So for those of you following along at home with the audit that's filled in, you'll see in step one, we filled out our key question. And again, this is just a really good way to kind of ground ourselves in terms of the activity that you are going to be doing here shortly. Let's jump into step number two. And we're going to start to talk about what content or individual page are we going to be looking at during our audit process. So if your guiding question already referred to a single page, so for instance, and said, you know, over the last year, did our homepage, effectively move people to XYZ location on our site, then you've already identified the page that you're going to audit. But in our case, you'll remember that we said Does the Know Your Rights group of content, do XY and Z effectively. So in that case, we need to at least decide where we're going to start auditing that group of content, we need to identify a single page within that group that we want to start with. So how do we go about the process of selecting an individual page if we've talked about a group of content? Number one, and this goes back to the stakeholder thing? I always like to go to the people that are quote, unquote, owning this content within the organization, these internal stakeholders, right? Because they're going to understand the people that they work with best, what are they trying to communicate to them? What are the situations that they're in. And so oftentimes, those content owners within your organization, are going to understand which piece of content maybe is most valuable, out of the content that they manage on the site, what's most valuable to their work, what's most valuable to their community? Secondly, you can consider analytics, oftentimes, pages that get the most visitors, it's going to be a lot easier to audit those because large numbers give us really good information, right? So when we're looking at analytics later on, we can say okay, this page had 10,000 page views, the numbers that we see, because they are very large, are representative of really what's going on. So you could use number of visits as a way to prioritize the content or the individual page that you want to audit. Thirdly, and most importantly, is was that page actually published or public For the entire timeframe that your guiding question includes. So in our case, our guiding questions said, excuse me over the last year, did this content do X, Y, and Z. So we'd want to pick a piece of content that was available or published in the last year. And then lastly, I always like to just say, it's more important to get started than to get it right. If you're kind of stuck between maybe auditing a couple of different pages, just choose one, and it's possible in the future, you'll end up auditing all of them. So this is, this is a new process for you all. So it's all about doing it repetitively. So you can build that muscle and get more comfortable with it. In our case, we ended up selecting a page that had very high traffic, it had a lot of programmatic impact, the content was really relevant to current events, and it had been published for quite a long time. And so we ended up selecting this abortion accessing California page. And we did consult with the legal team at the ACLU of Northern California. And they said that this was actually a really important page for their work. So the final step in this organizational process, we know what our question is, we know what individual page we are going to audit. And now we're going to talk about what is it that we're actually trying to assess? Which is a good question. So websites are created out of 10s, or hundreds or 1000s of different pages of content. We heard from the community here that they often have a lot of different content that they're thinking about. But if you start to go out into the world and do a little bit of research about website content strategy, you may come across this idea that there are different categories of content. And so I like to think about four different categories of content. The first is informational. These are things like blog posts, or maybe resources. And their goal is to deliver information, maybe that answers a question. Maybe it addresses a specific pain point or delivers technical knowledge, or maybe it delivers, like timely information, like a news event, or a press release, things like that. But typically, this type of content may attract new users to your site. The second type of content is what we call investigational. These are things like your about page, your staff page, maybe your work page, annual reports. Typically, these are pages that help describe your organizational values, your mission, who you are, maybe it has details about a specific program, or the impact that you're specifically having. And oftentimes, this is where users come to kind of investigate who you are, as an organization, what you do what uniquely qualifies you for the work that you're doing. This can typically be some a place for new types of individuals that are in your community. But oftentimes, you see other types of users go here as well. Thirdly, our navigation pages. These are like our homepage or our program landing page, we're helping people take the next step in their journey when they come to our website. So we don't typically want people to dwell on these pages for too long, we want to be able to really quickly deliver information to them so that they can navigate to the next step. And then lastly, our transactional pages, these are the pages like your donate page, or your events page where you're trying to get somebody to RSVP, maybe an advocacy or a petition page, the idea of these pages is we want people to complete a specific task, right? In our case, the Know Your Rights content kind of falls into that informational category. And that's important to note, because it's going to kind of guide us in terms of the things that we're assessing. The second thing we want to think about and this came up in our chat is starting to think about who is the audience that's coming to this page? Because we want to understand what their relationship is with us right now. Are they new? They've never heard of us before? Maybe they know us, but they're coming back to our site for some updated information, or are they a loyal advocate of ours? And they're coming to donate or you know, share their voice? By signing a petition or something like that? Thirdly, what are they looking to do? Are they looking for information? Do they have a specific pain point or a goal that we can help them with? Or are they really trying to complete a specific transaction? Right? So it's, it's important for us to write down what is this target audience really looking to do? Lastly, are there environmental factors, right? Are they on a specific device? Do we think? Is there a lot of noise where they are sometimes are they in a stressful situation? All of these things I think are important when we're thinking about how effective a particular piece of content might be. So again, in our case with the Know Your Rights content, the abortion access and California are probably looking at new users, they are looking for trusted medical information, which I think is pretty important, and probably some legal advice, too, to a certain degree. And it's very possible that they are in a stressful situation, because they're looking for these health resources that are clearly a hot topic within current political environments. And it may be specifically for themselves or a loved one, or somebody else that they really care about. And so it's very possible that they are in a stressful situation. So the last element of all of this is starting to look at page level goals. We know what type of content we're looking at, we know who we're talking to, given that, what are some page level goals that we're looking to accomplish on our audit. So number one, for us in the Know Your Rights content, we really want to build brand trust, right, because again, we're talking to somebody who is looking for legal and medical advice in some regards, we want to deliver rights information to a diverse group of audiences. So again, that goes back to our strategic goal.