through, I know, this is going to be really a complicated answer. And so it's going to challenge people's priors and make people really, you know, uncomfortable, that like the media can be not perfect, and also do their best to get the story right. and figure it out. I know. Wow. And this is really challenging. I mean, I, you know, I always say, like, some people on the right get mad at me, and they're like, why are you more mad at the left, you were canceled. And I was like, I was I'm doing okay, I've got more Twitter followers than Tom. Here on this podcast right now. So I'm doing okay, I was criticized, I was criticized the work we were doing for Facebook, I think some of the work we were criticized for, it was totally fair. You know, I write about this and not to do a book flog while not doing bad things I did. But like I write about this in the book where I look back, what's the title, so your title, it's called why we did it. I looked back at the choices that I made, even though I bailed on Trump. And I think I made some bad choices. You're when you're in this ecosystem of playing this political game, or political adjacent game in the game of like public affairs, PR, you know, there's a lot of incentives that push yourself to you know, want to help to get clients want help to get good stories for your clients want to help support your, you know, the people that are paying you to, like, make you do some shit not make you but that lead you to do shit that is in a gray area, ethically speaking. And I think that in the bubble, one of the things I wanted to write about in the book, I think is so important is in this bubble, like the people who criticize you for that are bad. And those of us who are just trying to do our job, you know, running cover for these big companies, or these politicians are like, you know, we're just part of the game, like, I don't like get off our back, right? Like, this is just, you know, part of our job and like that culture, I think is very, you know, creates problems, you know, and I think creates Brad incentives. And I think that it allowed a lot of people to justify going to work for Trump because they'd been doing work that they self justified for a long time that they knew part of it was not real