So we talk about gift guides? Because I love that question, because it's a little bit of a Trojan horse into talking about pitching product in general. So the major difference between holiday gift guides and like any other kind of product, Roundup, and especially, especially like other holidays, like Mother's Day, Father's Day, back to school, you know, summer entertaining, which are kind of regular product roundups as well, the only difference really is lead time and the amount of exposure, right like, again, Men's Health maybe isn't doing like a father's love, they might do Father's Day, but they might not do like a back to school or like summer entertaining. But so it does narrow a little bit for the rest of the year. But the ideas are identical. So if you're figuring out how to like, package your product and talk about it in a way that's palatable to the media, and you have the right images, and you're supplying the correct information, and you have the correct contact, which you will establish by doing the research initially, like the person who writes about products during Christmas, is the same person that's worried about product during summer. So you can use this across the year. So that's kind of why we picked Holiday Gift Guide is like it's the most comprehensive, but it's it's a little sneaky. We wanted, we wanted to educate further kind of year round. So that's, that's the first way I would answer your question. And then the second thing I would also say is, if they want to do a bigger story about your company down the line, having previously worked with them, and shown that you're good at supplying images that you get back in time that you give good length that you're you have like a grown up company and a grown up business, you've established a working relationship. And so maybe they do product features on the beginning of the book. And in the middle of the book, they do like a studio tour every month, or they do you know, meet the small business owner, whatever it is. So like you have pitched them a few times, and you've worked with them. And now you can kind of like knock on their door for something bigger.