Yeah, fair enough. So again, I started as a jazz musician. So I grew up as somebody you know, in recording studios and doing things like that. So I was familiar with the concept of recording sound and thinking about getting good quality sound. So the technical aspects of it weren't a big deal for me, going back that far. But as I mentioned, it was really my my business partner and I, at the time, we're talking about, okay, we need to do some marketing, we need to get our word out there about what the work we're doing. We don't really want to just write listicles. And you know, the kind of classic marketing stuff that because it felt kind of empty, or kind of lame, as an approach. I really like digging in and asking questions. It's part of the reason I like being a consultant, it's part of the reason I like being able to work with lots of different campuses, because I get to learn every time I do. So the real idea was, well, what if we just, you know, ask people about them and get them to talk about themselves instead of talking about ourselves. So it was more marketing in the sense of, we're getting out there, and we're talking to folks, but we're not sharing our story and trying to jam something down their throat, we're really digging into their story. And the beauty of that is not only do you learn a lot, but you're also elevating somebody else to another level, because they're not likely to take the time to interview themselves, and edit it down and put it in a nice package and have a distribution of all the things so you're really doing a service to the person that you're interviewing. And so that, you know, to Julian's question, that's, that's kind of a way to think about it, you're giving to them, and therefore they're going to promote you. But you're doing it in a way that you're learning. So it's kind of a nice balance of all those things, rather than, you know, putting out advertising. It's not it's not advertising, it's marketing. And there's a difference in that sense. So the reason, you know, the way that I got going was, I found some people that I really liked, and had an interesting stories, and I thought could tell a good story. And I did a couple of those first, eventually, actually, I think the third episode I did was with a professor from the University of Hawaii system, Krista Hyzer, who is just brilliant. I mean, she's check anything out, she's doing. So hers went two hours. And so we ended up splitting into two episodes. I haven't done that, since then I've kind of tried to keep them a little bit shorter. But that was a good one to get myself started on. Then later on, I would be at the conferences and tell people that I had the podcast. And what I found was, when I told him, I was a consultant, they would run the other way, when I told him I had a podcast, they would be like, oh, tell me more. And then, you know, some of them actually would say, hey, I want to be on your podcast, I got this great story, or I know somebody you should interview and it was just a completely different conversation. And you know it, but it's genuine, it wasn't like a, you know, bait and switch kind of thing, which I really enjoyed. So as I've built, you know, you get a couple episodes out the door, and you build a little bit of awareness about it, it becomes a lot easier to get in the door with folks. One of them I did with the University of Iowa, and they, you know, she came to me and said, Hey, we want to tell the story. And she brought their facility director with him. And as a consultant who works in energy, that's usually a hard meeting to get, they came to me and not the other way around. So it's been very much an organic process. And then as I've, as I've gone, got a little bit more traction. It's been helpful to get connected to other people that are doing podcasts or getting out other folks podcasts or bringing other people into your podcast. I mean, this being an example of that. Also, getting every university that I ever interview, to promote their own story on their own thing brings people to my podcast, so it's very much a self reinforcing kind of thing, which I really like about it. So, Brian, I'll throw one question back to you just well and maybe also to Katie, I'll I'll throw it out to both of you but I'll have Brian go first. Your podcast, Brian, I, I really liked it. I, we we did an interview you were on my podcast talking about a project you did in your campus. And you told me about this thing. And I ended up like completely bingeing on it. So it's very much like a like a season on Netflix or something when you get into it. Tell me more about the process of, you know, thinking this would be a good idea. You talked about the, you know, kind of raising the game on the oral histories. I think that's that's an something I hadn't thought about before. But how did that relationship build with the people you're actually interviewing? It seems like you got to know them pretty well. Yeah.