Hey, hey, welcome to the Summit Host Hangout Podcast where you'll learn how to host a high converting virtual summit that leads to your biggest signature offer launch yet. I'm your host, Krista from Summit in a Box, and I'm excited for our episode today. I have a wonderful guest lined up for you and a topic like a bit outside our normal one, but still so related. I'm just excited to give you, like, a more holistic view of a benefit you might host a summit for so I guess if you're listening, you have at least an idea of how powerful summits are for visibility. Like with just one event, you now have 20 plus new connections in your industry. 1000s more people suddenly know who you are. We've had clients have like the biggest companies in their industry reach out to them for ongoing partnerships and collaborations after their summit, like all of those things are so powerful for a growing business and for sustaining a business. And I wanted to take the topic of visibility a little bit further today and talk with our guest about how important it is for business growth and how it's really the key to becoming the go to expert that we all want to be, and having that high level of credibility that's just so helpful when you're trying to sell things on the internet. So to introduce you to our guest, she's an international best selling author, award winning speaker, TEDx speaker, host of a number one rated podcast, and an online business owner. She's a marketing and business growth coach who works with online business owners, course creators, membership site owners and coaches to grow their online business to six and seven figures. So without further ado, let's dive in and talk with Teresa. Heath-Wareing. Welcome Teresa.
Hey, Krista, how you doing?
I'm doing great. I'm excited to chat with you. Like, for everyone listening, I don't know, we've done all kinds of collaborations over the years. Like, we go back quite a ways, and like, how was this the first time you're on here? It doesn't make any sense, but we made it.
It happens, honestly.
But we're here. So before we dive into all the visibility goodness, tell us a little bit about you and your business. Like, from your standpoint, I just gave, like, the high level overview view. But like, what do you do?
So I guess the first thing I want to say is that I've been in marketing for a long time. So I did a degree in it 20 years ago. Oh God, that literally makes sort of vomit. 20 years ago, I did a degree in Marketing, and then spent the first 10 years working in corporate and for businesses and as an employee. And then about 10 years ago, I joked that I went through, like an early midlife crisis, that basically my ex husband and I separated and divorced. I ended up a single parent to a four year old, and decided that I was just going to get another job.
I was head of marketing for an agency, and I was like, Do you know what? I just want a change. My life just turned upside down. I think a new, fresh job would be great. Ended up not being able to get a job, and I'd already handed in my notice. So it was about three or four weeks in, and I thought... someone came to me and said, Would you do social media for us? And I was like, Yeah, okay, I could do that. And I quoted them something like ridiculous now, but they said yes, and suddenly I thought, ah, hang on, like, what if I could get 5, 6, 7, 8 more people to do this? I could probably pay my salary. Anyway, it was like I had the thought, and as if my old boss was telepathic, and she told me to leave. So I had literally one week's worth of salary left, no savings, no partner, parents - they weren't rich, so there was no one to get any money from - and then I had to pay my mortgage, my car, keep my four year old in nursery, like, all of the things. So I just went out and, like, absolutely like people say, How did you do it? And I don't entirely know. I can't remember. It was almost like I was so rabbit in the headlights, like, I just need to earn money. All I probably remember from that time is, like, literally juggling everything. Like, you know, this bit of money would come in here. Okay, great. Well, that's going to cover that. And, like, that was definitely the thing for a while.
And then, like, probably about a year or two in the business was going really well. I had built up what was then coming into an agency. We'd got lots of clients, but I discovered the online world, and I discovered speaking, and I discovered being I guess I didn't know the term personal brand, but that's what was happening. And I started to think, I don't want to be doing someone's social media for them. I don't want to have to go to meetings every week and talk about someone else's marketing. I want to do my own and and I started like I came to the States and spoke there, and like some of my clients at the time were like, you're never here. We want to deal with you. You're not around. And so I went to my now husband and said to him, could I fire my clients? And he kind of little bit nervously, said, okay, so I did. And I just went all online and created a membership, did some courses, started speaking more, and the eight years. Later, here I am.
Ohmy gosh, sounds like. Sounds intense, is what it sounds like.
I think it was. I think we don't I like, I didn't think at the it must have felt it at the time. Honestly, I just all I remember is, like, I need to make money, I need to pay for the bills, I need to live. And we're just gonna do it.
Man, that is intense. And you like, very quickly, it sounds like caught on to the importance of visibility. So I'm guessing that's why it's a huge thing that you teach today and focus on. And it's so interesting to me because, like, I hear the phrase all the time, visibility doesn't pay the bills. I want to hear what you think of that. Like, why do you think that visibility is so important when everyone else is going around and be like, being like, it doesn't matter.
Yeah, I love that. So in my world where I deal with online business owners, 24/7 the thing that happens, I think a lot, is people have a business which is awesome, and they're really good at it. So let's take one of my clients, who is a pediatric nutritionist and a dietitian, and she does one to one stuff, and she's like, Okay, this is great, but I want to do the one to many thing. And, like, for years now, I've been in the online space for a long time, and it was really sold as, create a course, sell it, and you'll be rich, like, and you can work from the beach, and it'll be amazing. And you know, life will be awesome. And even though it is possible to create a successful online business and not have high visibility, it is more unlikely that that is the case. So the more I worked with online business owners, the more I worked with people who were trying to break it into the one to many world, the more I was seeing that actually visibility comes down to being known, which then gives you an audience. And the way that you're going to make an online business work is by an audience. And yes, you don't necessarily need 10s of 1000s of people, but you do need to have people know who you are and online. They need to know you more than if you were going to network and have a discovery call or have a conversation with someone before you were going to sell to them. So the visibility piece, for me is so important, because if people don't know you exist, they don't know that to buy your stuff, they don't know that you can help them. And to break the online space, and to really grow that business, you need to be visible, and leading to that helps you grow your audience.
Yeah, like we would be nowhere. I mean, that's why I hosted my first summit, actually, is because I I felt that, right? I learned that the hard way where, for me, posting a million times per day on, like, Twitter and my Facebook page, that was the thing back then I wasn't doing it for me. I was like, I can't get clients or make friends or do collaborations because no one knows who I am, you know. So, like, nothing was paying the bills. But like, like you said it's like, visibility kind of comes in like, two pieces. So first is, like, the actual visibility opportunity, where new people are seeing you and your business, and they know it's an actual option. But the second piece is, I would say, probably just as important. That's how you're leveraging that visibility to actually do something for you. Like, if a million people see your website and it's garbage that's gonna do, you know, good, right?
Yeah, 100% and I think, and you said something just a second ago, I want to touch upon. It's not just about the visibility piece. Isn't just about putting you in front of an audience or or having a million people see who you are. It is about those connections and about those collaborations and about those various things exactly the same as you know, you and I have worked together, doing various different things for a couple of years, or quite a few years now, and because of that, we've both given each other opportunities. We've both put in front each other, in front of our audiences, because we've had that collaboration. If you didn't know I existed, or you hadn't seen me somewhere, that would never have come up so like and even things like, you know, taking it to the summit. One of the things that I was so keen on doing when I ran a summit was the fact of I wanted to say, look, I can bring some audience to this. Now, I know that's not always the case, and I know that's fine, and that's a reason why you would do a summit if you're trying to grow that audience. But it was one, I can bring some audience, and it was two, I was able to collaborate with some really cool people because of my visibility and because of people knowing who I was, and that helped that whole thing like it just opened way more doors for me, and made it so much easier, because people knew who I was.
Okay, let's dive into it a little bit then. So like, how do we set ourselves up to become like an attention grabbing go to expert from these visibility opportunities?
So we need to be very strategic about it. And I think this is the bit that people maybe they misunderstand. They think that you just grow to a level, and then suddenly the opportunities come in. Like people ask you on your on their podcast, people ask you to speak on stages bigger people have connections with you. But it's not it's actually a really in the early days, it has to be strategic, because otherwise you're not getting to the point where you get those opportunities, and those opportunities absolutely will come, but in the early days, you've got to make them and you've got to find them. So you talked earlier about, you know, putting on social and when you and I started our businesses, like, we could just bombard social media, and that kind of did the job. We know, I'm trying to do a real a day, and it's nearly killing me, quite honestly, like, and I am watching the numbers every I'm like, oh my god, I got almost 1000 views. Like, it's so hard, whereas it really wasn't when we started. So you could just do that and be, get, you know, more seen and known. However, now that is just one of the many strategies for me. You obviously need the basics in place. You need to be showing up on social media. In an ideal world, you need to be creating some kind of content, and you need someone to be able to find you online. But then the rest of it is you have to be really proactive and strategic. Simple things like, right in the early days, I spent money on traveling to conferences. I physically got in front of people now it was great because I was British, and not many people 8, 10 years ago were traveling to the States for conferences in our space. So when I did step in front of Pat Flynn and talk to him, he'll remember me, because I'm British. And you know what's so funny? I was talking to a good friend of mine, Jen Lena, who's in the online space as well. And she and I were talking about, back in the day, I used to hustle, right? So the very first American conference I went to as an attendee, so I wasn't speaking, it was like, Okay, I'm gonna fund me going to Minneapolis from the UK, staying there to, like, actually try and get in front of these people. I created these little gift bags of full of British things like and I think about it now, and I just think it's so funny, but it was so good, because I basically got this little bag and it had, like, marmalade in it and short rib biscuit and tea and, like, the most British things you could think of. And I went in and I had enough for every speaker. And there was a postcard in it with my face on it saying what I did. And every speaker, I went up to them and I gave them this little like gift bag and stuff, right? And I look back now and part of me kind of cringes of like, Oh, my God, you are so funny. But Pat Flynn was my first ever guest on my podcast, and he was one of the people I gave that to. So like that was kind of real scrappy, strategic. It wasn't really strategic as such. It was more scrappy. But when it comes to being the go to person and being picked to go on podcast and being picked to speak, you need to be putting yourself out there, and you need a plan to do that. You need to make it a numbers game. You need to decide I am going to this is where I shine. I can either do guest blogs. I can speak on stages. I can speak at summits. I can go and be a guest on people's podcast. I can go live with them however you best present yourself, if you are a terrible speaker, do not force yourself to go and speak somewhere that is going to do you no favors. So whatever your thing is, who can I go and reach out to and try and make those connections? And in the early days, those connections are going to be hard, and you're not going to be able to make them easily, and you're going to have to keep trying, and you're going to get lots of no's, but there are definitely steps that you can take in order to do that. Do you want me to go through those steps? Yeah, I was just just, I was talking a lot, and I just thought you had a question. Okay, that's fine. Take notes. So the very first thing I would have you do is I'd have you decide how do you want to show up. So is it podcast interviews? Is it speaking? Is it summits? Is it online speaking in people's groups? Is it guest blogging? Now, I do not like writing. Guest Blogging would be a nightmare for me. I like speaking. So anything that puts me in front of people, great. I don't like pre recording. I really love doing stuff live. So again, I wouldn't necessarily like put myself forward to do pre recorded stuff.
First of all, you decide, where's my where's my thing. Where am I going to be comfortable doing it? Even if you're nervous because you haven't done much of it, that's fine. But what do I think I could be good at? Then you come up with, and I always suggest everyone that works me to come up with three areas in their business that they could talk really comfortably about. Let's take my pediatric dietitian. She talks about something called Food chaining. Now I have no idea what that is. I'm not a pediatrician, but that if I said to her, What's food chaining, she could tell me so easily what food chaining is. Great. That's one of your things. She talks a lot about fussy eaters. Okay, great. What would you say about fussy eaters? So come up with kind of three areas that if someone just wanted to talk to you about it, you could confidently talk about it, because that's the thing you do. Then for each of those three areas, I talk about putting together a title because not everyone will want you to give them a title, but if you've got a really strong I call it a sexy title. And by sexy, I just mean it attracts people and they want to hear it. Put together a title for each of those areas and then give me a blurb about what is it that the audience are going to get from that discussion, whether it's you standing on stage, whether it's a blog, whether it's you being interviewed, if you want to do interviews, write some suggested questions. Make the podcaster's life as easy as possible. So you are basically putting together like a little kit for yourself. Now, even if you pitch yourself and they don't need all that information, you already feel much more confident. Because, you know, actually, this is, you know, you've kind of planned it out. You know what you're going to talk about, you know what it looks like. So you feel confident to show up and do it.
The next thing I get them to do is a bio. Now, when they look at someone else's bio and they think, Well, I haven't got that. You know, you read mine at the beginning of this. You know, I'm not a TEDx speaker. I haven't done a book. I haven't done these things. My podcast isn't number one rated. Yeah, no, that's fine. Neither was none of my stuff. We all start somewhere. So write it truthfully as it stands, but then constantly tweak it, evolve it, and also there are ways that you can write it. There was a marketing agency I used to work with years and years ago, and their tagline was a truth well told. And it's a case of it has to be the truth, but there are definitely ways you can tell it. So one of my clients that works with me has a podcast, and her podcast has been listened to by people not based in the UK. So we talk about her being the host of a popular global podcast, that sounds awesome, like how that sounds, and it's not a lie, it's the truth. Now we've just made the truth sound really, really good, like my dietitian client, she we will say that she is a sought after speaker, because actually now she is, you know, she is getting picked up, left, right and center for things. So you may need to make your bio sound as good as possible, because the idea is, whoever you pitch to, and I don't know about you, Krista, but I get a ton of applications for the podcast, like we have to filter through these things really quickly. So it needs to either grab my attention, it needs to make me go, Okay, this is interesting. If you have been featured on other good podcasts, I want to see that. I want to see like, if you someone pitched me the other week and said they'd been on Jasmine stars, immediately I was like, Oh, hang on, who are you?
Let me have a look. Now, interestingly enough, this person was actually like, it was like, a testimonial, almost. So I was like, Oh, that was a good stretch, but it made me look, like it made me and that's what you need to just get over that first hurdle. So once you've kind of got your kit almost, or your tool kit, of like, okay, I know what I can talk about. I put together a bio that makes me sound as good as I can sound at this point. Every time you do something, let's add it to it. Add it to it, so the bio is constantly evolving. Then go out and start asking, now, I know this, like, oh, how easy is this? I know it's not easy, but you have to, and I would suggest that you start small, because, one, you're not probably going to get on the big stages. And I know that's what people want. I know they want on the big stages. They want on the big podcast. They want, like, the 10s of 1000s of people in front of them, if you've never done this before, the likelihood of them getting you on is really low, and the likelihood that if you did get on that you might mess it up, might be quite high. You want to practice and hone your skills. So when I first started speaking, I there's something in the UK called biz mums, which basically is mums who have young children in business, and they meet in like play barns, soft play places. And I hated those places, even when I had a child old enough to go into them. But I would sit in there with my laptop and my three mums that had come to the meeting, and I would teach them stuff. So I started really small, like I started at every like, anyone could have asked me to speak anywhere, and I'd have gone, yeah, fine. And to this point, I still do a lot of the time, but, you know, with reason now, but like, do all those things and then start building it up. The more and the more you do it, the more people will go, oh, okay, they do it, and the more likely it is that they will then ask you to go on things. And that will be more reactive than you having to be proactive.
Ah. Yeah, I love that advice and, like, almost the permission to start smaller on things you're more comfortable with, because, oh yeah, I'm thinking back to, like, my first time being interviewed on podcasts or things like that. Man, I like, you don't even get to practice talking about your thing outside of these opportunities like you, you have to talk about it so differently. When you're being interviewed and asked these questions, you have to be ready to respond and have the good answers. And if you you know, heard podcast episodes I did now versus in 2016 it would be hilarious. So I love that freedom to like, get the reps in, get comfortable with it, and it's okay to be intimidated and stuff at first.
Absolutely. And the one thing I would say about the podcast in particular is because I get people get really nervous about getting on podcasts, it is the host's job. As a podcast host, it is my job to make sure that's a good interview. So for me and the same I'm sure with you, like if the interview is going awry, or if they have lost their way, or like it's my job to bring them back and make sure we're getting where we want to get. So actually, for me, the podcast interview feels like, although for some people, it's really intimidating, it actually is probably one of the easier things to start with.
Yeah, I always have a pad of paper out so that if you know myself or the guest trips over words, I just write down what timestamp it is. Tell my editor here, here, like, we can make it sound great, even if it was a train wreck, you know, like...
Absolutely.
Oh, I love it. Are there, like, any visibility strategies that you're like, these are some of the most powerful that really stand out to you.
The connection one for me is the most powerful. So I talk about the fact of the first two interviews, and this is obviously a little bit different, because this is people coming on my podcast, but the strategy works the same either way. The first two interviews I ever had on the podcast were Pat Flynn and Amy Porterfield, which, for my industry, are ridiculous, like they are like, you know, it's like, starting from the top, and then where do you go? And people often say, Well, how did you get them? And I worked really hard to get those two first. And actually what I did was I flew five and a half 1000 miles and I took them for a coffee, which is really extreme, okay, like, I am not suggesting that everyone does that, but again, it was that kind of scrappy hustling, and I literally sent a video DM to Pat Flynn. He had been at a conference, which I'd been at. So again, I'd already gone in front of him a few times, and he'd been at a conference, and someone asked him the question of, how do you get big names on the podcast? And he said, I would get to know them and build a relationship with them, and then later on, ask, so do it as a relationship with like, no expectation first. But don't do it around an event. Don't ask him for a coffee around an event, because they're going to be very busy. So I came home from the States, and I thought, I'm going to ask him to meet him for a coffee. So I sent a video saying, you said, so I like used his own words against him. You said, take someone for a coffee to make a connection, I would love to take you for a coffee, Pat, will you meet me? I'm gonna fly five and a half thousand miles. And he kind of couldn't say no. And then I did the same with Amy and at the same trip. And then I actually wanted to meet Jasmine Starr as well, and I said to Jasmine, Amy's meeting me. So I dropped Amy's name into that conversation. Jasmine wasn't even around, unfortunately, so I couldn't meet her, but I met Pat and Amy, and my idea was I would go and have coffee with them. I would keep that connection. If it went well, I would come back to the UK, and then I would approach them to see if they'll come on the podcast. The truth was, I didn't even need to do that. I got there, I had a conversation with them. They were so lovely, and both of them, I met them separately, but almost verbatim, asked me, I was talking about I was doing a podcast. I'd already done a load of solos. And they said, Are you going to interview? And I said, I am, but I'm really nervous about reaching out, and both of them said, If I'm on your list, I'll do it. So I hadn't even asked them, and I was like, You are the top of my list. But then what I was able to do, and granted, I literally went for the big stuff, but I had done like 20 odd episodes on my own, so by this point, I was pretty confident at the whole podcast thing. So it's not like I jumped two feet in straight away. But then what I was able to do was take my connection, my one huge connection that I'd worked really hard to get, and then look at where she was connected. So I looked at Amy, and went, right, who is in Amy's world? Okay? Jasmine. Jasmine, Amy's been on the podcast. Will you come on? Yes, of course. James Wedmore at the time. James, will you come on? Yes, of course. Like I literally went round her connections. So that's the way I would suggest you do it from a like. So let's say you know me and you want to get on your podcast, for instance, Krista. Then you come to me and you say, Would you do me an introduction to Krista? Like you have those conversations and keep those connections. And I think people think that they like said they want the big stuff and they want to go straight away to the big stuff. I just want to tell you a quick story that I I do proactive stuff every so often, like when I get busy, I drop the proactive stuff, but when I kind of have time, we proactively, or I reach out to podcasts and say, Would you like me as a guest, or could I be a guest? And I reached out to this one woman didn't know her. Saw that she had a podcast that was aimed at women. She just had a baby. She was starting her own business, and it was called Self Start. Her her name's Megan. And I reached out to and said, Megan, my name is Teresa. This is what I do. These are my connections, and even, even that saying I've interviewed these people on my podcast, like, again, that elevates me. Would I... Could I be a guest on your podcast? And she said, absolutely yes, which is lovely, because on average, you don't get straight yes. It's like, you get a lot of people just ignoring you. So be ready for that. So she came back and said yes, and she had a brand new podcast, so like hardly any download numbers, and I went on. I made a connection with her. We stayed in touch. She came on as a one to one client of mine, after watching me for a long time, and then she recommended me to someone else who is also now a one to one client from one podcast outreach and a teeny tiny brand new podcast. So if I had sat there and gone, I only got podcasts that are like, X big, I wouldn't have even had that conversation. But I have made you know my one to one work now is, well, it's just about to go up to 10,000 from one to one, but 8000 like for one to one work, just from reaching out to one person's podcast and times two, because I've had two clients at the back of it, like you just don't know. So one, don't be swayed necessarily by Okay, they're tiny. They're small. They haven't got a humongous audience. Like, I've still gone into people's memberships and spoke to like 510, people. Like that does not bother me in the slightest. So don't think about it from that. And the other thing, which is the mindset thing, is the you are going to get people just straight up like you or say No, and it's a numbers game. Set yourself a target of I am going to reach out to, and I'm going to keep using podcasts as an example. I'm going to reach out to five podcasts a week. And when you reach out to those five, whether they say yes or no or nothing, you give yourself a high five, and you go, I'm amazing. Well done. Next week, another five. Next week, another five. It's just a numbers game. You've just got to have that thick skin and that tenacity to just keep going.
I have my team pitching me for podcast right now, and I just checked the table the other day. It's like, oh, wow, they pitched me for three and no one's answering. Like, I feel like I should get some responses. Like, not that I'm a huge deal. But people tend to know, you know, like, just don't feel bad when you get ignored. I'm like, personally I ignore a lot of people do because it's just like, the cold pitches are hard. They're just easy to ignore it. Not guilty about it.
Yeah, yeah. And if they've not done their homework either, like, do your homework. Don't pitch to go on something that you are not a good fit for. And they are not going to think you're a good fit. You've got to add value to the place that you're pitching to. So I get people all the time going, Hey, this guy from somewhere is teaching Amazon. It's like, if you even listened to what I talk about, because this is not a good fit, and then you're more likely to get someone going. I'm not even replying.
Yeah, and I will pay attention when I can tell they did their homework. Like, yesterday I had one. I didn't even open the email. I could see the first line was, like, I'm not even gonna waste your time with the fake personalization. I was like, if you can't even fake it, like I'm not even gonna open your email, give it some effort, people!
At least pretend.
One more question I want to ask you is, like we do these visibility opportunities we're getting in front of new audiences. What do you think are some of the most important things we have going on our end to keep these people in our world, whether it's the experts we're collaborating with, or the audience, whatever one you feel like you want to talk about.
So the audience point of view, the the key bit that we didn't, that hadn't got to on the on the kind of process, is you need a lead magnet, okay? And I know this seems so simple, but you'll be amazed the conversations I have on a very regular daily basis, of their pitching a conversation, or they're pitching a title of this, and they have no lead magnet off the back of it. So every conversation that I do, every talk I do anything, whether I'm allowed to share it or not, or whether I do share it or not, I always have something that I can share. So let's say one of the talks I do, or I've done recently, is on self sabotage. And I will go and do an actual talk in person at an event around self sabotage, and I will say to them at the end of the my talk, I have created a workbook for you now. The whole point of the self sabotage talk is that it takes a lot of work to go away and work through the steps that I've talked about. It's not like, you know, as a simple instruction of, you know, do this one thing and suddenly you're fixed. It's like you have to keep coming back to it.
So I created a workbook that they could keep coming back to, and also they got access to a video of me taking them through that process. So if you've just sat and listened to me talk either on a podcast or on a stage about self sabotage, and you think that's really interesting, actually? Yeah, I might try some of those exercises, and then at the end of it, I go, and by the way, here's a workbook and here's a video that talks you through it so you can do it in your own time, because that's when you need to do that kind of work. Then why wouldn't you want to download it like and then obviously comes the whole nurturing them and loving them and having them on your list. But whatever you go and speak to the world about, whatever you go and add value about you in an ideal world, have something for them, and if you can do some of the work for them. So for instance, I have a lead magnet about visibility, because I talk about visibility all time. And at the moment, it is a five day like email challenge thing. I'm saying that at the moment because I want to change it. But anyway, that's what it is as we speak currently. And part of it is one of the emails I send. I give you the example of one of the best pictures I've had, and that person came on the podcast and has since, we have done loads of things together because his pitch was so good, and I literally template out his pitch. So I am not only saying, Hey, you could have like, the recap of what we talked about, but I have done some of the work for you, and that is gold, like, because if you're listening to this, then hopefully you'd be like, Oh, my God, I really want that. Like, that's the idea that you make that lead magnet. And this is so key, really good. Like, this isn't a Oh, if you like this conversation, just get on my list and I can sell to you. This is okay. If you liked what I'm talking about, I have either gone deeper, done some of the work for you, made it better, put it in a nice format for you, whatever it is, but I have done something that you can now take away with you, and do this in your own time, or go through it a bit slower, or whatever it is. So that lead magnet bit is so, very important. And then I think, from a connection point of view, and actually generally, with getting visible and reaching out, it has to be win win. There has to be something in it for both, like you're not going to have me on here speaking to your audience if you didn't think that I could provide value and in the same way as I'm not going to have someone on my podcast for the same thing, or, like, I wouldn't get chosen to speak at an event if they didn't think I could do a good job. So we need to make sure that we are providing some value. And it is a win win for both, because if I had it before, someone pitched me once they sent me an email, and they'd obviously tried hard in the email, and they basically said, you know, I hate it when they say I'm such a fan. And they evidently have never listened like don't lie. So they'd sent me a thing saying, Would I be open to a podcast swap? And back in 2023 I didn't do any interviews. I just decided to do solos for a whole year. And just because we got to a point where we had so many applications, it was getting ridiculous. So I went back to this person and said, Thank you so much. I think, I think it was my team, either me or one of my team. We went back to said, Thank you so much. Really appreciate it. I'm really sorry I'm not doing any interviews at the moment. However, if you're still looking for a guest, I would love to come on and talk about it. Anyway. A few months later, I go to an event where I'm speaking in person, and this person was there, and I remember looking at this, the person thinking, God, I know you. How do I know you? During the time at the event, it came to me, and I was like, Oh, it was this person. She never got back to me, by the way, and I spoke to her before she did her session on stage, and I said, Oh, you emailed me. She was like, did I? And I said, Yeah, asking for a podcast swap, but I wasn't interviewing at the time, and I probably still wasn't at that point. And she's, oh, it probably, probably was my assistant. It probably wasn't me. And I was like, well, first off, that's absolutely rubbish. Like, why would you say that? But then she got on stage, and her whole strategy was use people's audiences. And I was like, That is horrible. That feels awful. Like, if I get any wind that someone is just, basically, I want to use your audience, the audience that you and I have worked really flipping hard to fill. Like, you know, we've sweated and, like, worked so hard to build an audience. If I thought for one second. Someone just wanted to come sweep up my audience to be gone. I wouldn't let them in front of them. And that's like, if you're coming from that angle, then that's probably not the best angle to come from, and you're probably not gonna have much success.
Yeah. I mean, same goes for summits too. Let's just not, let's stop the list grab, transactional. It's just not the way to do it. That's not how you're going to build a long term, sustainable, successful business. And I know we could rant about this forever, but we've got three minutes left, so we're going to bring it in for a landing. Oh my gosh, I wish I didn't have a call, because that was so good. Everyone, just take notes. Just note that. Teresa, thank you so much for all this. This was wonderful, and you touched on so many different areas in so much depth, and I'm so grateful. Where can people go to learn more about you? What your... what your what your offers are. Tell us about your lead magnet. Let's hear it.
So, as if so very meta, like lead magnet that goes along with what I've just talked about is a five day visibility challenge, where I take you through these steps. So if you go to TeresaHeathWareing.com/visible, then you can find it there. I hang out most on Instagram and LinkedIn, so please come and say hi. I would love to have a chat with you.
Wonderful. Thank you so much Teresa, and thank you so much everyone for tuning in. For shout outs and resources mentioned, head to the link in the episode description. Wherever you're listening, we'll have links to Teresa, social media, her freebie, all that good stuff in there. For now, go out and take action to plan, strategize and launch your high converting virtual Summit.
