or personally, or both, right? So, so I did an experiment as a nonprofit executive director, and mind you I was, you know, 11 years into this organization. So throughout those 11 years, I was intentional about, you know, adding people that I was connecting with, even if they so even if they left their job, move to a different Foundation, you know, did a career pivot, they were still connected with me. So I think that's, you know, number one thing, you, you consistently stay connected with people throughout, you know, a lifetime or throughout a career. So anyway, I did an experiment, I posted something every day, Monday through Friday for a month. And I also spent 10 minutes a day commenting on other people in my target audience. So board members, referral sources, Foundation, program officers, other subject matter experts in mental health addictions, etc. So by the end of it, I had gotten significant results. And I will say it's kind of hard to track the full value of these things, because personal branding is somewhat ephemeral. But the tangible results included, you know, invitations to sit on two boards, a referral of a patient into treatment from an intervention is it resulted in having, you know, conversations in person with funders, where they said, Oh, I saw on your LinkedIn, you posted X, Y, and Z, like, Oh, I saw your network with Blue Shield. Now. That's great. Can you tell me more about that. So it's strengthening existing relationships, and help me find more people like the stakeholders that we already have. So and just know to your audience is seeing your stuff, whether they're actually liking or commenting. So a lot of people I work with get discouraged because people don't like their posts, or they get like one post versus on Instagram, they get a ton of posts, or I'm sorry, a ton of likes. So just know like, your audience is seeing your stuff. And as a result, they are moving down that know like and trust funnel towards seeing you as the go to trusted expert in your specific niche. And so you can see why I call personal branding ephemeral. The true outcome of personal branding is trust. And there's no like app that really quantifies that, you know, but it is of trust is completely and totally priceless. I think trust is the currency of today. I don't think it's money. You know, we all go out and raise money. And that's important, obviously. But I think trust is the true currency. I think attention is the true currency of 2021. And so many LinkedIn masterclass. So that you brought up a great point, which is your stuff, you know, you're still getting comments on your stuff weeks later. And the reason for that is LinkedIn has over 700 million users, but most of them don't post their own content, but they check it, they get on there every day, at least multiple times a week. And so because there's a greater ratio of users to content than other social media platforms like Instagram or Twitter, your posts will linger longer. And so they have more time to get noticed even a week or more longer after the initial post. And if a donor a volunteer, a board member likes your posts, the algorithm does a really great job of showing their network your post to so it's a really easy way to meet more of your currently existing audience, people like the people that you already know and love. If you hear an amazing keynote speaker, like I mentioned last year, I heard les speak, and I was like, He's amazing. I didn't know he knew who he was. But I've connected with him on LinkedIn and now we're connected. You know, if you've read an author's amazing book, you know, you can connect with them. If you take a class from an esteemed professor. It's just not weird to connect with them on LinkedIn, whereas I would never do that on Facebook. It was just that would be strange. They in relationship with them and in the loop with what they're doing and vice versa. And that way, it just presents opportunities for collaboration that can benefit your organization.