#309 How to Get More Traffic to Your Site With Pinterest to Grow Your Audience and Make More Sales with Andrea Li Show notes
1:01PM Aug 7, 2021
So I definitely post product pins, I highly suggest that you put text overlay on your product pins to give that pin a little bit of context, because people are mostly using Pinterest from the mobile app.
Welcome to Thrive by Design, the podcast for ambitious independent jewelry brands, looking to profit from their products, get ready to make more and sell more doing what you love, without spending every single waking minute doing it. Hey, and if you're a creative fashion or product based business, I want to welcome you to the show. I'll be dropping big tips on launching growing and scaling your business. So you can spend more of your precious time using your creativity to make money. You ready? All right, let's do this.
Welcome to the Thrive by Design podcast episode 309. Well, happy summer everyone. It's Tracy Matthews here and I am back in action from a traveling for a while and I'm super excited to be here today to interview one of our coaches in our Momentum program, Andrea Li. She is also a graduate of our Laying the Foundation program. And she got such great success in that program that she started selling out of her collections every single season. And the best part about it is that now as a more advanced marketer and a more advanced jeweler and maker, she is crushing it on Pinterest. And the reason why this interview came up is I was actually on our Pinterest account.
Long story short, we were going through some changes in our marketing team. And we were trying to catch up with some content creation. So I went on Pinterest, and I'm like, Where did all my boards go? And I couldn't figure out what had happened and how things needed to be organized better. And like I was so confused. So I messaged Andre, I'm like, Hey, girl, I need to get you on the podcast so you can share with me what is actually happening. And she had some interesting insights on how the platform is changing, and how you can utilize it to create evergreen content that consistently helps you build your email list so that you're expanding your audience and also making more sales in that that time period. And it all comes down to really leveraging the existing content that you have on your site and being strategic about how you're using the Pinterest platform, which we're gonna dive into in this episode.
So I'm excited to be back we took a little bit of a hiatus over the past couple of weeks that get took about five weeks off from recording new episodes. Because Jason and I went on a staycation actually not a staycation a workcation, better way to put it in the mountains because I moved to Arizona earlier this year full time. And it is really hot in Arizona in the summer, especially in the Scottsdale area where we live. And so I proposed this to Jason I'm like, what if we just like spent the month in the mountains. So we went all over Colorado, Idaho and Utah, and had a blast with his daughters. It was it was an interesting journey. So I'm sure I'll be doing a recap of the do's and don'ts of workcations working remotely or something, I should really come up with an episode like that.
But I'm back and we have a backlog of episodes that I'm really excited to release. So more on that coming soon. And a little announcement to make. I usually drop new episodes on Tuesdays. And I'm going to start we're making a switch we're going to start dropping new episodes on Thursdays in the coming months. So you can look forward to that doesn't really change anything that we're still going to be creating great content for you. The only difference is that we'll be if you're on our email list and you're getting notified of the podcast episodes instead of getting the the Tuesday podcast episode email, you're going to be getting it on Thursday.
I don't know it's something I've been thinking about for a while. But we usually host our live master classes that we have almost every month on Tuesdays and it was messing things up. So I just wanted to have a really solid day where I could send out an email about the podcast and then also still lean in to our core content days, which is Tuesday where I go live on social media and stuff a little bit more. So keep posted on that. If you aren't on our email list for the podcast yet and you'd like to get notified when new episodes come out. Definitely head on over to flourishthriveacademy.com/podcast and you can subscribe and get on the email notification list for new podcast episodes right there. If you're listening on Spotify, or Apple or Stitcher or any of those other platforms, make sure that you're just subscribed to the platform and you will get new episodes in your feed as soon as we release them.
Anyway, I am excited to introduce Andrea in just a moment but before I do if you are someone the holiday season is coming right up. And I know a lot of makers and designers really want to maximize this time. period and lean in to growing their sales. That's why I would love to invite you to apply for a free strategy audit. These strategy audits are designed to help us. And you actually to help you take a look at your business. I know it's sometimes hard to be objective, when you're trying to figure out why things aren't working in your business or why you're not getting the result that you want. This strategy is designed to help you deep dive into kind of where you're going for your business.
So we're going to help you really cast a big picture vision for your business, take a look at what is happening in your business and cast that vision for the next three years, create some goals around that and really dig deep into the next step of that, which is like how are you going to reach those goals, what needs to happen in order for you to kind of achieve those things. So we're going to take a look at what's happening currently in your business. And then take a look at any roadblocks that might be standing in your way of reaching that goal, then you're going to walk away with with this with a clear kind of path forward of what you need to do next in order to reach those goals. And if it makes sense, we'll share with you how we can help you reach those goals a lot faster within one of the programs over here at Flourish and Thrive Academy.
So if you're interested in learning more about that, head on over to flourishthriveacademy.com/strategy and you can fill out an application right there. If you're approved, you will be directed to book a strategy session with Natasha. So you want to book in your call time and make sure that you mark it on your calendar and you'll receive some follow up emails and instructions on that as well so that you get the most out of the call. So once again, that's flourishthriveacademy.com/strategy and we're looking forward to chatting with you.
All right, so let's dive in to this whole Pinterest thingy. I'm super excited Andrea has been a student of ours over at Flourish and Thrive for a very long time. In fact, she was one of the OGs over at in taking our Laying the Foundation program. And within the first year after taking that program, she was able to basically sell out of her one of a kind collection releases every time they dropped. And I loved it. She's done amazing things in her business, including become like this Pinterest influencer. And just continually growing her business and her sales. And I'm just so proud of what she's done. If you want to check out her jewelry line, it's Andrea a li.com. But she has been doing amazing things with Pinterest because she was one of the original beta testers of idea pins and many other things on Pinterest. And she's been a speaker at Pinterest events, because she's having such amazing success on the platform. And because of that we asked her to coach in our Momentum program, which is our top tier coaching program. And she's working with our students and they are getting their profile has actually been getting like great exposure. They're getting a lot more traffic to their website with some of the things that we're going to talk about today in this episode. So without further ado, let's dive into my episode today with Andrea Li.
I am so excited to be here with Andrea Li, who is a Laying the Foundation graduate. She also coaches on Pinterest in our Momentum program. Andrea, thank you so much for being here.
It's great to be here. Thanks for having me.
And I also forgot to mention that in there that you're also a jewelry designer and that's obviously Asian but your your beautiful jewelry I'm assuming today.
So Andrea, I'm super excited to have you here primarily because I've interviewed people about Pinterest before. And you are getting our students in the Momentum program really great results with growing their Pinterest and also getting traffic to their website. And so I wanted to talk a little bit about that today. Because we're kind of prepping for holiday season. I don't know how we're interviewing this in August for this interview is not going to go obviously on the same date that we're interviewing. But the holiday season is going to be here before we know it 2021 is going to be over before we know it. I don't know these. These have been the last two fastest, slowest years of my entire life.
But it's so true.
Like how is it already August I'm like but this has also been the longest year ever.
It's it's been weird the last two years have definitely messed with my sense of time.
So before we dive in, like you tell us a little bit about your history into jewelry design and like what you're doing with Pinterest right now because you have a really interesting background.
Yeah, well, I I started into my Pinterest marketing journey about, I would say, four years ago. And that was actually through your old coach. You used to do Pinterest training for Momentum back then it was I think it was. So it was called SOS. And I just kind of got into it. And I started building out my account. And I actually got contacted by Pinterest to see if I was interested in being a beta tester for a new product that they were in development with. So this was actually for story pins, but are now idea pins now. So I was one of the very first beta testers. And so I started using these things like crazy. And they took notice they, they saw that I was using it a lot. And so they actually I started working with their internal development teams to help guide the product.
So they would come out with new features and asked me to test it. And then we get on zoom calls with their development teams. And so that's kind of how my Pinterest journey started. And then they also invited me to their headquarters in San Francisco to be a presenter at their annual conference called Nic Con, and also to be part of their creators conference too. So they only invited about 12 pinners from the platform that year. So that was quite the honor. And you know, since then, I've just been in the. So I've actually sat in on on some fireside fireside chats with some of their internal teams, their customer success teams. So I've worked with him. handful of different internal teams. So I'm getting really good information about how to be successful on the platform, because I've worked and I still continue to work very closely with a lot of their internal teams.
So that's kind of, you know, I fell in love with the platform really, because of all of that. But it also is just an incredible traffic driver, because it's a discovery platform, people go there because they want to discover something new. You know, there is, you know, a lot, most of the searches are unbranded so, you know, smaller businesses who are utilizing the platform correctly. And using your keywords and your SEO can get some really great exposure to new audiences, people who are not familiar with your brand.
That is so fantastic and exciting at the same time. And it's so fun to watch. Because, you know, I feel like when you were at that event where we were the Flourish and Thrive live event where we were talking about Pinterest, and you were learning more about using using it and dialing in. I mean, even before that, so much it happened for your business, because you're growing your company with are Laying the Foundation program. And now you're using Pinterest actually sell more of your products, because I know that Pinterest has been like a massive platform, especially for jewelry of a certain price point. And what I can say, for my own business for my own jewelry business, is a lot of times people have found engagement rings, when I was a little bit more active on Pinterest, I'm going to get back and work on it a little bit more. But for my own jewelry company, like a lot in the earlier days, like I would get a lot of people saying like I found one of your rings on Pinterest that someone else pinned. And I'd love to talk to you about a custom piece. There's a lot of opportunities for traffic driving, as you mentioned. So before in the pre interview, you were talking about a lot of changes in Pinterest. But more than anything, I just, I want to really drive home like why do you love Pinterest so much? And what is it really done for you that everyone needs to know about?
Well, I love it, because it's a discovery platform. And it's an attraction platform, just kind of like podcasting, his YouTube channels, anything that gets people to go to your website to check out more about you, right? So you know, Instagram is a little bit more of an engagement platform those are with, basically for your warm audience. People who are already familiar with your brand's but Pinterest captures cold audiences. So that's why I love it. I actually like to use it primarily as an acquisition funnel, to get new people onto my email list so I can actually follow up with them. That's kind of where the magic happens. And then I kind of work them through that customer journey once they're on my list. But Pinterest is a great place to get people who aren't familiar at all with your brands who bump into you. So it's been very effective in that sense.
That is awesome. So for a jewelry company, like how have you found it? Like, what do you feel like is the best use of the platform is I mean, I know it's to get people to find you. But like how have you used it because you're you've shared something with me. But I don't want to spill the beans about what you think. or something?
Well, I like to I use it for my blog content, basically, that's like my main promotional platform for all my blog content. So I come up with searchable topics, I usually do a content sprint at the beginning of every quarter. And I figure out what kind of blog content topics I want to cover, some of the most of them are going to be pretty searchable, right? You know how to clean your silver jewelry, how to remove tarnish, from your silver jewelry, these are things that people are coming to Pinterest, actively looking for solutions. So coming up with what topics I want to cover, and also trying to tie that into any core offer that I have for that quarter also. So if I know I'm doing a new collection drop, and it's going to be you know, sterling silver and Aquamarine I might do a blog post on aquamarines. right? just educating people about the gemstone. And then maybe I'll do a couple blog posts about silver, like how to store your silver jewelry, how to clean it, you know all of those things.
And then I will create a couple opt ins that are related to each of those blog post topics. And then I will make pins once I have those things. Once I have those posts published, I'll make pins for those. And then I'll also make pins to promote the opt in. And so that gets people over to my site. So I can also convert them when they get to my site because I have that really sexy opt in that people want to hand over their email address to get access to. And then from there. That's where you do the nurture sequence. You want to make sure that you have a welcome sequence in place. So you are nurturing that lead once they are on your list. And then of course, publishing more blog, blog content every quarter with new opt ins is a great way to also further nurture that that list that you build and also create more content to get more people into your funnel. So that's how I love to use it. It's been very effective for me in that way. I actually did a whole holiday campaign last year. And I created a gift guide and I created a bunch of pins, I create a bunch of blog content about online shopping around the holidays, just because we were in the middle of a pandemic and no one was going to the malls to get gifts anymore. So I did a whole bunch of content around topics that I thought would be super relevant for people dealing with the holidays in a new pandemic world. So that's actually doubled my email list last year so that was an incredible success.
Okay, so I have two questions to follow up on that. Give an example like because I know a lot of people they don't maybe know the language opt in or like what do you mean by that so like, give me an example of some of the the offers or whatever your what are you giving people in exchange for their email address?
So I have made gemstone guides before. So you know, like I said, I made an Aquamarine gemstone guide. I made a whole silver guide. I mean, it was a complete guide on everything silver like I broke down all the different types of silver, how to clean your silver, how to remove tarnish from your silver jewelry, what to avoid to prevent tarnish, just a whole resource of everything about how to care for your silver jewelry. And then I've done gift guides gift guides do pretty well I've done style guides for every season. A complete with like Pantone colors of the season. And different how different jewelry is styled with some of the hot looks that are you know, on the runway. So those are just some ideas to start.
This year, this year, I this year I did a Pearl guide that I just actually completed and I got pins out I'm actually doing a bunch of idea pins for so that I have high hopes for it because I spend so much time on it's beautiful and 60 pages long, covers everything pearls, how they're cultivated, which regions they're cultivated in. What breaking down the like that what knacker is and breaking down what color of pearls look best with depending on your skin tone. So you know, I kind of go well beyond expectations. As far as like opt ins are concerned, I really want to give a lot of value with my with my opt in. So I actually spend a lot of time on those. Most of my time, interestingly enough, is not spent on Pinterest itself, it's spent creating the content that I'm going to publish on the platform.
So that's another benefit too, is that you actually don't need to spend a lot of time on the platform to be very successful with your marketing. Yeah. So if you're the kind of person that doesn't want to sit on social media all the time, this is a great solution for you. If you want to explore another platform, that doesn't force you to stay on inside the app like Instagram or Facebook, they don't like you to leave. So they want you to stay and engage. And Pinterest is a search engine. So people, you know, if you're creating good contents, that searchable, and you're using keywords in your profile, your board titles, your board descriptions, your pin titles, your pin descriptions, your content is going to be searchable. So when someone's coming to the platform to look for sterling silver rings, or how to claim silver jewelry, your content, if you're using it correctly with the SEO, it's gonna it's just gonna get served up in search. And so again, that's that whole discovery component as well.
So can you give me an example like what would be a good SEO caption, SEO searchable caption for Pinterest, let's say for silver rings?
I would you know, if you have sterling silver rings with gemstones, that would be a great, that would be a great pin title or even put that into your pin description. You know, I like to go and kind of spy on other jewelry designers on Pinterest to see what keywords they're using with the top pins that are being served up in a search. So I'll just like I'll just kind of, you know, do some research and I'll go to the search bar and I'll type in sterling silver rings and I'll see what pins Pinterest is serving apps first and that search query. And then I will click into those pins and look at what those what whoever published those pins, what keywords they're using, and so I have like a running, I have a spreadsheet with all sorts of keywords that I've researched both single single keywords and also Long, long tail keywords as well.
Awesome. And do you does Pinterest use hashtags?
You know, they use it while they feed you they the technical answer is yes, they still do. But they have come out and clearly stated that they're that they don't really prioritize that anymore. So I've stopped using hashtags just for that reason, because it's not really effective. And Pinterest has come out to say that they're like, yeah, don't use hashtags anymore. So but you can still and the weird thing is that it still is something that is a search function on the platform. So there has been a lot of confusion around hashtags, yes or no. But at the end of the day, I gotta go with what Pinterest has said.
Okay, so I'm gonna, like ask you about content pillars and some things in just a minute. But before we go into that, I logged into our Pinterest. Because as we transitioned out of like, bringing new people into our marketing team and stuff, we haven't been like fully utilizing Pinterest. I was like, what happened? Like, all the boards were gone, and I couldn't figure it out. So like, we were talking in the pre show, and you gave me a really good explanation of what's happening because Pinterest is making some changes. So people, like haven't been on Pinterest, or they're kind of like, what the heck happened to my pinterest?
Yeah, I remember actually when they made that changeover, and I was like, so Pinterest is making a lot of changes really to better support their creators, and to prioritize people with business accounts. So they're making a lot of optimizations to how your account looks when you get there, because they are trying to connect pinners with their creators. And so they're putting a lot more emphasis on your profile, which before was not important at all, like it was actually rather opaque to even find the original account that actually underpin. But now they're making it very easy for you to identify which account actually originally published those pins, if you come up with one in your feed.
So if you have a business account, your account is going to look a little different. So you're going to have on the front page, if you're an ecommerce shop to this is important. And you've uploaded your product catalog to Pinterest, the first page on your profile is going to be all of your product pins from your product catalog. And then there's a second tab, which is created. So that tab shows all the pins that you personally as a brand have created. And then the third tab is all the pins that you have saved. So that's where your boards now live, if they don't live on that front page. Now, when you land on your profile, they're kind of like tucked away because they really want to put your brand your products front and center.
Okay, awesome. Awesome. I got it. Okay, cool. So we were talking also about, like the types of content and you're like, you know, you definitely want like probably, I mean, you didn't say this, I'm guessing that you definitely want to images of your jewelry, because you want people to be pending that stuff on board. So like, how would you anchor like different types of content? And like, what's the strategy that you get behind to like, increase your views and traffic to your website?
So I definitely post product pins, I highly suggest that you put text overlay on your product pins to give that pin a little bit of context, because people are mostly using Pinterest from the mobile app. So there's a two, two bar mobile feed on a mobile app. And you know that people are scrolling through that pretty fast. And if there's text overlay to give your pin a little bit more context, you have a much higher chance of people clicking through to get a closer look at your pin and to get a little bit to find out more basically about it.
So for my product pitch a lot of my text overlay is to kind of really appeal to people with different search intent. So maybe I'll be like a pipes out an example of text overlay that I've used on a pen recently is discover or find your next statement piece for the next girls night out right? Try to appeal to people coming out of COVID going out again with their friends. So I'm doing a lot of you know, you know, time to get excited to get dressed up again, you know, is something that I would use on those on those product pins. I use a lot of text overlay to appeal to emotions as well. So, you know, one is I think, you know, luxury is happiness or you know, like I you know anything to kind of appeal to that emotional with because jewelry is just it's so I leave emotional. So any kind of text overlay that kind of appeals to people in that sense, is also very effective.
The ring that will make her swim or something.
Yeah, yes, exactly. Perfect. That is exactly. Yeah, exactly. So I mean, kind of think of it a little bit like ad copy, right? You want to entice people to click through and to get to your site. So you can also use, you know, literal text, like 14 karat gold with Ruby ring or something like that, also, because Pinterest does actually read the text on your pins. So that kind of is another placement where you can utilize SEO also. So you can also get very literal with your text overlay as well.
Amazing. Amazing. Okay, cool. And then for so I'm assuming it's the same thing. Like if you had an opt in, like, you know, Five holiday gifts that you need for..
Yes, it's perfect. You got it. That's it. That's it.
Like, the three layering trends you can't live without?
Yes, yes. I love it. Gosh, I'm going to steal some of your copy.
Fall style guide is going to
Exactly. Perfect. Yep, exactly. So you know, I mean, just anything that you can do to really entice people to click over or like make that opt in super desirable, right? So anything you can do in that sense, I always like to treat all of my copy, like ad copy.
Yeah. So that's, that's a good point. Because like, obviously, you want this to be relatable to your brand, because what's going to work for your company, Andrea is not going to be the same kind of copy that I'm going to use for my company, or the same kind of copy that someone who's doing like healing gemstone yoga, yes.
Oh, just the kind of copy that, you know, that's going to appeal to your dream client. You know, I mean, that's going to depend on what kind of jewelry you make, you know, whether it's fashion jewelry, whether it's fine jewelry, you will probably have a little bit of a different tone in your copy. If you're a fine jeweler, who's selling your pieces for, like $50,000 a piece, so versus so many selling, you know, cold connection pieces for you know, $100. So that's going to be a little bit different.
Okay, cool. Yeah. So and you made a point? Well, so there, I mean, there. I don't know if Pinterest is changed. Or if you have a philosophy on this, because you mentioned something in the pre interview that you wouldn't, and we'll get to ads in a minute, but you wouldn't necessarily run ads, unless it was a really low end product that you were promoting.
Yeah. If you're, if you're wanting to do as direct to sell, yeah, I wouldn't, I wouldn't recommend that you do it. If you have products over $50 a day, that just it doesn't it's kind of a waste of money. And I would prefer that you do a traffic campaign to a landing page with an opt in so you can build your list, you can nurture that lead, and then maybe do a retargeting campaign later, right? I think you would have a lot more success with that you just really have to kind of figure out what your cost per click is worth, right or what your conversion is worth. So say you want to try I mean, I I think that it would be very effective to run a promoted pin campaign that is going to an opt in. And you can you know, especially if you've already published pins for different opt ins, and one is kind of a clear winner, like you're already getting a lot of organic traction. That would be maybe a good signal that you should maybe do a promoted pin with that particular pin going to that particular opt in.
I love that. Okay, that's awesome. So a couple years ago Pinterest started video is that still thing?
Oh my gosh, it's huge. I mean, I think we can all agree that video is just taking over the internet at this point. Like I mean, this is having a you know, Tiktok and then rails came out in the answer of Tiktok because it was so huge. And Pinterest is jumping on the bandwagon for sure. Idea pins are the if you're going to do one thing for your Pinterest strategy today to improve it just to improve it is to start using idea pins.
Like these are like version stories.
Yes, exactly. So they use it they they actually changed the name to idea pins about three months ago. So I it's been a rough transition for me to remember to call them idea pins, because I've been calling them story pins for years now. So but yes, so and really what the idea pins are meant to do, too. And again, this is kind of really tying and very closely to the fact that Pinterest is wanting to become a little bit more of an engagement platform rather than just a pure search platform, right? Because that's basically what its function has been and it's still its core function but they want to start keeping people inside of their ecosystem. And so one way that they're doing that is with these idea pins, which is their first product that does not allow you to make out and a lot of creators were up. A lot of creators were not happy with this. But Pinterest is really trying to move people to your profile actually, and to follow your profile so followership actually, which was not important at all, anything at all for years, I mean, ever since the inception of Pinterest followership has not been very important.
But now they're really trying to point people to your profile to follow you. And in fact, I don't think they do it now. But for a while there, they were putting a title card at the end of all of your published idea pins automatically with a follow button. I think that's still there. I don't think I see it when I published my own idea pins. But I actually just do a social card at the end of all of my idea pins anyway to tell to prompt people to follow me on my account. But they want you to basically use idea pins to fully extrapolate have one concept, right?
You don't want to tease people and then try to get people over to your blog post, like you normally have. That's how you would actually create and publish pins is to tease the content to get people to get over to your site. They want you to explain the whole thing inside that idea pin. So a lot of recipe bloggers are using it to walk people through the entire way how to make a recipe, or a lot of DIY bloggers are using idea pins to show how to complete one project. I'm using idea pins really to I'm using a lot of my blog content, repurposing it into the idea pin format. So I'll take a whole concepts like maybe pearl history, and I'll break that blog post down into three idea pins that walk people through an entire kind of chapter right of Perl. And so that's kind of handy.
Is this video content or like text?
Yeah, so it's a mix. So there's the the editor for creating idea pins on mobile is a lot more robust and a lot more similar to like, all the functionality you would get maybe with with a reel, right, you can add music, you can edit inside, you can do voiceover you can add stickers, you can do all that. On the desktop. It's not it's it's pretty basic. They really want people to create it on the fly on their mobile. So that's why they made it so much more robust on mobile than it is on desktop. And, you know, honestly, you could probably a lot of people have reused content that they published on tik tok in the idea pin format. So, you know, if I feel like everyone, you know, complains about being on the hamster wheel content creation, because literally, I think we, to some extent we all are. And so, you know, if you have if you're like, oh no another thing to create content for, you know, just to start using idea pins, I would say if you already have a reel creative for Instagram, or if you've already done a Tiktok, repurpose it on Pinterest, you know,
And what's what's the length for these idea pins?
So you can publish up to 20 pages within an idea pin. They highly encourage using video as your cover, because that's going to catch the attention in the feed. And then they also recommend using video in all the other pages as well, especially if you know, you know, this has been really helpful for people who are trying to show a tutorial on how to do something right? using video. That I mean you it would be a lot more effective to use video just showed someone how to do something than just static images and text. But they also has a text editor. So you can also add text as well. Yeah, up to 20 pages they do not like like I said they do not allow you to link out they don't want you to put links in your text either. They just discourage that I think they give idea pins with links lower distribution. So they do punish they do punish you for that if you try to..
Getting people to follow you on your profile.
Exactly have a social card at the end saying hey, follow me. You know I have I'm doing an idea pin on my peaerl series right now. And so my social card at the end says hey, if you are interested in more awesome pearl facts or whatever, I'm put I'm publishing Follow me. Here's my profile.
Okay, awesome. Awesome. Awesome. Okay, cool. So video is a thing we got idea pins, and I want to kind of just Like, really, really dial this in, like, when you're advising people like in Momentum or other clients that you have, like, what is the structure that you recommend for content? How often do you want them to post? Like, what is like, how is that all like what's evolving now with Pinterest.
So, you know, I, you just need to stay consistent, really, I mean, even if it's like, even if you're not publishing that frequently, as long as you're publishing consistently, because the algorithm will then adjust to your frequency. And so if you have, if you're just consistent with, you know, five pins a week, you get, you know, if you're, if you're consistent with 20 pins a week, you're good, you just need to be consistent. So, I like to, for me, because I'm publishing for two platforms, or for two businesses, sorry, I like to do a content sprint at the beginning of every quarter. And I usually like to try to publish four blog posts, that's usually my goal. And so I will take the first week of the first quarter to try to write all that content out. And then I will create five pins for each blog post. You know, right now, video pins, and idea pins are getting the most distribution.
So I like to be most efficient with my time, so I don't really mess around anymore with static images. Because they just don't get the distribution that video pins and idea pins get. So I actually made four video pins or five video pins, and then one idea pin for every post. Right now, I'm actually testing using more just like doing a heck of a lot more idea pins, just because Pinterest like it's like anytime a platform comes out with a new feature, it means that they are wanting to push that feature, which means that they're going to just favor the distribution of that new feature. Just like Instagram is really favoring reels, right? That's the best way you can grow your Instagram account right now, because it's new. And that's the thing that they want to push. So same thing with idea pins right now on Pinterest, the same thing is happening where they are really favoring idea pins and distribution. So I'm actually making more than one idea pen per blog post, I'm trying to really stretch out that blog post as far as I can by creating more video pin or more idea pin content.
So that my other question for you on this is like, it sounds like based on what you're saying. And I don't know if this is true that the longevity of these, these pieces of content last longer on Pinterest, as opposed to something on
Is that much longer, much longer. I have pins that are still driving traffic from two years ago. I mean, this is the thing, your content gets better, the longer it's on the platform. So it is evergreen, it is a continuous traffic driver long after you publish it. And also idea pins don't disappear. So they are also permanent. They don't so they are not like stories on Instagram where they're ephemeral. These things are permanent. So once you publish them, they're always there.
Okay, cool. So let's say you're advising someone who kind of took a hiatus from Pinterest, and they're getting back in where would you have them start?
Publishing idea pins. And I know, it's like, you know, it's just like, people are resistant to change, right? And I know, I've seen a lot of pushback from creators with idfs not only because they don't link out because, you know, it's like, Hey, wait a second, you can't link out but but we've always been able to put links everywhere, like Pinterest has been known to just put links everywhere because we want people to go to your, your site, once they find what they're looking for. Right? That's, that's its core function as a search engine, right? So once they want you to find what you're looking for, and then get the heck out of there. Um, but with Yeah, with idea pins, they just simply are the best way to grow your account right now. And for me, it's just like if a platform tells you that this is the best way to grow your account. I'm gonna listen to that platform. And I'm you know, and I'm going to get past the uncomfortableness of learning something new. And get in there and also you can there's so many idea pins now in your home feeds that you can start looking like start looking at them, start seeing what how people are using them start getting some inspiration on how other brands are also using them as well. To get some ideas started for your brand. But yeah, use idea pins, man, that is the best way to grow your account right now. Hands down.
Okay, awesome. Andrea, this has been amazing. And I cannot wait to like learn more about all this stuff, as well. Where can people find you?
You can find me for my Pinterest marketing blog where I give you awesome Pinterest marketing tips. And you get I'm making opt ins for those too. But once you're on my list, you get those fresh new opt ins just delivered to your email inbox. So you can find me there at www.redpingeek.com you can find my jewelry brand at andreali.com you can find me on Instagram @andrealidesigns, and you can find me on Instagram as @redpingeek
Amazing, Andrea, this was so awesome. Thanks for being here.
Thank you so much for listening to the show today. I hope that you have some actionable steps on what you can do to maximize your Pinterest presence I guess and get more traffic to your website. So make sure that you check out the show notes for all the links and everything that Andrea mentioned and everything that we discussed today. And if you would like to get our eyes on your business and get some support from us to help you dial in your marketing strategy and make more sales online and off to build an omni channel business, head on over to flourishthriveacademy.com/strategy and apply for a free strategy audit. And let's take a look at your business and how you can reach your goals a lot faster. Thanks so much for listening to the episode today. This is Tracy Matthews, signing off. Until next time.
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