Over 200,000 AUD in orders poured in smashing their two year projections in one weekend. Today, Becca is taking us behind the scenes of their tradeshow success, including exactly what they spent their bootstrapped budget of $25,000 on for maximum returns, how they designed a standout booth experience to attract buyers and the creative teaser they used to put their then unknown brand on people's radar pre event. If you're building a consumer brand and selling through in person activations at trade shows, markets or events. This episode is a blueprint for you. Even if you solely sell digital products. This is a master case study in grassroots marketing, and brand building, you'll find new ideas from.