EP 239 - Sophia Parra

Ellen Yin58min

Ellen Yin

00:00

You're listening to Cubicle to CEO episode 239. Is it possible to have a 100% conversion rate? Marketing Strategist Sophia Parra's case study today proves that with a well timed nurture event. Yes, Sophia started hosting Q&A text parties with their audience last year, and found that over the course of one year, all but one participant converted into paying customers. The best part, these simple Q&A parties only required a few hours of Sofia's attention a couple times a year, no launch or tech setup and did not rely on having a large audience to be effective. This non sales event may be the missing precursor to selling out your next launch. Here's how Sophia structured each Q&A party scripts, data and strategy included.

Ellen Yin

00:50

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business and a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business exactly how they implemented it, and what the results and revenue worth. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:32

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Ellen Yin

03:01

Hey everyone, welcome back to the show. I am super excited to have my friend Sophia Parra here with us today all the way from the UK in London. And Sophia is a marketing strategist and founder of the Go- To Coach Club focused on helping coaches create memorable content and build high touch relationship systems that make your audience sighs are relevant. That last piece we are definitely going to be digging into in our case study today. Sophia is also the host of the marketing hashtag unfiltered podcast which I've had the joy of being on. So Sophia , welcome.

Sophia Parra

03:40

Thank you so much for having me. I love your podcast, I have to say it's so it's such a joy to be here with you today. And you know, I already love you too. So, like wins all around.

Ellen Yin

03:49

Yes, absolutely. It's such a great way to start my day. I know it's your evening time. Today's case study is all about Q&A parties. It sounds as fun or it is as fun as it sounds, I should say, to get 10 to 20% conversion rates. So this is incredible. Sophia, you know, like many others uses traditional sales strategies like webinars to enroll students in her program. But this extra element, this Q&A Party is skyrocketing her conversion rates to 10 to 20%. Which if any of you have been in the online education space, you know that typically with live webinars and recorded webinars, you know, the conversion rate can really vary more so in that like one to 3% on evergreen and then for live I mean there's a wild variance but 10 to 20% is excellent.

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