Encore: Transform Your Storytelling and Workflows: The Comprehensive Guide to Canva for Newsroom Teams

6:00PM Aug 24, 2023

Speakers:

Keywords:

canva

flourish

newsrooms

journalists

brand

templates

create

stories

content

editor

product

find

design

data

sbs

chart

language

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whiteboards

australia

Going to mind

Here with a new Samsung so I always ask the most

school food

A good

day is in it for us claim credit

in Java this school food

first aid kit

Hello everyone Good day and welcome. My name is Jonathan here from Canva lovely to be here in the post lunch day to session. So everyone's a bit yes energized by this before we get going I welcome to transform your storytelling with workflows I am not tweeting or axing on my mobile I am using the Canva shared remote functionality. As I flick through if I do, I might die I might need you to help me out a little bit. First, good afternoon or good morning. This is a faster speed er, even more exciting edition of yesterday's presentation. If you've got a question there'll be opportunity throughout for questions. There are some mics here. I feel like someone's feeding back I'm not sure maybe not. We're here for the rest of the week. So please chat were around and if you haven't already, and even if you have and you want to grab another and another please come to our creative juices bar to grab a juice and have a chat at the stand and do a deeper dive on anything we talked about today. Before we go any further I just want to acknowledge the traditional owners of the land on which we are gathered. It is a custom that we have in Australia and at Canva want to pay my respects to their elders past and present and pay my respects to First Nations people everywhere. In this next session. There's myself Diana, Luisa from flourish and some very special guests to give you a deep dive into Canva and flourish. We're gonna go through a ton of stuff together because we're all visual journalists, we are in an age and stage where the visual is everything in the work we do and the Canva flourish combination has proven to be really powerful for journalism newsrooms everywhere. Because we all know that the challenge is to create, manage and deliver stories with speed, ease and brand consistency. And that's what we're really focused on. We do that work through something of a journalistic lens. My background is as a journalist for more than 20 years across broadcast. And that's really informed the approach that I've taken here and that our whole team is taking, which is how do we lean into that visual journalistic enterprise? Okay, so it's been quite a year since we were last here at oma in LA, for Canva. In particular, we've had more than 32 million downloads of our newsroom templates, these are our publicly facing templates. This doesn't even include those that are being used by publishers themselves. If you go to our editor, you'll find a full array of templates. So that gives you a sense of the sort of usage that we're seeing in Canva. Now, today, we're going to level up. Quick show of hands, who's familiar with Canva, who uses Canva fairly regularly fantastic, correct answer. Great, even. Right. So really, the idea today is to give you a deeper dive around the product, our partners into presentations, data visualization, and so much more. What we find is that folks use the product really well for the little generally, niche or area, whether it's social, whether it's presentations, and they know that there is but don't know quite how to use them more broadly. And this really informs this kind of newsroom to Boardroom. trend, that we're seeing journalists who have the keys to a broader digital transformation shift across their organization. So there's actually a real authority that we're seeing in newsrooms to take the power of Canva more broadly across their organizations, but also to be using Canva for a bunch of different applications, including internal reporting and storytelling so you can get more resources to do the thing that you love to do, which is storytelling. So with that in mind, our first introduction, if you like, we're going to do just a really quick reset, not really quick, but we're going to give a little bit of a level set of the product and what we're about with my colleague, Dana, who has been building with me and the team, this work over the last couple of years and many of you will know already as the person who is super helpful at actually providing the support, getting you set up getting your skills up, etc. Diana.

Hi, thanks, everyone look lovely to be here again, and to see you all and it's super encouraging to see that many hands up. So you're very familiar with the product really quickly. I come from a background is strategic communications. And I've always been focused on empowering businesses, brands, journalists, to tell stories with impact. And that's why it's really lovely transition working here at Canva. Because at its core Canva is about empowering the world to design and for those of you who may not know our inception story, here's a quick debrief. So our mission from the very start has been empowering the world to design, empowering everyone to design anything with every ingredient with every language and on every device. There is more than 200 designs being created in Canva, every single second so you can imagine what that number might look like at the conclusion of this event. And we cater to over 100 languages. We're in 190 countries, and you could say also device agnostic. And therefore you could say that we're probably one of the most accessible content creation tools in the world. And the last 18 months has been a real rocket ship for us here at Canva. So much so tomorrow is our I feel like drumroll please. It's our 10th birthday. So it's it's pretty exciting stuff. So yeah, take a bow. That's pretty good. But I think you need to go back to 2012 to really understand why Campbell was founded and the overarching problem we were trying to solve. Design, as you all know, used to be complicated and hard. Whether that was finding fonts, photography, B roll, finding the right way to collaborate, use those tools to collaborate with a team, finding a tool in which to distribute that content to publish that content. The process was hard. The learning curve was quite steep. It involved too many tools, which meant that not everyone had the knowledge to utilize said tools and more importantly, it was costly. Now the entire design ecosystem has been integrated into one place. And the world's leading media organizations are powered by Canva. You can take some photos without my permission this cheeky. And the fact of the matter is that Canva has everything you and your team needs to design and create visual content. And we'll dive into this later on. But before we do, I wanted to give you a quick update on some of our latest product developments and highlight the role AI is playing in the future of our product offering. So we see AI as a collaborative tool and your creative partner to give you something more and something that allows you not to start with a blank slate Oh my computer is dying sorry. So in March this year, we have a an event called Canva. Create and we launched a whole bunch of new AI powered tools. And these tools can trim time off your projects and just sprinkle that little bit of magic that you need to enhance that. That pizzazz, that little bit of extra that you need for your designs. So first up we have magic eraser. So we all know that the pain when someone photo bombs, or maybe there's an unwanted object in your images, and now you can create, erase them with ease with our magic eraser but we're also finding a lot of media outlets are using this feature to make extra space for content and text on their pre existing images. We also have magic edit. So magic edit lets you easily add or replace something in an image. Now this is an emerging space for all of us. And the upload. The applications are evolving. We've got a news partner in Australia. That's creating really interesting YouTube thumbnails and podcasts aren't using this very feature. We've got a Draw tool. So if you're like me and you like to sketch things out to help formulate your ideas, then this feature is a real game changer. It enables you to do freehand drawing underlines annotations, you name it. So you can also sketch like a simple shape. Say it's a circle, but it might be it looks quite hand drawn. The product will automate magically make it look like a beautiful perfect circle same with diamonds have any sort of shape that you want. So you can also turn your thoughts and float like your thoughts into flowcharts mind maps and many more. I think it was cat like cats gonna be whenever whenever guest speakers soon, but you and your team use it to do like Design Thinking exercises and storyboarding mapping sequences so it's a very effective feature. So another one is captivating videos. Music is one of the most important ingredients to get right. So not only is it about a great track to support your content, but to use it as dynamically as possible. So that's where BT sync comes in. So BT Sync will automatically match your video footage to your audio or your soundtrack and there's no more manual editing required. So if you've got a song in mind, you can literally drag and drop that into the editor, or you can use what might be already available to you in the library. And fun fact we've just signed a deal with Warner Music. So come September October, you'll have access to music from the artists so think the likes of Ed Sheeran, Cher Kylie Minogue, they'll all be available. And finally, we've got the Canberra assistant. So I think this is personally one of the most underrated features that we've got. If you're time poor, and you just want to find something really, really quickly. This feature just aggregates all of that for you. So you don't need to browse through the editor for what you think he might be looking for. You can quickly do it on the right hand side here, and it will give you things like eye catching elements. It will provide quick access to features. It will give you design recommendations. It'll give you a shortcut to the AI power tools. It's all right there. So it saves you from having to do your own exploration. I think that's about it.

Ah, thanks, dad. That's fantastic. A little bit of confetti just to celebrate

confetti, please hold right.

Okay, so um, one thing that is just super satisfying, rewarding and exciting for us. We lost the screen. So excited we blacked out is the ecosystem of partners that we have in Canva with Canva news partners who are doing really cool things. SBS is one of the broadcast partners in Australia and have been a real leader in this space and adopting Canvas since about 2020 and have been incredibly innovative both across multiple brands but also around the way they use the product using templates to actually storytel So it's my great pleasure to welcome to stage Kat Boyce who's the social lead for SBS Do you have enough? Welcome Hi Ken, welcome.

Thank you, Jonathan.

Tell us about SBS What are you guys on about

okay, SBS. SBS stands for the special Broadcasting Service so we are Australia's some would call it the multicultural broadcaster, the multi lingual broadcaster. We started out in 1975 as a three month experiment. So the idea was that there was a new government initiative rolling out which was our national healthcare scheme. And the government realized that there were a lot of communities in Australia, of new migrants or non English speaking migrants and they needed to get the information to those communities. So they started this experiment to launch pre recorded messages in seven and then eight languages. And I guess the experiment was a hit because now we are still almost 50 years on broadcasting in more than 60 languages

and across TV, radio and obviously a really big digital presence as well. Right?

That's right. So SBS is the broadcaster that that channel we have an on demand presence. We have a television channel that's the home of Eurovision in Australia. We have also been the home of the World Cup in Australia. And then we also have three news bulletins on television. So we have one in Arabic, one in Mandarin and one in English. And then I work for the digital newsroom, which is why I'm at RNA. So SBS news is our digital arm. And we have presence on social. Then we also still of course have our audio and language content, which is a lot of it is podcasting, social media online, all of that as well.

Unreal. And let's take a look at some of the content you're creating. in Canva give talk about this as as an example.

Great Okay, so these are from our audio and language content team. They are big fans of Canva I was so pleased please tell everyone that we love Canva and the reason why they love it is because they're trying to distribute content across so many languages. And not everyone has like a design team behind them. So what they do is they create something like this, which is a video template and then they share it around to the other language channels who are then able to swap out the text so they can take out the English text and put the language in to the little text box and then yeah, share it.

And also, the thing that I think's cool is also the way you're using Canva for promotional thumbnails, YouTube, that sort of stuff. Talk to us about this example.

That's right. So we love this example so Shivay who is on the think he's on your your left there is a comedian and he came to SBS news as one of our digital video producers. So the idea behind this was that he wanted to make like a comedy news show and really showcase the Australian comedians who are from a diverse linguistically and cultural background across Australia. And so he had started inviting these guests on to talk about the news and kind of find the funny side of it. It was a project that we didn't have a lot of resources for. So we actually created this series title in Canva. So the animation was already there, and all he has to do is kind of swap out the guests photo each time. So it's really quick to make,

which is great. was the guest King Charles.

Yes. No, that was fake.

Now, as I said at the beginning, you guys have been really innovative in formats as well and the way you've played with Canva to develop new ways of storytelling, especially on social and I love this strip example which you know, when I first saw it, I'm like, where is that gonna live? Like what property is that on? Talk to us how this works.

Yeah, I love these. So this is, you know, our design team are amazing. And they help us with Canva a lot. But part of what we love to do is just experiment with, like what's possible in the product. And so this the idea behind this was that it could be an Instagram swipe that's more continuous. So there are ways that we can kind of put images that sit between so you can see that it kind of goes into squares. Yeah. And the idea for this is that you can cut it up and put it on Instagram as a carousel and find ways to kind of make that story continuous.

And it's not just lots of different storytelling types or content types. It's it's this really big library of brands that you're managing as well. And I think that's familiar for a lot of folks in the room, you know, whether it's multiple mastheads or you know, a food vertical channel, the and this gives you a sense of you Canva environment, right?

That's right. I mean, I mentioned our design team because they're like my heroes. But part of the reason is because you know they are a small team as well. We're a public broadcaster, so we don't have like a lot of cash. So what they've been able to do is actually give us the assets in a really accessible place. So they've set up this for us this kind of brand hub that Canva calls it and it means that across all of our brands, whoever's producing the content, so whether it's a journalist or a video producer or a social producer, they have the correct assets. So we're trying to build trust and integrity as all of you I'm sure are we that audience. And part of that, especially in this age of social media with Eric vacation is not guaranteed. You need that to be really clear that it's your content, and hard to lift as well. So that's where we use the brand hub. Yeah, it's just a really useful tool and it avoids a lot of unnecessary emails of where's that in the SharePoint. It's all right here.

I'm just interested. Is this something that's familiar to folks in the room like is everyone lots of nods using the brand hard managing and also just to understand a folks aware it like you were the brand controls the fact that you can turn on and off those kind of restrictions for the wider team around brand controls or element controls that you can lock down different elements, is that something that's familiar to folks because if it's not, she would come and see us at the at the juice stand at creative juices and have a little demo because, you know, when you look at those elements, whether it's your whether it's the copy or whether it's putting the logo I think SBS has your logo in the top left hand corner.

That's right, and he's locked there. So it's very specific. It's gonna be in the right spot,

right and no journal can change that right unless you're you have an administrator setting, but any journal can change the copy, but they can't move that spot, right.

Yeah, that's right. And also they can't choose a different font, or a different color palette. The color palette is locked to this specific brand. The font is locked. Some of them have the size of the font locked as well which is important for accessibility. So we really want to make sure that our minimum font size is maintained, might seem silly to some, but it's so that it's really easy to read on mobile is important.

So if any of that is a mystery to you, or your glazier was like what is that? Come and like it within three minutes, we can show you that? And it's it's just a really, dare I say a valuable unlock to getting more of that consistency piece. Because that's really what's driving. That's part of that trust relationship, right that brand consistency in the kind of crowded visual economy.

That's right. And the thing is that it also gives a bit of license to our team to be creative because they can't break it. You know what I mean? They can't accidentally use the wrong logo, they can't accidentally use the wrong font and then have to have it removed or taken down because social media is a no edit environment, especially with these assets. So yeah, it does give them kind of a bit of space to play as well.

So it'll stay SBS it won't suddenly become CBS. Okay, fantastic. So with that, they might throw it back to you for a hot tip or hot product tip if we could.

I'll take it. Alrighty, so on the theme of brands, here we go. So we have our brand kits. And since March actually we've evolved these brand kits to offer more than just your logo, your color palette and your fonts. You can now include things like brand approved images, icons and graphics as well. You can also add brand guidelines on how and where to use your brand elements. So these are also now found in the editor. So if you've got a decentralized workforce and you are quite specific with how certain elements like images, photos icons need to be applied, you can stipulate this in the editor as well. We've also got mass changes with one click so if you've gone through a rebrand or maybe you've had a very slight brand evolution to apply all of those changes across all of your collateral pieces can be really incredibly time consuming and finicky. So now what you can do is you can quite literally replace all of those logos and brand imagery across all of your existing designs in Canva with one simple click and your brand assets are now available to you right where you need them. So when you jump in into the editor and start designing, you will find these on the left hand side you will find your brand guidelines you will find your logos you will find everything in your brand kit on the left hand side. You no longer need to jump between the homepage find the right thing move it across to design, it's all right there at your fingertips. And we've also made some user experience changes to the product as well. And these have actually been requested by the community. So we do listen to all of your feedback and we try to evolve the product so that it is the most fit for purpose tool that you've got. So things like pin two folders. You can now favorite your folders straight on the homepage. Same with your brand templates. They are also now available on the homepage. And if you are a member of multiple teams, so say your outlet might have a team for different workspaces or maybe you are a freelancer and you work across multiple different outlets, you can actually share designs between teams which is a really useful tool to have. And finally, as part of one of our AI developments, we now have I mentioned earlier that Canva caters to 100 languages, including five right to left languages. And excitingly, we have a new feature called translate. So that's where it will automatically translate all of the content on your designs into whatever language you want. And at the moment we offer 134 different languages and it's literally at the click of a button. That's it my friend,

right and you can use a magic shortcut if you just actually want to quieten people as well. So which one are them the shortcut?

Because they're so rowdy. There you go. Turn it down.

Let's quickly talk languages because more than 64 SPS had just Canvas part of managing all of that right and how does that work?

Is the part I get excited about. So we do service more than 60 languages. Every five years. SBS takes in census data, what's going on globally as well to cause migration and so that we can serve as the right languages and the languages that need us most. Also, part of what we do is reflect Australia back to itself so 27% of Australians were actually born overseas. And yeah, and 22% of the population speaks another language at home. So they might be consuming content in their first language or second language and then they're also consuming content in English as well. So yeah, part of what we use Canva for is to kind of create a piece of content once and then translate it into multiple languages for the correct correct language group to be able to use. So we've got an example here. Earlier we looked at the Ramadan and explain that there was a video template that was made by the SBS English team. And they've been able to send that out and replace the text for multiple languages here so you can see it posted on Facebook. They're under the different mastheads in different languages, which is really cool. And then we've also got a video here from the Ramadan night markets. We sent out one of our SBS news journos to do some video content for that, and then we're able to turn that into a Canva template as well. So we imported the video into into Canva and then shared it around so that the text could be replaced.

Yeah, I love it. It's really cool. Okay, thank you stay there because if you've got questions for cat there are mics here as well. So we might bring up our next special guests and then see if we've got time for a couple of questions. And before we get into data visualization with Louisa, okay, so going from that really interesting piece of, you know, not just multiple languages, multiple formats, but also thinking about the place of video that I know is front of mind for everyone and this has been a big area of focus for us on the product side and you know, mindful that people are still really fascinated see what the new features are diet. What are your video hot tips,

video hot tips. Alright, so if you're not already using a video tool, I highly recommend you jump in and start having a play. It's incredibly intuitive. So you can make gifts you can make animations, you can do short and long form content. It's all there available to you. You can use your own files or you can use utilize the 1000s of assets that are already available to you in the editor in the library, sorry. image background remover, it was probably our most used feature in Canva from an image perspective and it's now available with video as well. So you literally click on the video that you want to remove the background. Go up to edit video, remove background, there is nothing more complex. Then you've also got captions and animations so add text transitions and effects to make your content more dynamic. Our transitions and the different animations available is quite extensive. So please go in and have a look. Split clips. So to customize your edit, you can drag down put your cursor down on that timeline on the bottom bar there. Right click press split clips. Why do people do this because it gives you more flexibility to add different transitions to drop in different pieces of content B roll database, it doesn't matter. It just gives you a much more bespoke product and a more precise edit as well. And you can also add audio so you can do so by dragging across an mp3 file from your desktop or your own computer. Or you can use again the audio available to you in our library. Once that clip is imported you can do in that timeline bar down the bottom there. You can adjust the levels you can adjust the Fade. And at the moment you can have two different audio tracks available for every design. And just that with that QR code down the bottom there. That is a dedicated page for all things video. So it doesn't matter if you're a novice or if you're super expert with how to use the Canva video editor. I implore you to have a look. There are tutorials there are learning plays. It's a really wonderful resource to bring everyone up to speed.

Fabulous hot tips. Love it. Love it. Okay, I'll make special guest is doing really impressive work around surfacing the voices of journalists in local communities in strengthening that bond and that trust relationship between journalists and before take comes on. I've really been interested in by the observation that Ben Smith's been making you know, former editor in chief and both does fake news and now founder of sophomore making the observation that at this time where trust in institutions has been eroding trust in individuals is rising in certain cases and that's an opportunity for journalists. And I think it's a really interesting observation as we think about not only building our news brands, but also our professional brands. And we're thinking a lot more at Canva around how we might be able to support that. And so our next special guest Tate glass has been doing really cool work. Around this very enterprise and please welcome to the stage coming up Ty

I could get used to this walk on Yeah, that's right. You can stay here. It's alright we don't. Today we don't need the table of truth that we're using. Yesterday. I know you get to stay with sort of here. It's a little sort of triumvirate as opposed to the sort of Politburo press conference table that we've got here. Tie tell us about back pocket and what you guys are trying to do.

Yeah, absolutely. So first off, thank you for having us. Thank you everybody for coming out. So back pocket started in the Bay Area, circuit 2016 And we're doing storytelling events. So basically getting real people up on stage telling true stories and then supplemented with multimedia with music, video, voicemail, etc. And in 2020, we had this idea, hey, what if we applied storytelling to journalism, put sort of a human face to the news and get journalists up on stage and we got a little sort of seed grant to test this out with six different newsrooms. Now. If you flashback to 30 seconds ago, I did say 2020s. So our live in person events were all virtual. But we got journalists up on stage to talk about their process. And go behind the scenes with their reporting and sort of bring the audience into what it actually means to be a journalist. So I'll give a quick example because I think examples are helpful. We have this journalist Fred thieves, who told a story about a fallen soldier. And he talked to different people in the Fallen Soldiers life. So the dad, his sisters and his friends and got different depictions on this soldier, depending on who he talked to the dad, a prominent anti war protester in Boston. said different things about his son who had fallen while on duty than his sisters or his friend's dad. And so Fred was in this really interesting situation where he didn't quite know how to properly portray this person who could no longer speak for themselves. And so his editor had this big back and forth, and we brought the audience into that editing room and I think hopefully expanded their idea of what it means to be a journalist and try to get to the truth.

Amazing. And so let's go through to how you using Canva and the sorts of assets you're creating, because what to me, so interesting here is you're going deep into local communities, but then you're trying to drive that at scale, right?

Yeah, absolutely. So I mean, we've been with about 50 Different newsrooms across the country, some big some small. We use Canva for all sorts of things, our own personal brand, we'll use it for you know, social, we use it for show posters, especially when we're going into new communities for the first time trying to get folks out and get them excited. And Canva is great to get our visual brand out there and show that we're, you know, a little bit more artsy, maybe than your typical journalism outlet. We use it for our programs that were actually handed to folks at the event. And then, probably our biggest use of Canva is in the shows themselves. You've seen these giant screens to the side. So similar to what you're seeing now. We're bringing these stories to life, not just through the voice of the journalist but that cup that you see there on the screen. That was a stolen Chinese artifact from about 150 years ago. And one journalist who is talking about whether or not those objects were stolen or actually repatriated by the Chinese government, which is just a theory it has not been proven. He we have that image displayed. During his presentation at one of our shows. Lovely is the background remember? Yeah, yeah. Background mover. So clutch y'all. Yeah. Great.

Brilliant. Love it. Congratulations. We're going to talk a little bit more about data visualization. Next, but I love this slide because it's showing I guess, what happens after the show. So obviously, you're in you know, it's a rich visual experience in the room, but then what happens when people go home?

Yeah. So I mean, I think the reason that we got a small seed grant initially, for this work that we're doing getting journalists up on stage was to see, hey, could we make an impact? With trust in the general population? Most of you probably know that trust in journalism is at an all time low, only rivaled by 2016. And so after every show, we reach out to audience members and ask them how they feel about what we did. And we worked with trusting News last year, great org, highly recommend them and all of their resources. And they helped us build a survey. And so we asked audience members, hey, do you think this these journalists after you've seen their life stories, are they producing reliable news and information one have sort of seven key indicators of trust that they identified and after the live stories, 90% said yes. And so then we were able to take that data, visualize it with Canva and with flourish, put it into Fancy Pants decks, I literally just dragged this from one of our pitch decks and hopefully get more funding to be able to do more of this work, and then also get newsroom partners like SPS, etc. involved in the process. Love

it. Fantastic. Yeah. We'll talk at the end also, we'll throw it forward to you a couple of things we've got happening locally as well talking fancy pants, I reckon we should get into data visualization with Louisa. I think it's a great place for us to to start. You know, I know there's a lot of there's been a lot of attention at the creative juices stand. There was a really great session yesterday afternoon. This is an area of great interest for everyone and and growth of course, especially as we think about an election. Louisa is someone who has been a real pioneer, I think it's fair to say in this space and it flourishes Product Manager at flourish and it's my joy to welcome him to the stage to give us the run through Louisa coming up

thank you. Thank you. Hello, everyone. Good to be here. I'm here to talk about database and flourish. Yeah, as Jonathan said, I work as a product manager at flourish. I've been there for about four years in various roles and joined about a year after flourish became a tool. Before it was a tool. It was an agency where Robin and Duncan who we can see here. Were creating bespoke graphics for newsrooms and organizations around the world. They met at The Guardian, where Duncan was a data journalist and Robin was the person who built the first guardian website, and one of the cleverest people that Duncan had ever met. So he was like helping him with some of his crazy map ideas. They got creating really cool data visualization projects, versus an agency and then ultimately realized that they wanted to empower anyone and also smaller newsrooms, smaller organizations that can't really afford a big bespoke project and also felt like it was annoying that they kept having to recreate a project from scratch and code it from scratch. So they were like, Let's make a tool. So that's how flourish was born. And I've been really happy to be part of it. Yeah, so flourish. flourish, whose mission is to empower the world and journalists to tell impactful stories with data enables anyone to create interactive embeddable visualizations, so it's really as easy as selecting one of our starting points, we have loads. Here's a screen recording of our template chooser. This is kind of the beating heart of flourish where you get started, select the visualization template, and you can then customize it if you have a company theme. You can make it appear in your fonts and colors without actually having to do anything. You can upload your data hit Publish embedded in your website or CMS or embedded in a Canva design or download it or get an mp4 and use it on social media etc. You get the idea. So here's an example of a iconic bar chart race, which is one of our kind of visualization templates that popularized flourish because it's such an engaging fun thing and you just need to know what happens. And you need to watch it till the end. Yeah, flourish is used by journalists around the world. We're really proud and grateful to be working with such awesome organizations and there are many, many more that are not on the screen and maybe some of you also use fleurs so I'd love to hear from you. If you do, we can come find me at the stand. I always love seeing everything that everyone is making. And just to give you an idea of how much has been made with flourish. Since our launch, we've had around 1.5 million users create almost 16 million visualizations amassing over 32 billion views. And that crazy big number is really because of the wide use of flourish in newsrooms, who have large audiences that are driving those views. So thank you to all of you. And it just goes to show that data storytelling is incredibly important. And that it allows us to tell our stories, because this visual aspect really speaks to the way that we consume information. Here's an example of our Data Explorer template, which allows you to kind of slice and dice data, visualize it on a map morph into a bubble, go back to different views. So it can be more than a simple static chart it can really become this engaging step by step, storytelling method. flourish allows anyone to transform a spreadsheet as the one that we can see here in the backroom background into engaging interactive stories. This is not only beautiful and engaging and awesome, but it's also just way easier to actually understand what's going on compared to something like this. Some more examples of things you can do with flourish Are we all obviously offer simple chart types such as this line chart, which is a line chart where you can explore the vaccination data. But at the same time, it kind of comes to life through this advanced filtering. I'm not going to interact with it now. But this is actually fully embedded in a camera presentation so I could, but it has like filters you can enter a country and add a line. So even basic chart types can come to life. But other times you might want to create something a bit richer, a bit more in depth with a bit more narrative. Here's an example by tortoise, where they used our scroll retelling feature to bring their story about AI to life and they combined multiple charts and then they added their captions that flow on top of those charts and allow them to add this layer of narrative. So they can really walk the reader through the story. Tell them like what to look at contextualize that, explain it and then move on. To the next slide. So that's a really awesome way to use flourish as well. Again, you can make them interactive and searchable and filterable so you can combine way more information in the chart than is initially visible. We also have a wide range of more advanced chart types that it's harder to find and other charting tools. Here's one example we offer these lovely Sankey diagrams with a grid of charts mode. And you can really easily just drag in your data and get going. And we already saw the bar chart race but here it is, again, we have quite a few animated chart types that are just super engaging. But we also offer mapping tools. So here's an example of can't interact I don't think because I'm in the presenter window. But this would have fully interactive pop ups. We can share the slides as well so that you can click through it. But yeah, especially this was an example created by Sky News around the elections where we're seeing kind of the results from each county and then as you hover over each one, you can get more in depth information. This as well is completely possible with our off the shelf templates. And we also have loads of resources to help you create your own. And then we have some more advanced templates that are focused around performance. So here's one of our newer templates. We're about to launch this one actually exciting times. This is our 3d Globe, which uses advanced WebGL technology to really take loads of data and put it onto this incredibly beautiful globe. That renders very slickly we also offer gamification across our chart types. Again, I'm not going to interact with it, but you can just imagine that I would, you can actually kind of draw what you think is gonna happen in this chart and click a button and then it kind of tells you you were off by so and so much percent. So this is a way again, to really pull your readers into a story and make make them engaged kind of check their knowledge. This was inspired by something that the New York Times did in one of their stories, so we went and built our own template to support something similar. Then we also offer things that are not technically data visualization, but more about displaying content or interactive content, such as these cards, which is a really easy way to show images, text links, maybe add a filter, maybe make something display on click or on hover, that you don't have to code anything at all you can just quickly pull this together using flourish. And then a final example of a super cool story that recently went out about LeBron and his career. As you can see, it's another use of our scroll retelling which is now possible fully within the editor. And we're learning about his career. Various games stats. I personally don't know much about this topic, but various people on my team were helping out became kind of basketball experts through it. I was not one of them, but I love looking at the output. And you can also so this was easily embedded on their website. They literally made it in flourish, hit Publish embedded it done, but you can also embed anything in Canva. So this is what the interface looks like. When you're creating a visualization. You hit publish, and you want an embed code. But then there's also this add to Canva presentation button, which if you click that or there's also an app within Canva which you can see here. You can bring any flourish visualization into any Canva design. So this is super cool for creating social assets, which is kind of an example that's showing in the video. Or even for like adding additional elements to a chart that might not be available in flourish. They really just work perfectly together as two tools or we use it for internal reporting. We have like a Canva website where we have all our flourish visuals embedded in that Canva website, or we have decks as the one that we're going through now full of flourish visuals embedded and again, they're fully interactive. So yeah, I think that's my bit. Love it. Thank you.

Thanks, Louisa. Brilliant. Thank you so much. Um, I want to cut to reflect on this is where it gets interesting that sort of newsroom to Boardroom idea. Where grab the mic take it back, seize back the microphone, you use flourish, particularly for the way you're tracking your performance of your Canberra assets, among other things. Yeah,

that's right. So we have lots of different content as a digital newsroom and part of what we do every morning. So we had a big overhaul of our strategy recently in the last year. And we start all of our stand ups in the morning now editorial meetings with data so we go back over the day before. How did our apple numbers look for Apple news? How did our notifications go? For our app? How was our social performance, all of that kind of thing to kind of inform the team? How are we how are we going and then we talked through okay, what are some of the lessons that we had from yesterday? What are the things that worked, didn't work so well? What can we take away and do differently today? About the way we angle things? Or? Yeah, the conversational headlines and that kind of thing. So this is something we do every day. The news editor does the first half of the presentation. So he goes in and inputs the data into flourish. And that's embedded into our Canva prezzo here. Yeah, and then I go into this social stuff,

and then you go into your social stuff. I love it. I love this because it just also talks to the the embedded nature also like the fit between Canva and flourish. Were steadily bringing that functionality into Canva. So there is a lot more data visualization, muscle inside Canva and embedding of all docs, as Luis was talking about. And of course, if you want even more than that before flourish option is there as well. So come and chat to us and the team at the stand. Let's just talk about one more DOCTYPE as well cat which is whiteboards and, and this I think is kind of probably more the beginning of the kind of the creative or editorial journalistic process. Many of you don't know probably that the whiteboard functionality is in Canva. And it's an incredibly effective way to map things out. So Diane I for example, when we're mapping out this session, we use the whiteboard to get all those beats. So there you go. That's the narrative of what we were mapping out. Today. CAD, how do you guys use whiteboards?

I love whiteboards. Okay, so this is actually something I discovered fairly recently. That's something that you might also have experienced with Canva, which is like, Oh, hey, I didn't know we could do this. I knew I needed to remotely run a design thinking exercise. So I wanted to, we had obviously all of us are in this situation, I'm sure where you have a million things on your priority list. And if you have more than one priority, you have no priorities. So with the team remotely, I wanted to run a priority problem solving session. So everyone has I think it's like three minutes to write down as many problems that they can think of. on a sticky note, usually this is done in a room and it's very fun, but we had to do it remotely. So we use Canva to do that. And we use this design thinking slides. And the great thing that I discovered while making this presentation is it has whiteboards embedded in it. So you just I think it's your left click and the slide actually becomes a whiteboard. So it gives you even more space to kind of add information you can sketch on it and all of that kind of thing and you can start voting on what in this example what your priorities are and how you're going to start to solve them. So yeah, we use it for that. We also have started using it for brainstorming as well like brainstorming pitch ideas, and things like that. Yeah, we love it. Yeah, it

really is. I mean for the canvas. We're seeing, you know, seeing some whiteboards at Canva that just seem to kind of go on forever because they've it's a complex project and we're trying to have all of those in there. As dimensioned it is our 10th birthday tomorrow. And you get the presents, which is fun. A gift from us. to you this week is six months Pro for free. That offer expires at the end of the month. Use this code if you're having any trouble, then come and see us. And this is a real winner we found last year at RNA It was incredibly popular. It gives you all of the functionality in Pro which is obviously especially really easy we found for students for folks working on a startup it gets them out of the gate. So please take advantage of that offer. Before we wrap also I just wanted to stay with that pocket. You've actually got your bringing the local really to the local in the next couple of weeks. Yep,

yeah. So October 5, if you're not Philly based, come on back. We're doing Philly story fest. We've got 10 Different newsrooms all coming together on stage and you can bet our prezzo and stealing your term about the Australians are prezzo will of course be done via Canva it's going to be Yeah, a lot of fun music art journalism. It's gonna be great.

Yeah, great. Don't miss it. Yeah, that's right. Canva translate doesn't always get you know, Australian into American English and vice versa, but we're working on that. Next steps for you guys. Is we've spun out well di has spun up a fantastic landing page specifically for RNA for you to get all of this and more. It's a really great resource. It's specifically for RNA and it's the precursor to our next comprehensive version as well. You'll find all this detail in one turn, including online resources for training on YouTube and the rest. Grab that QR code if you don't grab it now come and see us. And next steps. Come and see us we're here till the end of the week. Juice of course, come and chat. Really want to find out what you're up to and how we can help you know, demos, etc. A little bit of homework, if you want to call it that. We're really thinking about the election next year, the 2024 election, curious to know how you guys are thinking about it, what you're planning to do, whether it's data visualization, we saw with Louisa, that fantastic map where you could go through the states and the counties etc. So please come and let his chat chat to us about that so that we can start to shape our piece. And cuz we've jammed everything in here. We haven't had time for questions on the mic but come and ask questions to our fabulous special guests and to us now or at the booth. So with that thank you enjoy the rest of OMA and happy days. Thank you thank you