This was not the first time I pre launched, I've been pre launching for many, many years, I think it literally is the one necessity of every digital course launch, or launch of anything. I call it priming the pump, getting people ready, getting them more engaged, getting them alert. A pre launch is, hey, something amazing is coming. And I'm going to get you ready for it. And the value of a pre launch is to walk people across an invisible bridge. So what I mean by that is if you start marketing, and my pre launch was six weeks, six weeks before I ever sold my course, I'm walking people over an invisible bridge, and the invisible bridge is essentially this. What do they need to know be aware of understand before they're ever ready to buy from me. So like if you're going to create a digital course you need to have a good digital course idea before you're ever ready to spend money with me because you're not going to buy my program if you don't have a good idea first. So there's things I need to help them understand or believe or start to ideate before they're ever ready to buy. That's the power of a pre launch. And I think it could help anybody launching anything online.