it's through, you know, it's a wide range, but But you have to recognize, you know, in first state that the micro displays a major key component in the environment. So, in a way we control, you know, it's quite natural to move up the value chain and to control the value chain of the module. But But you are right, you know, it's, it's a real challenge, you know, it requires many different expertise, and very open approach to address from the component up to the module, let's say, the platform, and add to the finished product, and to the end customer. But, you know, in a way, we were innovators, and we, you know, we like to do innovation, and for me, the, the innovation, you know, I really like that, and customer approach, you know, when they used to work at Thompson, you know, I was doing product, you know, not not only the despair, I really like to go to the finished product. And for me, you know, the innovation should start with a user experience. It's not only, you know, something, we should be your technology driver. And I think it's a big difference, you know, here what we're doing, if I compare, you were talking about Sunil Sunil, they have a pure technology roadmap approach, and I understand that, you know, it's the, their business case, is different. No, it's, let's say, your value, you know, in the company, we like to understand really the customer. And even you know, if I talk about what we're doing, you know, for for other applications, such as night vision, and whatever, it's the same No, of course, we don't make night vision system, because that will be too difficult. But we really like to understand very much what the user needs. And for me, it's key, because when you really understand, you know, the use case from the user, even for night vision, you know, they want to use the system in a dark night, but they want to be able to use the system day. So you need to have a display, which can work, you know, in a in a in a comprehensive way, you know, from really, really dark night to let's say, it's a moonlight or some gathered, any share the same, you know, so going to the finished product for me is, of course, it's difficult, but it's very nice, because you better understand, you know, really the use case. And as Mark was saying, You know what, talking to athletes, you know, for the past years, we have been working with beta tester with different athletes using the product, we have sought some athletes who have been using the product were early stage of the product for more than two years. So it's very nice to understand, you know, really what they need at the end. And then you can feed back what you need for the core technology. And this is completely different, you know, if, if I made the comparison to a big company that we say I want to make an eyewear for AI and we say, I want to display with HGTV Fukuro and everything. Okay, but at the end, you know, is it really what the user will need. So, here, we understand what the user needs the user, they want to see the information in an eyewear which is lightweight, which looks good, you know, because when you are a runner, or when you are cyclists to you, you know, they are, they are sensitive as well to the look and feel. And they don't care, you know, if this is, you know, a multicolor or single color, but they want to be able to see the information very quickly. And in any daylight condition, for instance, but also, you know, if you go to dawn to the, to the night, because our display, the brightness of the display will adjust, you know, is a sense also that if you go for instance, which you know, that will reduce the brightness. So, coming back to your question, it's clear that, you know, while doing the guy can we say in French. So we're going, you know, from the component to the finished product, and it's true, it's not easy, it's difficult to manage, but it brings a lot of benefits for the company. It brings a lot of benefit for the employees as well as a company and first to develop more product.