That's a great question, Jason. And it's actually one of my favorite stories. I originally worked for a company called Akamai technologies. I started there back in 2000. And we helped to scale the internet. We were building the internet infrastructure. I was a caching global system. And I worked there for 16 years, actually. And so over the course of that time, we saw, you know, the internet grow and streaming grow, and the switch and move to mobile. And eventually, the internet became more of a commodity, right? It's something that everybody had versus something that needed to be built. And we shifted as a company to cybersecurity, which is absolutely important, but just didn't resonate with me as much as, as connecting people on a global level. I wasn't as excited about fighting this constantly fighting this enemy. I was in m&a for most of my time at aka my doing diligence and integration of tech acquisitions. And in January of 2016, we were doing diligence on a cybersecurity company in Vegas during the time of CES. And that's when I saw the Rift and the vibe, because that's when they were being launched. And when I saw that, I realized that that was the next wave of computing. That is how we would start communicating with each other on a digital level. And I knew it was really early. But I'd been at Akamai a long time. And I needed to be re inspired. So I started to do some research into what was happening in the space and eventually left the company Later that year, and started to do advising and investing and, and speaking in VR and AR