I kept thinking about the publishing phenomenon that is this book, which is really interesting to me and was really interesting as well, because when Richard Dawson's book came out was around the time that I sold my book and started my publishing experience. I had an insider view as a person with a book coming out whose book was if you work in publishing, and you're listening to this drop of cold sweat is about to roll down your spine. My book was a quiet book, which in publishing terms means it didn't sell a tonne of copies, but it also wasn't expected to sell a tonne of copies. Richard Osmonds book is the total opposite of that. There was an article that came out when he sold the book saying that his advance was in the seven figures. So he was paid millions of pounds, or at least a million pounds to write this. And that is the beginning of the PR for what becomes a big book is the announcement about how much the author is paid. There is a report that came out just a couple of months ago about author income at the UK. This was from the UK author As licencing and collecting society and some of the information there was pretty shocking. The reports I did a winner take all dynamic and UK publishing right now we're basically the top 10% of writers are earning nearly 50% of the total income of the survey group that they looked at, which is about 60,000. Writers, there is a 60% decline in income in the last 15 years for writers were writing was their primary occupation. And the medium income was 7000 pounds a year. So in terms of my own experience, I have heard of writers where their advance so what they were paid by the publisher for their book before it came out was as low as 500 pounds. So we have that on one side of scale. And on the other side of the scale, we have writers like Richard Osman, and increasingly in the UK, that is celebrity writers who are writing novels that are taken pretty seriously where they are paid millions of pounds. But there's lots of other writers like Richard Osman, who aren't quite as successful, but are tearing up the pages and running up the best selling shirts. So Bob Mortimer, that comedian being one can think of her name, but a young woman from Harry Potter, who is an actress wrote a novel that was really well reviewed and seem to sell well last year. For me, that can feel sometimes like publishing and writing is like a game that's already been fixed. And it's a fixed game that has been fixed to reward the people who are already winners. So people who are celebrities, people who already have massive online audiences, for whatever reason, but also more normal people who just happen to come from wealth. So this report was talking about how the household income for many writers is supported by somebody else who has a much higher wage earner or families that can support the writer, so writers who come from inherited wealth, or maybe they're being supported by their parents. So in terms of Richard Osmonds experience and how that might be a bit different than a typical writers, his debut advances announced that's in the millions of pounds, your advance tends to match up with the publicity and marketing support that you're given internally. And so you may be given I'm sure he was given the most senior people to support him in terms of marketing and publicity. Increasingly, something that was surprising to me is that writers are being encouraged to hire their own PR support, because they're not always given any PR or marketing internally. And here, I'm not talking about self published writers, I'm talking about writers who are working with major publishing companies. And sometimes writers whose names you would have heard of who are basically being told, we just don't have support, we can't do publicity, we can't do marketing for you. And so you should hire your own people. And I have heard of writers within my own group of friends, where they were given quotes for hiring their own publicity where the publicist costs were higher than they were being paid for selling their book. So that is pretty shocking, and I think has put us in a situation where winner take all is a very good description of that dynamic. We talked a bit about Richard Osman, as a person, and I have to say, yeah, he seems really charming and wonderful, and I can only be happy for him and his success. But I do wish that there could be a fundamental look at how publishing works so that that gap between people who are already celebrities and being paid a million pounds for their book wasn't quite so big when compared to people who are being paid 500 pounds for their book and then told to spend 20,000 pounds on publicity.