EP 235 - Karina F Daves
EEllen YinFeb 21, 2024 at 5:58 pm54min
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00:00Ellen Yin
You're listening to Cubicle to CEO episode 235. You already know financial transparency is a core value of our show. But a topic we haven't really explored until today is the unique but growing experience of being a breadwinning woman, especially in a gender traditional relationship or marriage. According to CBS, 45% of women earn the same or more than their male spouses, almost triple the number from the 1970s of this group 16% Are the breadwinner in their family. So what's it like to navigate these changes while fighting outdated societal standards, I wanted to investigate. And while I recognize that no single person or couple can speak for everyone on such a complex topic, as a breadwinning woman myself, I was excited when today's guest offered to let us into her honest experience of becoming the breadwinner and the impact that had on her marriage.
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00:54Ellen Yin
Karina F. Daves is a relationship coach whose work has amassed 240,000 followers, with her content reaching 25 million views this month alone. While this is a bit different than our usual case study, we still brought a revenue lens to the conversation because as we all have experienced, our personal lives do not operate in a silo from our businesses. Karina shares three ways she's embraced her role as the breadwinner, while reducing money tension in her marriage, and how implementing these simple changes cut arguments with her husband by half. And for extra business income from year two to year three.
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01:33Ellen Yin
Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business and a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it, and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.
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02:16Ellen Yin
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03:47Ellen Yin
Hey everyone, welcome back to the show. We are super excited today to have Karina F. Daves joining us. Karina is a relationship coach. And we're going to be discussing a case study that's a little bit different than what we normally debrief here on the show but still very data forward as you know, we know you guys like that. And it's really a topic of discussion that I think a lot of us have experienced, especially if you're a woman listening to the show, and especially if you're the breadwinner in your family. Entrepreneurship is such a game changer for so many families because it does bring in this source of income that doesn't technically have a ceiling or a cap on it. And that's such a blessing to so many of us but also it brings new challenges into a relationship and the dynamic that you have between you and your partner, whether it's your spouse, a significant other, or perhaps even just within your larger family dynamic between you, your siblings, parents, whatever relationships are central to your life. So Karina, I'm so thrilled that you are here today to share about how you balance being the breadwinner in your family. Thank you for joining us.
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04:51Karina F Daves
Hola amigos. Thank you Ellen for having me. My name is Karina F Daves. I'm a relationship coach and I help women stop arguing with their partners so that they can have more sex, because who doesn't want to have more sex?
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