Now, my tip for these three things is something that I honestly feel like people don't think about enough is it is a fluid idea. And you can change each of these things with time as needed. You can change your goal at any time you can change the concept you can change the audience. But note that any change that you make to your podcast may cause a shift in your audience because if you're changing the entire concept of your podcast, you may lose listeners who really enjoyed the old version. Or if you're changing the The audience, you may have listeners drop off. For example, this podcast used to be focused very broadly on small business entrepreneurship, we very quickly dialed into podcast specific content. And when we did that, we saw a shift, we saw a huge drop off. The friends of mine who don't have podcasts that used to listen, they don't listen anymore. And that's totally fine. It doesn't serve them anymore. But I was able to make that shift and except things change when you make changes. Now, the fourth consideration is the details and the assets of your show. And this includes so many things that we're going to cover in the podcast planning, challenge, title, graphics, categories, Intro outro, trailer description, everything that you need to actually go in and play in your podcast. That is the details in the assets of your show. And you need to be thinking about what those are, before you ever sit down to create an account for your hosting, or record a podcast episode, you need to know these things. Because if you don't, you may struggle with what type of content to create, what questions to ask, how to structure, your podcast, all of those things can be answered when you go through something like a podcast planning challenge, I walk all of my clients through this for their VIP days, we sit down and we plan for about an hour and a half. To go through all of these details, figuring out exactly what they want, then they get to sit on that content and those ideas until their VIP day, then when we get to their VIP day, they get to shift all of those if they want, or they can leave them exactly the same because they fell in love with it. And they stuck with it. Now my tip here is very similar to when I talked about equipment and software. And it's that there is no right answer or right way to make your show. So make it exactly what you want it to be. The shows that are on top charts are not following what everyone else is doing, they are standing out. Just because your friend has a podcast and they do this thing this one way does not mean that you also have to do it exactly the way they do it. You can do it however you want. And I just want to reiterate that because I've worked with a variety of podcasters over the years, none of them do it the same way. There are similarities. And you can definitely take concepts and ideas and recommendations and suggestions from your friends that have podcasts. Or if you're looking to go to a producer and say, hey, I want you to tell me exactly what to do, you can do that. There's nothing wrong with it. But if someone comes to you and says, Oh, you're doing your podcast the wrong way, because XY and Z like you're not using the right gear and you're not using the right equipment, it does not like that does not mean that they are right, it means that they have a way of doing it, and you have a way of doing it. I will say though, if it comes to gear, and you're using your MacBook Pro, or you're using just some standard headphones with a microphone on it, I might, I might say you're doing it wrong in that sense. But overall, there's really not a right way to do things. Overall, there really are 100 different ways that you could approach creating your show. And not one of them is right or wrong. Now there could be some, I don't know if I would do that situations. But I can tell you if that's the case for me. But I'm usually an open book, I'm very open to ideas. So if you're stuck in the like details and assets of your show, I want to invite you again to come and join us for the podcast planning challenge at Gaffin creative.com, forward slash challenge. Now, number five, and the fifth consideration that you should consider, obviously, is your content plan and strategy. So this is the type of content you're going to be creating, whether you're doing solos or interviews, the strategy you have for getting your podcast content to serve your goal. So if you're trying to serve your business by using your podcast as a marketing tool, are you actually working your products and services into the content? Now, the tip I have for this is the more interesting, engaging and unique that your content is the more inspired your strategy will be. It's so funny because I have been in the podcast industry since 2017. And when I see someone doing something new and unique that I have not seen anyone do before I get so inspired, and I'm like, Why didn't I think of that? Why didn't I think of that? That's so smart. That's so brilliant. And it's usually because I've not seen it before. I get really excited. And that is someone who has seen a lot in the podcast industry. So get unique, get creative and build content plans and strategies that work really well and unique to you and your business. Now, the sixth consideration is your systems. And you will probably need systems for every aspect of your podcast planning, and the podcast production. So whether you are working with a team, or you're working individually, you need to create systems for the production, you need to create systems for the interview process and how you're going to pitch people and how to secure the actual interviews and how to send them links and all things related to getting things done with your podcast you need a system for my tip here is that you can build this as you go so that it works for you. Because I have built systems before, that worked really well for me. But it did not work for a client, or I've built systems that someone else told me worked really well for them. But I had to manipulate a lot of things throughout it to make it work for me. So just make sure that you are customizing whatever system you start with to actually match you and how your brain thinks. And then number seven, the final consideration is your launch plan and strategy. Now when you go to launch, it's not going to be as simple as submitting your show. And it being there and people listening, there is actually an approval process that you have to go through, there is a delay in time, there are strategies to actually you know, publishing a trailer first. And then when your episode goes live, that's your actual launch date and building launch teams and creating momentum and buzz around your podcast. Because those first couple of weeks that your podcast is live will be some of the most downloaded episodes that you have for a little while until you start building momentum long term with guests and people sharing your show, you may not get the same expectations and downloads that you got on on launch week, really. So make sure that you are doing everything you can to build out a solid launch plan and strategy. Now my tip for this one is to do your research or work with someone especially when it comes to the actual submission process of your show. I feel like that holds up a lot of people whenever they are going to launch their podcast because they're not really sure it does take time to figure it out and do the research. I just want to make sure that when you go to actually launch your podcast, you either have the research to back up what you're doing, or you're working with someone who knows what they're doing so that you don't have to actually figure it out and you can rely on them. Now those are the seven considerations for launching your podcast that I think are really important. And now I want to talk through five steps to actually launching your podcast. And this I'm gonna run through really quickly because I walked I talked a little bit about what to consider, but I'm gonna give you step by step in how to if you decided today I want to launch a podcast I've considered all of these things. I'm good I know about them. Now I'm ready to launch. The first one I want to tell you to do is define your podcast goal. It's crucial to define that goal by considering what you want to achieve with your podcast. Whether you're looking to educate people, set yourself up as an expert or promote your services or products, you need to make sure that you have a goal that will serve as the foundation for your podcast content and direction. Step two is gathering your equipment, get everything you need from your microphone to headphones to software's and a quiet place. Now,