Seriously, you're so good at and think back to like, you know, it's funny to think of your goals when you first start out in business. And it's like, I want to make this much money. I you know, okay, now I need to make this much money. And then, like, for me, I got to a point where it's like, okay, I'm making the money, but this sucks. Like, this is the worst. And you fix that. But no, it's to the point where whenever something new comes up, I'm like, Oh, this doesn't feel good. I go running to Caitlyn. And that's, that's where the idea for this episode came from. And I want to kind of set the stage by sharing a little of that story. So a couple months ago, as of recording this, I hosted a three day workshop. I felt so wonderful about the content. I poured everything I had into that. I went back and looked after what I'm about to tell you about what happened. It's a 48 page content out line like very detailed content, I did not hold anything back. And throughout the topic, it made sense for me to mention our accelerator program here and there. And again, I went back and counted on the day one outline, I mentioned it two times in passing, I literally like said the name of the program when I was given an example of something. And that's it another two times in passing on day two. And then because of all of the questions that were coming up around it, I did end up making a full offer for it. On day three, so many people were asking about it asking for details on the exact strategies we covered during our q&a. Like, it just made sense. And it felt so alarmed that I didn't think anything of it. And I am really sensitive to that stuff. We actually hosted another workshop style thing last year. And I had planned to make an offer, it did not feel good to me on the final day, and I didn't end up making it. So like, it's not like I just pitch, any chance I get it's like if it doesn't feel good, I'm not going to do it, it felt so good. I thought nothing of it was like that pitch serve people so well. But then the feedback forms came in. And you know, most of them are wonderful, but you don't focus on the wonderful ones, you focus on the crappy ones. And I had two responses that really threw me for a loop. And one was basically along the lines of Why are you such a broad marketer. Your programs are so great. Why do you do that, and then another person literally going through reasons why I shouldn't have been allowed to do that. And pointing out where I am. And I'm not allowed to sell in my business and just like nitpicking everything and tearing it apart, and man, it threw me off, I felt I was feeling so good at that point. And I was just crushed by those things. Because someone might call me eyebrow marketers like my worst fear, like, I sell confidently, but I don't want it to feel gross, you know. And so I brought that to Kaitlyn. And she she coached me through it wonderfully. And the next time I deliver that workshop, I will do what I did before. And I will feel just as confident about it as I did before. But it opened my eyes to just how much people in this audience specifically need to look at selling differently. And that's why we're here today. So Caitlin, I'm curious, like with you thinking back on that story, what are some of your initial thoughts around it? And that can be like, in any direction you want to take it?