it's characters greeting you, whether that's, you know, something that's super personalized, or even seasonal, that you want to add, if there's digital content coming out in another part of the business that you want to bring in, as a part of the physical experience of being inside of a park, the opportunities are truly limitless. And when we talk about kind of commercialization of this, it's not just hey, this would benefit guest experience, because I think that's mostly a given, particularly since and this is an incredible stat to me, as someone who remembers the days without internet and dialing up and connecting. And that sort of timeframe of the majority of the world's population today is digital native, the majority. That's pretty incredible. And that's a huge shift in consumer engagement. When you add digital, much like what we've seen in almost every other in industry, when you add digital to physical experience, you see a lot of the same revenue possibilities, right, whether that's, you want digital upsells, whether that's guiding people to commerce hotspots, whether that's just frankly, you have it and you basically doubled your real estate, all of a sudden, you have a whole digital layer where you can have ads or sponsorships or different types of engagement. It's I think, something where we're seeing a lot of venues really push in that direction as a clear indication of what is happening as we move into