Yeah, I love that. Well, let me start by saying just some definitions, for me, strategy, or the playbook of the tactics is about being accountable to your intention, being accountable to that dream to that vision. So, you know, a strategic plan could be in the back of it of a napkin, it's about what how are you holding yourself accountable to your to your intention, your vision, your purpose, right? So for me, what has worked in our practice is, you know, the truth be told, for most of the organizations, we work with about 100 different organizations, right. And most of them, I could have mapped out a strategy sitting by myself for to hold them accountable to whatever their next iteration of the vision was. But that's not how you rally people. And that's not going to be sustainable within, it's not going to be picked up within their their context. So how you do it is building a very inclusive process, you're slowing down for the bigger traction have a sustainable plan towards that vision. And here's what I mean. There's two things that I look for. Number one, does every at the time of the final unveil, here's our bridge plan, or here's our here's our next dream, or here's our 2020 vision, whatever it is, Does every person that you're rolling it out, see a piece of themselves in that vision, right, my most successful vision pieces, or strategy, strategic point theory of change, whatever you call it has been when every board member and every executive team or whatever, however, the process was says, Oh, yeah, I wrote that part. Oh, that's that was my from my discovery that way. And and so everyone has to own a piece of that. And if and if you don't feel that, that's if you haven't arrived there, there needs to be more process and work and co ownership. That's the first thing. And the second thing I look for, is or Maxim that I repeat to myself, I want I roles, I want the data and evaluation to be like, Oh my god, we're talking about. Like, then I know I've arrived. So I want it to be so used in as like the, you know, the household sort of concept that people are just like, oh, here she goes again, about that vision and that plan. At that moment, I know that it is ingrained. And now we can start really making the pivots and the changes because the grief about letting go of our old way of doing things will be minimized by the fact that they know the exciting win and celebration, that's ahead, right. So those are the two things I look for and I don't move into major shifts or restructures, until I get the eye rolls. And until every person feels like, it wasn't the consultant, we could have done this because I see my stuff I see Erica's I see that, you know, I see those edits in this in this document. That's, that's, that's the arrival.