Yes, we were one of the original, you know, charities who was looking at, at crowdfunding, and before Facebook had their, you know, platform for for fundraising, and before all these other emerging platforms, like we were doing it. And so it has been so exciting to kind of see the rise of, of crowdfunding and really that one to one fundraiser, and I think it kind of really opened up the charity landscape, you don't have to have $50,000 to give to an organization, you can, you know, be an individual person and one, you can fundraise, and you're not asking people for $50,000 donations, you know, you can ask your friends and family for $5 $10 it's that many hands make light work, you know, adage, that, that if we all come together, and you know, our average fundraiser raises a couple $100. But when you spread that over 1000s of fundraisers, then you have you know, a really big impact. You know, we do have corporate partnerships, we do have a few major gifts, but like our bread and butter of our fundraising is November every year, and getting you know, our mo community to come back and and use their story and their journey and their passion for Movember to then go out and ask their networks and grow mustaches. And then you're excited to give to each other or, you know, you're taking on this move challenge. And I'm excited now for how charity has changed in that I love to give to my friends who are who are doing different things throughout the year to not just Movember related, but it makes me feel like, Oh, I can be a charity donor to I can give back and make a difference. Because throughout the year, I can give you know, $20 to your run, I can give $30 to your Movember campaign, you know, I can I can help this cause it's important to you back to what we were talking about earlier, you know, giving the power of the brand to the community, and giving them enough tools to be an educated fundraiser. A lot of you know what we talked about with with younger generations, a lot of guys, this is their first charity activation, this is their first time asking for money. So we spent a long time thinking about it. This is your first November, what does that look like? You know, this is if you're a young guy who's never done a charity before? How do you ask for money? You know, a lot of that every year is what we come back to the table of like fundraising tips and the basics of charity and thanking your donors, and giving our community a lot of tools to be able to go out and run their own fundraising campaigns, you know, on behalf of November,