Sure. So we know it takes a couple of things for a donor to become a major gift donor right? So people don't just walk in the door with a million dollars and if they do, you should look twice at them and give them some side eye too. Because usually there's something amiss, you know if it is if it's too good to be true, it probably is. So trust your gut on that one, especially if you're an emerging leader. Profit. But the other thing to realize is that you have a long term relationship with a donor in higher ed world 60 to 80 year relationship, right? In that relationship, there's going to be times when a donor may go from $100 to 250, or from 250 to 1000. Doubling. I'll give you an example back in January, on the 17th, it was Betty White's birthday her 100 birthday, she didn't make it. But a lot of us gave gifts to animal welfare organizations into animal charities. And the most I'd ever previously given to one organization was $25. And because it was Betty White's 100 birthday, I gave $100 gift to a vet med school who was taking care of a dog that my friend Oh, is partnered with and I care about. And I'm like, why haven't they contacted me and said, Oh, my goodness, that is so nice. You went above and beyond and understanding that velocity of my giving will continue to go up. And but if you don't notice, I will go away. And I will find somebody who will appreciate my velocity and my caring about the cause, or the organization. And it could be something as simple as I got a promotion at work, or I changed territories and or I got a bonus, you know, Michael Bloomberg, who is to this day, the single largest cash donor to higher education at $1.7 billion in one gift. Michael Bloomberg started to Johns Hopkins in 1965. As a $5 donor, a lot of people don't know the story, but he tells it wherever he goes, I've heard him tell it to me twice, because he goes, Oh, you're the donor relations guru lady. And I'm like, Hi, sir. He said, my first ever gift to Hopkins was $5. And he got a raise and a promotion Three years later, and he gave $10. And Hopkins noticed and they said Thank you, sir, for increasing your commitment to us. And he said, That felt so good that the next year he gave $25. And so every time he changed his velocity, Johns Hopkins took notice. Now I don't know if it was one great annual giving person. I don't know if it was the 60s and people were polite back then. And $25 is a lot of money. But he tells the story that they would never have gotten his billions and billions, had they not treated him well for his $5 $10.20 $5 gifts. So somewhere in your database, is the next million dollar donor, she is waiting for you to notice her and stop, you know, catering to well, he gave $1,000 And she or they gave $75. So I'm going to go live on the $1,000 donor. Well, yeah, but what what is sacrificial giving? And did he have 10 million? And he gave you 1000? Because if so he's kind of cheap. And she had $75 Extra and gave you 75. She's a hero. And like I think about that, and I think about we're not rewarded in fundraising for sacrificial or sustaining, giving, like, why aren't we thinking about instead of accepting these big gifts with lots of strings on them, you know, the scholarship for the, you know, one legged redheaded swimmer born under full moon in April, you know, why not say and that gets us, you know, $500,000, which is better that gift, or $250,000 for need based students? See, we get rewarded at a different level for the 500,000. But the 250k is a better gift. It's more sustainable, and it's probably more of a sacrifice on that donors part. So, again, why is dollar amount the determiner