The strangest thing was that, you know, the bottom said zero, the top said 100. And I'm like, okay, can't be there trying to raise 100 bucks. So like, what, what is this? So I asked one of, you know, one of the staff and she goes, you know, we're trying to get to 100 participants with disabilities. And I was like, what I'm standing in this like beautiful building. Prior to taking the job, I had come and dropped into the programs. They had these, like amazing instructors, and just amazing things happening. And I'm like, How is it that you're like, trying to get to 100? Members, this should be a no brainer. We're in a city with 1000s and 1000s people who have disabilities, why is this a thing. And what I quickly found out was that although the people within the organization, they were living and breathing, the mission, they believed in it so much, but there was this massive gap between what was actually happening and what was being communicated. Because we get so kind of set into like the mission and what's happening. And we forget that part of our mission is not just doing the work, but including people bringing them into the story. And so I quickly realized that my job was not just gonna be program director as I had initially thought, but I had to really utilize everything I knew from the for profit space about marketing, and bring it into the nonprofit space. And over the five years that I was in that organization, you know, people had never heard of the name, too. By the time I left my position there, you know, we had weightless for every single program. It was just like, you walk into any, you know, any space in the city, say the name, Friendship Circle, and people were like, Oh, my goodness, I love the work that you're doing. And it was just about sharing with everybody what was actually happening, because, you know, we're so busy doing the work, and you know, people can't see what we see. And it's not just like a nice to have, it is our duty or responsibility intertwined with our mission to share that and get that out, you know, to the entire community and invite people into the cause.