How do I increase my engagement for my Instagram Profile How do I build myself up as an influencer to be reached out to | @themedina
4:19AM Feb 19, +0000
Speakers:
@thisisnickys
Keywords:
influencer
brands
engagement
deals
started
question
recommend
tiffany
reals
dm
pictures
instagram
platforms
reach
put
short form video
hair
work
media
beach
Thank you
for having me. While I'm nervous, so, um, so I just started marking myself as a micro influencer. I been using Instagram honestly, since the beginning, I downloaded it when it I didn't even know it was a social media app, I downloaded it, which is the app that you could edit pictures with. So I've had it for a while now, but always use it as a personal profile until probably november of 2020. I started marketing myself as a micro influencer, and I just started working with brands and stuff like that. But I just want to just ask, How can I basically, like, up my engagement, I have been gaining a lot of followers recently, but I feel like my engagement is decreasing as well as my likes. And I don't know if that has something to do with Instagrams algorithm, as well as how can I? And, well, this is a separate question, too. But how can I basically reach out to brands myself, the people that I work with currently, so far, have reached out to me, but I want to actually, you know, be able to pursue that and be able to, you know, basically, create an income from this. So how, how I right now starting out, you know, I don't mind not making money from it, I do work full time. But, you know, moving forward, I do want to, you know, generate some income from this. So, basically, I just want to know, how can I market myself as a micro influencer to these brands? And should I market myself to, like, bigger brands? Or should I reach out to smaller brands that are just now starting out? So basically the opposite question from the beginning how we were talking about the brands reaching out to influencers? How can I as an influencer, reach out?
Yes. So, Tiffany, just just on your first question, I'm looking at your Instagram page right now. And you're not utilizing any video footage, just consistently pictures, and you know, that's great, but that's going to kill your engagement. Because, you know, it's not as personable as people want to see, there's literally, I mean, I'm scrolling and scrolling, there's not one video of you. So I would utilize short form video content, long form video content, I see you haven't posted any reals. reals, obviously, as we said over and over, and it's getting cliche by now but it's the number one way to grow an Instagram right this moment. It's just like tik tok, where puts you in this massive algorithm, and you could be seen by people beyond your, you know, 2600 followers, but I would definitely go the route of shooting video content. I think that's where you're going to get higher engagement, in my honest opinion.
Okay,
do you want to wait on that?
Oh, that that was I was waiting to Brian was then. So shout out to you, because you're Dominican. And I'm Puerto Rican. So I gotta respect for a second. The the posting is like four days ago, February six. me so that that kind of affects your engagement too. When I go into it, it's like these one like sentences. And I don't know what I'm supposed to say afterwards. Anyways, it's insane. Like, it doesn't make me want to engage, like, What am I supposed to say? Let me be your sunshine, unless I'm like trying to creep. Me. Like, I was just being 100 with you with this, like, ask the query and bring conversation with it. And that could probably increase your engagement if you just if you just talk to them nice. hashtags, of course. I mean, like, I don't see none of that. So that's gonna be like my primary ones, like, talk to us, like, have a conversation with us, make us want to talk to you back kind of thing. And like, put some hashtags that that might rock with you.
Yeah. Nikki, just real quick. Just to follow up on that. I'd love that. I mean, Tiffany asking a question is, will be the difference of 50. You know, 50 comments to 100 comments if I post a picture of myself at the beach. And I'm like, Sun's dope out here. People are just going to write maybe a couple of comments. But if you say, who's at the beach today, on this beautiful Friday, you're gonna get you know, 5070 people saying I'm at the beach. I'm over here. I'm in Newport Beach. So yeah, definitely worded as a question. It's going to change the trajectory of your engagement. Okay,
thank you.
Oh, I'm gonna add Oh, go ahead.
Oh, no, I was gonna say if anyone wants to follow up on her second part of the question.
What was the second part of your question, Tiffany?
I think she was super.
Yeah. All right. So the first thing I would do is just walk through your house, your apartment and kind of look at the brands that you already use and the things that you like, and I would say make a list of those brands. So I see that you post cute like outfit pictures, your makeup is already like super natural. So just things that you gravitate to. And for in terms of like reaching out to brands, I would say your best bet right now is joining us on influencer marketing platforms, there's a ton that have like decent deals, not all of them are always great. But what I do is that I always go in there to leverage relationships. So you might start with a brand on a platform and then be able to do direct deals with them. But I think that's going to just put you in FCW, where you're a bit more discoverable right now, since you don't have a huge following. But if you want, I can have a list of like 50 of them, if you want to DM me, I can send it to you. Because that's what I've done. I did a deal a few months ago, the raid was okay. And then I was able to leverage a deal that was five, like, you know, like, a million times more than what it was when I did this. I did it on the influencer marketing platforms. I did send that to you.
Okay, yes, that would be great.
And to follow up on what Julissa said, I also recommend that you look into Amazon's influencer program. Because right now essentially, like, like she mentioned, you know, go through a list of all the products that you're using, and do a list on Amazon of all the products that you that you recommend other individuals to use. And they are doing essentially commission based on how many people buy from you. So that's something I would recommend as well to help you monetize as you get started. And if you haven't already, make sure to put together a media kit as well. And even though you, you know, you're just getting started, it's just a great way to start thinking about what to put out there for brands beyond just having beyond just, you know, going into the influencers, platforms, etc. I hope that answers your question.
Could you elaborate on the media kit part, just to make sure that I know exactly what you're talking about?
Sure. So a media kit, really what it is, is essentially kind of like a PDF, or you include a bio of yourself, what your page is about the kind of followers that you have. And then you put all your social media metrics, as well as screenshots of your analytics. And usually you send that to different brands like their media department. And you'd be surprised like I've done a lot of deals with hotels, and even car companies and being able to get cars like, you know, for the day, just by taking photos just by having like a simple media kit. You can easily Google it, or you can DM me if you want and I'll show you an example. I'd love to do that. Okay, thank you. Awesome. Was
that a helpful for you? Um, yes, I
did want to ask about the reels thing, I do want to focus a lot more on doing that. I haven't done any of them. I just been kind of nervous of. I've tried. I've actually like filmed a couple but I just I just haven't posted. So I did want to ask though, I am interested in very different things like I am interested in like fashion, and I'm interested in skincare and you know, hair, but I'm also interested in like fitness like is there? I know we have to find like our niche to who we want to target to but do you recommend like trying all of them and seeing like what would work out best? Like what would get me the most engagement? Or would you recommend like starting out with like, let's say hair since I've done like deals with some hair brands? like I just did a thing with? Yeah. curlbox. So should I
go ahead go into that. I would say you have to treat it like a science experiment. You have beautiful hair, capitalize on it, you have clear skin capitalize on it. I think the only way that you're going to know is to try it. So Alex does is Alex here. He's gone. Alex does his name is Alex stem. He does like a Instagram like reals room every single day. So if you tap in with the club, at the top left, you'll be able to join the room because it's a bit more it's a longer conversation. But I think what you have to do is kind of just put it out there and see what the results are and then come back and tell us how it works. And then you'll be able to read your analytics and see what your audience likes. But I hope that helps. Yes and No, thank you.
Thank you Julissa, okay, Was that good? So we can keep it moving?