And it got cut. And we have two incredible founders at the skim currently zaken and Danielle Weisberg. And one of them texted me Danielle, who has a son texted me and she said, I'm going to post and this is what I'm going to post and I'm just letting you know. And I said okay, great. And she was so frustrated as we all were, and kind of shared this frustration, which is this shouldn't be a conversation. Like why are we even having this conversation? And how are we even here? Their inbox was flooded, as was ours on the Honor scam account. You know, I agree this happened to me and sharing stories with paid family leave or in a lot of cases lack thereof. And everything from a healthcare startup and my CEO asked me what paid family leave was to you know, I am a doctor who is telling her patients this is the amount of time you should be bonding with your baby and I don't have that leave myself. too, you know, I had to go back to work before my twins were released from the NICU, and just all of these stories that were just absolutely gut wrenching. So we said, this is a conversation to continue. And as we had looked at 2022 Schem impact Graham for us, one that I'm very passionate about and excited about a long, awesome, thank you. The skim has a long history of activism in the voting space, we are a nonpartisan, non biased organization, the only side we're on is yours, but we believe we're informed on the issues that you should vote, it's one of the smartest things that you can do in the last three election cycles, we have gotten our audience to take a million different actions. And that's everything from registering to going out to the polls to voting, to being a poll worker to raising your hand and volunteering, and so on and so forth. And so the combination of those two things is relevant, they were going to take on three topics leading up to the election this year, and paid family leave was one of them. And so you take this, you take this conversation, that we're hearing all of these horrible stories, and at the same time, we're hearing a couple of stories from people who have said, you know, this conversation either pissed me off so much, or made me so inspired or some combination there. And right, I think we all kind of agree, one of the best ways to motivate people is to get them really fired up either for good or for, oh, my God. And we started also here. Well, who said, I'm so inspired by this, that I'm going HR. And I'm going to HR, and I'm getting my policy change, and a couple of them did. What are some of these policies, we know that we're a leader in this space, and we have an incredible policy, our founders said, this is something that's really important to us. And we said, we're going to share our own policy. And for the second time, we saw incredibly high engagement on social, of people just applauding and saying yes, like, this is what it is, this is what it should be. And so as we're gaining this momentum and having this conversation, you know, we published an op ed, our co founder and published an op ed, and we're talking about this and all of our platforms and channels, we have an incredible, incredible team across the totality of our organization, from content to marketing, to our founders office, to our fantastic social team, so on and so forth, our video team, our marketing team, our PR team, our comms team, our thought leadership team, and we said, Okay, where can we play? Where can we make an impact? And we said, we can make an impact person by person, and company by company in the corporate sector, for showing our policy, and a couple of people who have already gotten their policies to change, how can we encourage others to do the same. And so we launched a hand raiser petition towards the end of last year to say, Alright, we're gonna go to all of these companies. And we're gonna say, look, how many 10s of 1000s of people support paid family leave? Will you join us in this movement? And we did. At the same time, we created a microsite, on the skimm.com, offering resources and guides on the topic of paid family leave the effects of motherhood, including, you know, one of these incredible women who said, I got my policy change, and I built this whole deck, we said, can we use that money? So share that with our company. And so you know, we whited out all of our company information. And she was like, of course, you can, if my info can help more people, let's do it. Which by the way, this is all at the skim.com backslash, paid hyphen, family, hyphen, leave hyphen, benefits, and the momentum started building. And as we were starting to tee up these asks to companies, and doing all of these other things, a couple of really stood and said, you know, basically, we're following suit from the skin. We're inspired by their show us your leave movement, they showed their