Hello, hello, hello, we're getting a few minutes to let you guys get the audio sorted out and everything. This is the first one day. It will be fun. And I'm hoping that this will continue to be a thing for some of you. So if you can, please, definitely let us know. And we want to do something differently for the Friday's poll just to kind of separate it from the Thursday one. So just tell us what what is one good thing that happened today? And what fun plans you have for this weekend. Okay, so just switching it up a little bit. Just tell us one thing that has already happened by now, today for you and fun plans for you have, you know this weekend. And before we get started, just want to reiterate the purpose of this new Friday q&a call where you can ask all the following questions or follow up questions you have for the critique before your next submission, which is practically why we put this here where it is after the critique has been posted on Wednesday, after the Thursday call in Friday before the next submission deadline on Sunday. Or if you have any more questions you have from yesterday's q&a Call or even if you prefer, you just just find out what your next steps are, etc. Those are great things for you to ask questions here and think of this as as an additional office hour from the team to give you more clarity to continue on your journey. Okay. And don't forget there is a live workshop with the coaches next Wednesday at 3:30pm. Pacific time. If you can't remember all the funds, don't forget to subscribe to the CHP calendar. And I'll drop that link in here hear I'll drop the link in the chat for you just so it's easier for you to grasp. I'm, I'm guilty of that I forget all the things that if I don't have it on my calendar to pay me, God. So if that makes me feel better, it's easy for you all the best. So feel free to join if you're working on your narrowing down document. But if you're still working on other worksheets, you're welcome to join us as well. Okay. All right. So let's get started with questions. So this time we have Eric's question and we have a three first not so much a twofer. So the first one is I'm working on my a week online for content do I start working on or after my next review? I'm hoping to get feedback on this this week and contact us is it best to create videos already down block style or both? You find it easiest to talk and report and letter, transcribe it and text meet it. Now here is my question for you. Have you checked out your critique for this week? So yeah, Eric.
Yes, I did watch that earlier.
Cool. Alright, so for content creation wise, this doesn't really happen into module seven surprise. It is designed the way it is because you would basically need deep in marketing, making sales calls and everything before that even happens. However, I do understand for some people, this is very, very nerve racking does not have anything in the books, right? Especially when you're making the sales calls talking to your potential client, you're like, oh, yeah, so if especially they ask you, so what are you happy each week? Number one, we don't encourage you to talk in depth about what your program is exactly offers week by week, it is you're only touching on the the outcome that you're promising your clients, right. So that is way down the line. But if you feel like this is, you know, I feel really uneasy if I don't have anything, create something for Module One in that set no further than that. Because chances are as your client is rolling through each, each week of your program, you will find out what to add what to take out before you launch a next week's content with them. So we don't want you to do that, like have everything all set up and done. Because chances are your knee tweaks on that for sure. And as far as the style or the delivery method, short, but this you have to kind of think about it in twofold. So so this isn't the kind of a multifaceted answer for you. For you. It is easier to talk in the court right? You can easily do that via zoom or you know just record it on your phone however that's easier for you. And like you said if you can easily transcribe that I remember so we recommended Vimeo which now also provided the closed caption option for you to just click on and so when they access that video, they will have you know subtitle for them already. But another side of things you have too much you might want to consider and I encourage you to maybe do some marketing research is so your clientele is you're looking at people who are 40 and up right people who are eight 14 and over, what would be the easiest way for them to digest those content? Right? Is it going to be in a video form? Is it in a video and the written for? How long could they take? Right? Because I, I don't know for if you're serving 1718 year old, I don't think the video should be any more than 15 minutes. But if you're serving 40, what is their threshold? It would have 30 minute, listen be great each module, maybe 30 minutes a lesson, and maybe two to three each week, or I really looking at let's just throw it at you 990 minutes on one shot. And this could be something you do on Facebook, where you can just throw out poll to ask your friends and family. Hey, anybody who's aged over 40? And up, I have a question for you. If we were to take a class, what is your preferable delivery method? And how long should the lesson be? And then get that from you? And so you can take that in and say, Okay, so from at least from my group of friends and family, I know this is the length and delivery method I should be delivering my content to that makes sense.
Yeah, it's a good idea through I mean, that geek and it's something you could even throw out on your general social media, tell your followers and see if you can get some feedback, but family and friends are
good. Right? So So in definitely, like in I feel it there varies from age group to age group, and especially if you're serving people who are 40. And over, they probably have a different preference and what we would, I mean, I'm already filling up boxes by August this year, but you know, like, you know, you wouldn't know that from your friend and family to to give you this idea that well, if I would have to take a class right now. This will be the method I would like. And this is the length, I would really put myself through, you know, in each lesson, so to speak. So that is his suggestion. any follow up question on that?
Yeah, in terms of the content, I mean, I guess that's where I was headed. It's, it's, it's a it's a kind of a dichotomy, like a double edged sword for me, because I feel like there's so many things I could talk about. But I think the first critique was to really narrow it down and simplify, keep it short and sweet. But in it, I can see that because that lends itself to future courses, I can go into more detail on different topics. But in terms of creating the content, yeah, that makes me a little nervous waiting to like the wakeup to create content, because I don't like to do things at the last minute, but I can see the wisdom of doing that, too. So it's, it's a little. And I guess my follow up question had to do with I guess the content, I think, like I said, I'm just wondering if my what I have, I have a lot of things I want to talk about, but I think a lot of the details stuff I could I think it lends itself to future courses. This is more like an intro to what I do. But I'm concerned about being too basic and too simple. Because I was thinking but I was thinking about what Sylvie said on a call, I think recently, she said, you know, why people pay for this when they can get this for free online? You know, something like, you know, sleep, for example, what are your I mean, anybody can read? What are some sleep hacks, you know, everybody can find that. And that's one of my topics. So I guess that's my concern. I'm starting out very basic, and like a more of an intro to what I do, then on future course I can get in more details on say, hormones or peptides or whatever. But I'm just concerned with some my, my eight week plan is, you know, based on their suggests, and I simplified it down, but I'm concerned, it's too simple. Like writing about, like a one week just on sleep, or just on stress or whatever I'm like, I feel like it's like, you know, like, Are people gonna pay for that? You know what I mean? So that's my
surprise. So you'd be surprised, though, because in that that's part of what I what the critique that we provide is, are you thinking about also like, by week four, you're adding their assignment from week one, two, and three, along with week four. So if that is the case, by the time you roll out the whole bill, asleep routine for yourself, how many weeks before that are is it and how many assignments they have to do in addition to building a new sleep cheap routine, right? And for some, and you have to kind of think about it too, like, not everybody who's aged 40 and over got this down, right? Like you maybe we're not talking about the triathletes, triathletes, that I've been doing this for years to come. And that that they won't be your, you know, potential client anyway, they were looking for people who are maybe just needed a restart and just needed somebody to tell them exactly what to do. Right? If they're not very resourceful, or they just have too much on their plate, and they just needed something in your program to tell them. Okay, so for this week, I need to do this for this week, I need to do this, I have these homeworks and worksheets ready for me. That's it. Right? So that is something for you to think about. It could be simple, but Sometimes simple is exactly what they needed at that moment. Right. And I mean, you know, I could I mean, do a poll while you're doing the poll on delivery method as everybody so my friends and family who are over 40 How many of you have Done 10k steps every day, you'd be surprised, right? It sounds as simple as, oh, it's just steps walk out, take a walk in the backyard 20 times. But how many people actually do that? Right? In my sounds simple in your books, right? That. Right? When you're at work, you've probably probably gathered, I don't know, 30,000 steps every day? I don't know. But for people who may be like working from home, totally guilty for that, I don't make 10 days, steps every day. Right? So it might be simple. In your head that oh, yeah, no, it's totally simple. Everybody can do it. But it may not for some of the clients that you're recruiting, as well. So definitely. And that's part of the reason why we don't encourage for you to launch everything and have everything said and done. Because you will know if your first batch a client is already struggling with that 10k Step week, how do you continue to encourage them to continue to build those steps while they're working on next week content would be something that you work on, and you will get the sense of that as you move forward with the program as well. Okay. All right. Make sense. And the next one is also from you, you're talking about when you should start marketing your course. And that is actually not, you don't necessary actually do until end of module two, beginning of module three. Okay, where basically module two, what we do is, we have you build a sales call script that you would do for your program. And by week three, you are designing your Facebook, Facebook group, and beginning to think about the pa s, which is module four. And so what these all do is you are going to start inviting people to a sales call, you're going to invite people to join your Facebook group, you are doing Facebook Live weekly, preferably once, if not twice a week. And that's when active marketing really happens. But honestly, a soft launch can be done right at this moment. Because your mission statements already done. By the time you're posting it everywhere. And you're where you can be seen, whether that be your social media handle, if you have a website, and everything that is already a soft launch, in a sense. So if you have anybody who has any questions and seeing that post, they could have already reached out to you or they could use or you can ask your friends and family to recruit for you. Right? If you have anybody who knows, you know, that would need a benefit from what I do for people refer them to me. But I probably would say that the heavy marketing won't start until module two and three. And that is after also, there's still residual module one that you have to do after your outline, which is designing the support and the pricing for your program. And that is absolutely necessary. Because before you get on to sales, sales calls, you want to figure out exactly how much money you're gonna touch from it. Right. So that is all module one, I think you can definitely slowly start doing a little bit of marketing side after module one for sure. Because you want to make sure that your program is even though it's just a draft of some sort, you want to have at least a basic content before you start launching and getting into sales calls and everything. Okay,
but I resubmitted my week for a critique for Sunday, because I based on their suggest at the end if it was you or I can't remember who it was now, but and I think I have another call set for next week. So in terms of finishing a module one the like you said the pricing the support, I have some ideas, but was that something I should just go over with you or whoever on the call next week to kind of finalize that? Or when do we
you can you can actually submit that along by this Sunday, actually, and then we can work on that over critique, I'm happy to walk through with you on the days of closing call as well. Because oftentimes, a lot of times people shoot high. And what we say is that you don't want to offer too much and pull it afterwards.
Yeah, sorry. Okay, no, okay. No, that's good. That's good to know. I'll put out put some things together for the critique or for Sunday, too. And then we could just knock it all out next week. So yeah,
for sure. And then for the next one, we regarding should I should you redo where I'm more really, this kind of depends, right? If this is too basic for you? Or is it too basic for your clients? If it is not too basic for them, please don't add more, because they probably are already struggling with the 10k steps, while they're already you know, figuring out what is self health, what, like, you know, so you will find out as you go, but this is we're just trying to figure out a general outline that you that you have, and then you can morph it and tweak it and pivot however you go as your clients are progressing the program as well. So that is down the line for sure. Yeah. All right. Any follow up question?
No, in terms of the content, and I'm sure everybody's different. I think what you mentioned earlier is a guess based on what you guys have seen from your other clients what most people have done in terms of the actual, like, where they get is mostly video course are they creating blogs like handouts and flyers for their, their their people who buy their programs to or all the above. I'm assuming there is a broad mix for everybody.
Mm hmm. It's about mix. And I think a lot of times, it's much easier, just like you said, it's easier in a video form, because you can do it live, you can do it live, and then record, you can do it so many different ways that you know, you could, that's easy for you and easy for your clients, right. So that's where I think the marketing research will help you in that sense. But also, you know, you want to make sure that you meet each other halfway right in the middle, where it is easy for you. It's also easy for them and digestible for them as well. So I would encourage you to do that, actually, if you can throw that out for the weekend, and maybe try to collect the poll result by next week and figure that out. I think that is something you can do for now to figure it out for yourself. And I think that would be really great resource for you to have down the line to say, hey, you know, I'm thinking about doing this. Would you be interested or I'm thinking about adding that, would you be interested and hitting those are all valuable resources from just colleagues, friends and family that they can provide for you at the moment for sure. Yeah. All right. Cool. All right. Thank you. Now, no problem. Alright, so that is the only questions that we have submitted. And I see, Chris, that you're here live with us as well. Do you have any questions that we can answer for you before we sign off? No. Okay. What about Krista, I don't know if you can mute your I have a quick question. I just thought I'm actually sorry, I sound on light. Um, can you hear me? Okay? Yes. Okay, just making sure I'm in my car. Um, so I am just so I'm working on Well, finishing just my outline, but then moving on to the price and support. And I'm just having a lot of, I don't know if it's a mindset issue, or what I've never obviously created a program before on the whole pricing. Because I feel like there's, you know, obviously what I'm doing with helping women isn't like a brand new concept. And I've seen similar type programs, obviously, I have my own offerings, but that are like, priced way below the 2000 price point that you recommend. So I'm really, I don't know, if you have any insight into that if maybe not all programs are worth $2,000. And maybe it's okay to start lower or I don't know, I'm just struggling with that. Oh, I think it honestly I think is a mindset issue. But I think I want to bring this up, though, like $2,000, over eight weeks, you're creating a week program, right? Or are you doing a little longer? Please remind me? I, I think it might be 10 weeks, but it's not I'm working on tweaking that but it's eight to 10 weeks. Okay. So a week supports eight to 10 weeks. That's that's do a quick math. So so if you're doing a 10 week, that's $200
a week, right. And that is potentially three hours of work worksheets and all the you know, intelligence that you have put into this program, right? If it is a week's, we're looking at 250 a week. And still, that is your knowledge, expertise and experience that you pour into this program. And honestly, I don't think that's too much, isn't it? And on it and another thing to think about too, I think to echo on what Shakira had to take away from yesterday is while most of the programs that you see online is much cheaper, they might not have support at all. It could be just hey, you did the material you go through it, if it works great. If not, oh well too. So sad. But for yours, you are actively in there with your clients, you are supporting them throughout the way and this is part of where your support the designing your support document comes into play right? How much support can use due to sort of fully support them while they go through the journey all while balancing the that that you know that really fragile balance between you you having potentially still having your day job and launching this program at the same time. But that type of support is not necessarily always provided for any other program that is out there for a cheaper price for different people. Okay, and also think about it if there is a market and you started to see okay, A lot of similar programs out there, there is a market for you as well. And you could I take this as maybe this is a bad analogy, but think about it as it you can go to the yoga class, I can take a shunga class in 10 different studios, or I can take a stout o'clock yoga in the same studio with 10 different instructors. And I might just like one, not the other night, right? If there is a market for you, your program, your style, your delivery, your support out there. And that's why we want you to start at $2,000. And honestly, 200, even at $250 a week, per week for your clients. Think about how many hours your input, even if all the support that you put in all the hours you put in to design the program. If you charge yourself our E. I think we're still charging too too little to be honest with you. Yeah, I guess I didn't really think about breaking it down to like weekly, and the time put into it and, and everything. So that makes sense kind of when you break it down more like that makes me feel more confident, I guess and the price so right. And that helped. Great and and don't don't don't think otherwise. I understand there is a comfort zone in this right? You. This is uncharted territory, you are now reaching out to people say hey, this is $2,000. But don't forget, when you are deciding to price a new program, oftentimes, we also tried to also give them a pay in full special, right? So it could be okay, well the program is $2,000. But you could do a paid in full is 1500. Right, so give them an incentive. While this seems like a discount for you, it is incentive for them to enroll. And then you can do a two payment of 1000 each kind of thing. So that is something down the line. Right. So it is still it's it's we have to find a good middle ground where where you feel comfortable selling and where that you think that this program is really worth your time and energy. Right. So that is something all you have to consider. So this is just a general guideline that we want you to start 2000 If you're starting to want to start more, by all means go for it. But honestly, like if you really break it down, it is your sweat equity after all, right? You put in the time you put in the effort for everything that you you will do for these people. I really don't think $2,000 too much to ask. Okay, thank you. No problem. All right deal. If nobody else has any more questions. We're gonna call it shorter this time, and the recording will be posted next Monday on the website, and I will definitely ping you on Facebook for that before the next up Fridays. Don't forget there are actually a submission that is due this Sunday. Happy to see the those in, you know, looking forward to review those worksheets as well. But definitely, if you have any more questions in the meantime, definitely throw that for Thursday or the next Friday call. We will be looking forward to seeing you there as well. Okay. All right. Until then, I hope everybody has a great weekend and we'll see you next week. Bye for now.