I'm Christina Lenkowski, and I'm a podcast publicist. I help traditionally underrecognized entrepreneurs go from best kept secret to go to expert by guesting on other people's podcasts. I would absolutely repeat listening to my ideal audience and what they wanted. And even if that meant a pivot in the service that I offered. So for me, when I first started out, I was more in the training, education, you know, space trying to let people know, hey, this is how you can get booked. And I just had multiple people that were just like, yeah, no, this is great. But could you just do it? Yeah, like. And that was a really big moment in my career of saying, like, you know, I did it my way. I was like, I'm gonna do this kind of in the way that I want to do it. But listening and responding to that, and then growing the agency that I have today from that.