EP 262 - Candice Ward

Ellen Yin44min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 262 feeling bored of doing the same launch over and over in your business, but not necessarily the ambition of starting and selling a new offer from scratch.

Ellen Yin

00:11

Today's case study is a test of the perfect in between solution, selling a live cohort of an existing digital course with a low lift launch, Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a pull up on her Instagram story asking her followers if they would be interested in a 12 week implementation focused VIP coaching cohort of her signature course. After receiving a positive response, she built out her new offer with minimal effort the very next day, selling only to those who had virtually raised their hand on her Instagram Stories by quietly launching only to this exclusive group through Instagram stories and DMS, Candice sold out of all spots, injecting $12,000 into her business in just six days. We've got the full scoop on this quiet launch and how you can replicate something similar to refresh your digital courses and revenue.

Ellen Yin

01:10

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host. Ellen Yin, every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:52

Hey, everyone, welcome back to the show. Today we have Candice Ward, who is a food photographer and strategy monetization coach for food bloggers and content creators, super excited to have you here Candice.

Candice Ward

02:04

Thank you so much for having me. I'm thrilled to be here.

Ellen Yin

02:07

And Candace, you know, her background is actually in sales, so I think this case study will be really interesting for anyone who not only wants to maybe test a new offer or get a cash injection in their business, but also anyone who's just more curious on like, how do you sell on a more personal level without all of the bells and whistles that sometimes come with traditional launches? So I'll give you more details on the exact case study we're covering in just a moment. But first, Candice, I want to hear your cubicle to CEO story.

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