Transform Your Storytelling and Workflows: The Comprehensive Guide to Canva for Newsroom

1:30PM Aug 23, 2023

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Keywords:

canva

stories

journalists

sbs

create

brand

find

newsroom

great

language

content

team

design

love

world

template

news

work

year

question

You You Me? Yeah

me yeah

Day dynamite.

Think Christie same thing

Sofia, you'll come and sit here and then when we're done, you'll stay there. So we'll all be on stage at the end because the idea is then we can have a group conversation, right? There's the opportunity to come back to you, right? If you don't want to do it, it's fine. But that's the kind of way to build if you like, right. And have fun with it. Great, thanks. And you use this

we starting Yeah, apparently. You got the clicker?

I think so. Do that

silence silence. Hi everyone. You made it. We made a total of 820 23. Give yourselves a clap. Philadelphia nother year down. Greetings. Lovely to see you all. My name is Jonathan from Canva. Good morning. Before we get going, I just want to do something that's really important to us at Canva and in Australia that we always do at a gathering like this, which is to acknowledge the traditional owners of the land on which we're meeting here today and to pay our respects to the First Nations people, their elders and First Nations people everywhere. So, little bit of housekeeping, I'm not tweeting or accessing or whatever calling it now, by the way. This is the remote. It's a great feature in Canva that you can have multiple remotes for a deck. So I'm just clicking through on my screen and we might we might actually have a little bit of a, let's have a little bit of a reveal. Before we dive in a bit of housekeeping, there's gonna be time for questions today. Lots of time for questions. In fact, throughout there'll be opportunities for question. There's a mic here. So you can come to the mic, but it'll be the end or end. It'll be the end of each section. So when we have our special guests come up, and we'll have a little bit of a q&a. There'll be an opportunity at the end of each of those bits to have a chat. Going back. Of course, we're here all week to have a chat. So we won't do it all in this time. And we'd love to catch up with you throughout the week. And if you're thirsty and if you don't get juiced enough by this session, come and have a juice it our creative juices standard just outside and bathrooms, restrooms just out to the left. If you need to take a break. The three of us from Canva and flourish, die Giorgio and myself will be up here and a panel of very special guests. We're really hoping to give you a deep and broad dive in around Canva today and all of our guests are experts in this realm that we're all finding ourselves in which is visual journalism. We're all visual journalists. Now. We're all operating in this incredibly saturated, crowded visual economy and all of our news brands and sometimes our personal brands are really needing to strike through with brand consistency and build that trust relationship that we have with our audience. And that's what we're all about here today. As you do the thing all day every day that makes you good at what you do, which is create managing and delivering stories with speed you need to do it easily and you need to with brand consistency. That's what we're all about. And we've been doing this work for more than three years. ecanvasser really focused on journalists and newsrooms, and we do that with a journalistic lens. My background is as a journalist spend more than 20 years My name is Jonathan, I'm a recovering journalist. Spent 20 odd years mostly sort of a combo of reporting and producing show ran 60 Minutes Australia for for four years and then a bunch of field reporting, and then a bunch of time out in the field with ABC, Australia. And the real relevance I think here is when I was doing this work, sort of late 90s early noughties picked up a digital camera at a time before we had videographers and DJs and started playing and discovering that opportunity of being a solid journal and it gave me this incredible passport to cover the conflict in Kashmir at that time was Taliban 1.0. I spent a lot of time spent the best part of three years in and out of Afghanistan. One of the few videographers at that time in that country ended up there on September 11. And, and that was the start of a journey for me which was really looking at the overlap or the nexus between technology and visual journalism, as I think of it now. And that's the road that's led me to this work at Canva which I'm incredibly honored and proud to do and to be here with you today. So for those who were here at we're not here but at Oh in a last year. It's been quite a year for us at Canva in the 365 and a quarter days. Since then, our newsroom templates are publicly facing newsroom templates have been downloaded more than 32 million times. So it gives you a sense of the company that you're in, and the way in which Canvas being used in the journalistic space. Last year we featured two great partners USA Today that you would all know that have been using Canva in a really incredible leadership way in the year since they've just gone from strength to strength. Their Instagram growth continues to go off the chart. We kind of started calling it the Canva kick, which is every news business and newsroom who started using Canva for this social see this phenomenal growth in user engagement and an audience growth and that continues for USA Today. And the most non real asset was shed more than 24,000 Apparently about a hammerhead worm. I don't think we have Hammerhead worms in Australia but I feel like we should we like have all these other kind of fun things like spiders but not hammerheads. At the other end of the spectrum. The daily ARS really great Australian based startup focused on a younger newsroom news consuming audience. In fact, they're focused on news consumers that are not interested in the news and they've done incredibly well built entirely on Canva. For those of you here last year, their growth continues. They're just having really strong growth both on Insta their emails are going through the roof, building out on tick tock, etc. So again, just as an update, these guys continue to get this great momentum with Canva at the heart of their workflow. And today for all of you. It's really about leveling up. We're working on the basis that most of you many of you will be using Canva. We will do a little bit of a basic level set for those who are new to it. We're going to talk product we're going to talk about partners. We're going to talk presentation is going to talk data visualization and a whole lot more. So hoping to go deep and broad and wide. It's a two hour session. So everyone's bright eyed and bushy tailed. Hopefully you're caffeinated. Hopefully not too hungover yet. It's great to be the first session here today and we're incredibly thankful to the folks at OMA to Hannah and the whole team for the opportunity to take such a big part of this event because it really is one of the premier events on the calendar. So I would like to introduce you someone who will be familiar to a lot of you, my colleague, my coworker, Diana, who has spent more than two years really co leading and building out the nuts and bolts of the work that we've been doing in the newsroom. Space. Many of you will know her as someone who's helped you set up environments, set up templates set up, get going, get up that speed, etc. And it's a great pleasure to welcome Dana to the stage. Data just tell us a little bit like as I said, You've been working at Canva for nearly four years in this space for more than two. You've, you've come to this work with an experience in I guess strategic comms and a particular lens there. Just quickly tell us about that.

Yeah, thanks a lot. Hi, everyone. As Jonathan said, my name is lots of friends in the crowd. My name is Diana I believe and it's a real honor to be here standing here talking to you this morning. So as Jonathan mentioned, yes, I do come from a strategic communications background. And when trying to sort of put it in perspective with this audience, I guess it comes down to this, that I too was a storyteller. And I'm a storyteller across multiple different formats, whatever the moment, whatever the client, and I guess when I was still working in agency world, we too were navigating this really awkward digital transformation, especially in the media. space, where, you know, boring PDFs, presentations, and Doc's just just weren't going to cut the mustard. So sticking to what we were always done in a very generic and non inspiring way, meant that we weren't doing service to the content we were working on, and it certainly meant that we weren't servicing the editorial needs of the journalists. And the media outlets that we were partnering with. So where does that leave me? I guess my work has always been about empowering businesses, brands, journalists, to tell stories with impact, and it's been a really, really lovely transition to come across to Canva because at its core Canva is about empowering the world to design. So that's what I love about it. And for those of you who don't know what or who Canva is, I'm just going to do a quick set the scene, so bear with us, be a couple minutes and now I can't get the presentation to work. So our mission, from the very beginning has been to empower the world to design, empowering everyone to design absolutely anything with every ingredient, every language and on any device. To put it in perspective. Right now there are more than 200 designs being created in Canva. Every single second, we cater to over 100 languages were available in over 190 countries. Were completely device agnostic. So you could say we are one of the most accessible content creation tools available in the world. And the last 18 months has been a real rocket ship for us. So much. So this Friday, we're actually celebrating our 10th birthday, which is amazing and we're super excited, but you need to go back to 2012 to really understand why Canva was founded. And the overarching problem we're trying to solve. Design used to be complicated and hard. Whether that was finding the right fonts, whether that was finding photography be role finding the right tool to create the content that you need, finding a way to distribute it, finding a way to share it with colleagues didn't collaborate a way to publish it. The process was hard. It involved far too many tools. It required often a steep learning curve, which meant very few people had the scale like it was not scalable, meant some people couldn't go on holidays because they were the only people who knew how to use those said tools. And above all else, it was often quite costly. Now the entire design ecosystem has been integrated into one place. And the world's leading media organizations are powered by Canva. And I think the fact of the matter is that Canva has everything that you and your team needs to create visual content, and we'll dive into this a lot later on. But before we do, I just also wanted to give you a quick update on some of our latest product developments and highlight the role that AI is playing in the future of our product offering. We see AI as a collaborative tool, as your creative partner to give you something more that something where you don't have to start from a blank slate. In March this year, we had Canva create and our wonderful head of experiential is in the crowd today. And we'd launched a bunch of new AI powered tools. These tools can trim time off your projects, and sprinkle that little bit of magic that you need to give your content that little bit more off. So we have magic eraser. Now I don't know about you, but when someone photo bombs an image of mine, it's not great. And when you find that there's a an object in the photo that you don't want. Again, it's a pain. You can now easily erase those with this feature. And I'm finding that a lot of media outlets are actually using this feature to make extra space in pre existing content. So whether that's extra space for text for the images it's been a game changer in that regard. Next we have magic edit, so it lets you easily add or replace something in an image. Now this is an emerging space for all of us. And the applications are still evolving. But we've got a news partner in Australia who's actually using this feature in a really cool way. They're creating a lot of podcast art and a lot of YouTube thumbnails with this feature. Drawing. If you're like me and you got to sketch things out, this is the tool for you. It enables you to do like freehand drawing in the products are underlined. So annotations, you can do sketching, if you do a circle, it'll automatically I guess taught that up to make it the perfect circle for you. So any of those shapes that will do it automatically. It's a great way to create flowcharts mind maps and more. And we've seen this with a lot of teams, especially newsroom teams, where they need to conduct like Team Design Thinking exercises or storyboarding, or mapping sequences or even technical workflows. Now when it comes to captivating videos, music is one of the most important ingredients to get right. It's not just about having the right track to support your content, but it's to make sure that's used in a really dynamic way. And that's where beat sync comes in. So beat Sync will automatically match your video footage to the soundtrack. You don't need to manually do it anymore. So if you've got a song in mind, and you want to add a soundtrack to your videos, you can upload your own content or you can jump into the library and use some of the existing content that's there. And what's also good news is we've just signed a deal with Warner Music, I believe. So between September and October, you'll have access to some of their artists. So if you're thinking Ed Sheeran a bit of share, but a Colin Monroe, whatever takes your fancy, you'll find them in the editor as well. So it's really exciting time on that front. Now, this is my last one before we jump into the really exciting stuff, and I think this is one of the most underrated tools in Canva and it's the Canvas system. So we're all time poor and I think when you need that little extra hand to find things quickly. This is a go to tip. It searches for eye catching elements. It provides quick access to features. It gives you design recommendations. It connects you to the AI powered design tools. It is essentially the entire Canva library that you find on the left hand side, all available in this little search button. So look, that's kind of it. That's a little taster for you all. Don't forget if you want to do a deep dive. We're here all week. You've seen our stand outside, please come and have a chat more than happy to unpack all of this with you. And now back to you.

Thanks. Hi there. We're hearing a lot more from Ty giving us giving us top tips throughout this session. So we're really trying to weave in the stories of how our partners and other newsrooms and journalists using the product with keeping you guys up to date, not only with the new releases, but also with how to do it so there'll be lots of Show and Tell Thanks. Okay, let's welcome our first guest up. I want to just give a little bit of context around QAT and SPS SPS, and that's one of the national broadcasters in Australia in 21, back to 2020. When we first started using doing this work, SBS was one of the early innovators was one of the early adopters and they've really been pioneering Canva and I think we're going to learn a lot so please welcome cat boys, the socially for SBS cat coming up, take a seat just for you. Fun maybe turn that on. Give that a go. There we go. Fantastic. Lex better if it's

turned on.

Yep, it is. Hi.

Hi.

Tell us about SBS just for folks who won't be so familiar with the Australian media landscape. What is SBS stand for? And what's it all about?

Okay, good question. Um, so for those who are not familiar with SBS, we are one of two public broadcasters in Australia. But our model is a little bit different and we're partly commercial as well because we have to hustle for that cash. Basically, SBS stands for the special Broadcasting Service. And we started out in 1975 as a three month experiment, because the government wanted to announce a new national healthcare scheme and they realized that a lot of non English speaking migrants might not have access to information that they would need to know about this service and the launch. So they started this three month trial of translating a four hour pre record of the information into eight languages. And they broadcast that across Australia. And I guess it's pretty safe to say that after almost 50 years, the experiment was a goer and they decided to continue with the special Broadcasting Service. And we're now presenting news and current affairs and special programming in over 60 languages across Australia.

And that's so that's TV, online radio the full suite.

That's right. So we started out just like a pre recorded audio broadcast. But now yeah, we have a TV channel. We broadcast the World Cup. We have Eurovision and Eurovision Yes, we are the home of Eurovision in Australia. We have an online presence so I work for SBS news, which is our digital news offering. We also have three news bulletins so TV news bulletins, one in Arabic, one in Mandarin and one in English. Yeah, and of course, we still exist in the audio space in a really big way. We have an app. We have a lot of great podcasts, both in language and in English as well.

Yeah, so why I think it's best is so relevant for anyone in this room is it's a case of a media business that both has this scope and scale and size, but it's also really innovative. Right and so we've seen that in the way you guys have adopted Canva and use that over the last three or so yours. Let's just give folks a little bit of a sense of some of the content that you guys are using or creating and I'll just kind of go through two. So obviously you're on you're on multiple platforms, right it's a multi platform approach

is a multi platform operation. This is all mainly kind of social media. So you can see like we're doing everything from breaking news cards for SBS news. We're making series on YouTube. So that's the little breaking the news. It's a comedy new series. This one is from our audio language. Audio and language content creators. So what they do is they create these videos using a template in Canva. And then they distribute it for translation so that any of the language channels that want to share this information with their audiences can just pick that up, swap out the texts into their language and then share that as well.

You mentioned breaking the news. This is just an example. Just tell us how this obviously is in Canada here. Tell us about this kind of

apps. Right so the idea for this was it was a bit of an experiment, which meant that we didn't have a lot of resources to put into it. So like most new I mean, yeah, exactly. So we created this in Canva as the kind of series title, so this can just we can swap out only the image so all of the motion graphics and everything is from Canva and we just need to swap out the feature image each time to replace it with a new guests and topic, which makes it really really fast. Like 10 minutes, not even before Canva we probably wouldn't have made something like this before Canva because it would take you know the video producers time to make it and yeah with the motion graphics and everything. We probably may not have done something like this for this specific project. Cool.

And I wanted to also dive into this strip because one thing that I've always liked about you guys is I learned a lot about how you can use the product by the way you guys play what's going on here because this kind of this feels I'm like, what doc type is this, like what are these dimensions?

It's a little bit like, yeah, we kind of do experiment a lot and now a design team and really great with Canva too, because they'll help us to experiment and sometimes they go wild with it too. So this was it's actually not the best example. Apologies but the the idea here was that when you have an Instagram carousel and you swipe to the next slide, you can put a graphic an image or a graphic in between the line between two of these square boxes and the image will carry on to the next slide. So we have successful versions of this. But yeah, this was the idea. So then we create like this as a template and then cut it up and share it as an Instagram carousel. Yeah,

I mean, what I love about it is is I've never seen anything like this done. There's probably you know four other ways to problem solve for it, but this is what you guys have done. And it's a great example of, let's get in there have a play. I guess the design team, kind of creating the template in the format and then the journos can then just spit it out and pump it out.

Yeah, that's exactly right.

I want to kind of pull back for a second because one thing I think that's really important around how you all think about it, maybe a quick show of hands if I could quickly like who's actually using Canva here like who's really all David Okay, so there's there's there's a good kind of critical mass of familiarity with it. My guess is you're, you know, driving the car in first, maybe second year, right? And there's, there's 20 gears that you could be driving in, and we want to try and unpack that a bit and try and get you to third, fourth, fifth, sixth and Beyond Today, and it all starts with setting up the brand setting up the brand kit, getting organized, right? Like you know, we always talk about creating, managing and delivering content and stories and that management piece is really key right? You're you know, you're a big team. You've got distributed teams all over the place. Let's just talk about I love this because this is a great example of the multiplicity, the many brands that you've got at SPS, so just Yeah. Talk to us about the brand hub and the way that set up. Yeah, sure.

So again, we are blessed to have a graphic design team. They are, you know, we still do a lot with a small, this small team, but they set this up for us using all of our assets. So what we love about this is that it frees them up to do really like motion graphics and really kind of creative things that they do for our TV, news bulletins and things like that. But yeah, so our brand hub you can see we've got all of our brands here and each of these teams, they just need to select their brand kit and it will lock in so we've just been tied first for the most trusted us brand in Australia, which is really exciting for us. But we know that that trust and integrity like you have to be recognizable and you're all journalists, you know this and especially in this new kind of world that we're in now with social media, like verification is not guaranteed. So you need to have really clear, clearly branded assets. And that's what we use the brand hub for so that whoever in the team is making the content and it could be anyone it could be a journalist it could be a video, social producer or somebody else they can just jump into the brand kit and the logo, the fonts, the colors, everything is locked there and they can't go to rogue with it, which is really

Yeah, I love it and I think and die we might dive into the SBS environment and I may need to unlock the laptop. Excuse me while I just fingerprint. There we go. How's that? Hopefully we won't need to do that too many times. I think that's what we see from the data. That's one reason why we get this. This Canva kick because it reinforces that trust relationship, right? I'm calling we might switch to the demo. Who knows about just another show of hands. Who knows about element controls, like being able to lock down components within a template in the room like you know, you might know about brand controls. You know that using templates, but to folks who knows how to actually lock or partially lock an element within the template. A couple grace. Not enough though. This is a really important, dare I said, unlock because especially when you've got the team spread out across the nation, and we're going to hear from Christina second around the team that's spread out across the world. I think this is a really important piece so die just let's dive into it. It'll be SBS we'll just dive into it.

Let it take over your computer.

No, please do. It should be. Yeah, try. Try and Chrome is it. There we go. Alan, so yeah, try that. Happy days. Don't mind us. Yeah. Okay, great. We'll get a little tour of

elevator music.

Yeah. Talk amongst yourselves. Is that in SBS or not? There we go. We'll find it soon enough. So I think, you know, the point is with the brand hub and the brand kit you've you've think of it as tears. Right. You've got the SPS mothership. And then within that, you know, it's not just news. It's not just an ITV, which is your national indigenous TV network, right? It's not just food and we're also going to talk languages in a second as well. Remember, is it 60 languages more than 60? Yeah, it's crazy. So you got multiple layers of controls. So di you can see there, like that's the brand kid we were looking at and let's just click on SBS news, for example. Then within that you've got all of the different ranges of logos different colors. reliefs, they've got the color palette there, the fonts and you can keep going also with icons, photos, you can really have that depth of brand kit, and brand kits within the brand hub right. Let's dive into a template. Because I think this is where the rubber hits the road if we go to Yeah, perfect into so this is what's this cat this is your breaking news template.

This is not the breaking news one but this is one of our we call them just like a single headline cop. Yeah.

So you've sorry, you clicked on the template. Yes. So that's created. That's great. Click on the template and that creates a fresh copy right? It's always going to create a copy if you click on the template perfect and so for example, have you got the headlines over a few lines? This is about 13 words. Is that partially locked down at all? Have you got a lock on that? It should

be locked down and if it's not, could you please lock it

down and lock and you've got two options there you got the full lock, which will make it unchanged from headlines over a few lines is about 13 words, which is probably not what you want to publish, but a partial lock, which is what dies just applied means the element doesn't move, but you can change the words all day every day, right? So wherever the journey is, whether they're in Sydney or Melbourne or barber Kamkar. Right, that's going to be consistent, right? Fantastic.

That's right. And the reason we have this and it might seem like a bit funny headlines over a few lines versus about 13 words, but that is actually super useful. It's like a hot tip. Because if you work out your minimum font size for accessibility is a pretty big deal to us. So we want it to be really visible on mobile. And we've worked out like this is our minimum font size for all of our cards and it keeps it looking really consistent to across your grades. So then the journalist or the social producer just has to work out. How am I going to tell the story and how am I going to get this headline under about 13 words, and it's fun and it's challenging, but it's also really great. And having that kind of visual cue there is a little bit of a reminder as

well. So it's good. And then of course you can just update the photo just

yeah, you just drag it and because we have a digital newsroom, so we have a website. A lot of the time we're just dragging the feature image from the article directly from the website into Canva which is great.

Cool. Yeah. And is the logo always top left hand side? Yes. And is that blocked? I think that is that's a full lock.

I can't even move it.

Right. So this is where you know, similar time with SBS, ABC, sort of the other national broadcaster and as though they're my former friends. Yeah, that's right. It's kind of frenemies. You know, they, they came to us and all we care about is having the logo locked in the top left hand corner because you know, journalism, moving it all around all the time. It's like that's the easy stuff. Right? So, but a lot of folks don't do it. And that full lock partial block element control is a really, really great one for you to know and to exercise for your team. Okay, so I think it's time for some hot tips. Really and Colin could we switch back please bounce back to fabulous at Prezi. We're going to talk languages in a second. But Dijana walk us through the evolving nature of Newspace

Sure. So as we've just gone through, we've gone through and shown you what the brand section of Canva looks like and it's a dedicated area just for your brand. And we've done some updates of late which is to provide you with more control. So more control of how your brand has been used to create content. And Jonathan alluded to it before, but it's not just logos, fonts and color palettes anymore. You've got that added extension of graphics, icons and images. So if you have some of those hero images that form part of your overarching brand, you can now apply those and it's just super easy to be able to drag and drop and see what you need from there. Also brand guidelines now, again, ex strategic communications expert here. I used to create style guidelines for all of my clients and I think they created them and put them in a desk drawer and they never open them again. But those core parameters and now available in the editor as well. So you can stipulate color palettes how logos can be applied only on certain colors, whether they would need to remain on a white background or or they need to remain transparent. Whatever the rules are, you can articulate them right here. Now if you're going through a rebrand or evolution of your brand, that often comes hand in hand with many changes when it comes to your collateral and your content. Sometimes they're subtle, but they're changes nonetheless. And the process used to be really tedious to update everything. It was a very manual and laborious process. But now you can do it with one click so you can magically replace your logos and your brand imagery across all of your existing designs in Canva really quickly. And your brand assets are right where you need the most so your entire brand kit is now available in the editor. So when you are in the middle of designing that social car breaking news listicle whatever the case may be, you will find your entire brand kit on the left hand side you don't need to jump back to the homepage refer to your your brand guidelines. You will find them all in there and there's some very slight UX updates that we've had as well. So Pinter folders, if you've got a Favorites Folders, or maybe you've got an unknown, like your news team, your social team, everything's filed in different places. You can now pin those onto your homepage so that you know where to get them. They are the first things you see when you log into Canva. Same goes with brand templates. They're not hidden away somewhere. They're right front and center because they're the things that you use the most. And the last point that I'll have here is that you can now share content across multiple teams. So if your outlet has multiple teams so you're like Jonathan and myself where we get brought into everyone else's team and you're sitting at about 40 to 100 different teams, you can now share content quite easily between one group and another. And the last point that I'll have is I did mention earlier on that Canva can cater to 100 different languages, including five right to left languages. And excitingly, we now have a brand new feature called translate where it will translate the text in your design to nearly any language. I think at the moment we're sitting at about 134 different languages to choose from. So this feature is incredibly useful when you are talking to a global audience or perhaps you're talking to a real like a hyperlocal community, whatever the case may be. This tool is is flight. I love it. That's it. That concludes my Hot Tip number one

Thanks Diane. But what we do find is the canvas not great at translating American English into Australian so we often find we have some some some linguistic challenges at Canva if i What are you saying? Okay, brilliant. Let's talk about languages to wrap up this section more than 60 Like no one leaves the language piece more than then SBS how does how does Canada fit into that piece for you guys?

Okay, well, I mean, there's some examples here. So hot little piece of information that you might not know from the census. But 22% of Australia speaks a different language and at home 27% of our population were actually born overseas. So we're servicing over 60 languages, part of what we do as well, every five years we use census data, and whatever's going on. In the world to cause migration and we kind of re re decide through a process of like which languages need us most. And that kind of shifts and changes ever so slightly every five years. But these are some examples of how our audio and language content teams are using Canva and they're really innovators in this space. I think. They do amazing work and part of what they do is they create a piece of content in in Canva. So sometimes the journalists are writing in language, they're the news gathering in language, they're they're publishing articles in their specific language, so you might have something from SBS French or SBS Arabic. And they're sharing that content with SBS news so that we can publish it in English and we have an input and output editor. To do that. So yeah, so we might take some of their content, but we want to translate it into English, but the assets are already made. So we might just swap out a couple of little pieces of our brand to make it consistent with our brand and then also still give them the source credit as well. And it works in the reverse. So they might take a story from SBS news in English and say yeah, this is this is really going to speak to our community. It might be like a story about immigration and might be a story about this specific community. It might just be news because like just because they speak a language other than English doesn't mean that they're not just as interested in all Australian news. And a lot of our audiences also they're consuming in language, but they're also consuming in English. So they might not, you know, necessarily need to see the same content twice. But yeah, so we use Canva that team creates the document or the project, as you call it, and they just distributed to the teams and it's like, Hey, if you want to translate this, here it is the assets made you just need to swap out the texts. And a lot of the time that's what happens. So the Ramadan explainer that we showed earlier, the little video that this has been translated into, I think five or six different languages. And it's a video so that's great content and great for engagement. And they've just had to swap out the texts and all the imagery and everything remains the same. So yeah, it's a real time saver. And it means that it furnishes these channels that sometimes the operating on a pretty skinny staff with with visual assets, crutches amazing,

amazing. Thank you. Okay, so lots there. Thank you. I know we we have a slide for Oh, my clicker is not working. There we go for questions. But what I might do is, as we chat here, I think there's going to be some similarities with some some similar questions or some resonant questions with our next guest. Christie, so we might actually pause for questions and bundle those together. I'm going to ask you to join the the press table of truth. Take a seat here, give it up for cat and SBS. Thank you. Okay, so we're going to as mentioned with SBS you know, really bringing the world to communities in Australia. Our next special guest Christie is really kind of done the inverse which is bringing local communities to the world. Give it up for Chrystia Grannis, the founder of Global Press. I like to say like a mike Christie, what is Global Press? And how did tell us your story tell us the kind of origin story might be a good place to start?

Yeah, sure. Happy to have everyone. You know, growing up, all I ever wanted to be was a foreign correspondent, traveling the world telling good stories. I actually got my first opportunity to go overseas as a reporter when I was in my early 20s. And you know, it took me about nine days of being in country to really come to a powerful realization that these were not my stories to tell. I was the wrong person to be telling these stories. Right. And I really started to unpack a lot of the limitations a lot of the colonial influences power disparities with foreign correspondents. Right. I lacked social, historical, political, linguistic context to tell real true stories. And so that's where the idea for Global Press came to be. So today, Global Press trains and employs Women Journalists and some of the least covered most challenging parts of the world. We operate what is like a mini Master's in journalism for local women journalists from you know, Democratic Republic. of Congo to rural Mongolia. And then we provide them long term high quality employment, salaries, health benefits vacation and one of the industry's leading duty of care programs, to make sure that they're able to really produce high value high impact but comprehensive coverage of these communities. You know, we find that more than 90% of foreign correspondents tends to center on just four topics. War poverty, disaster disease, right. That's the story of the world. So guilty as we forgive you. And so you know, I think that is a huge part of our remit is to really tell stories differently to help people understand the world differently, understand their place in the world differently. So we put a really high value on the visual appearance of our brand and our stories for that reason.

That's amazing. So let's talk a little bit about some of that kind of like how you show up in the world because we're going to talk about how you use Canva both outward facing for the audience, but also in other areas, as well.

Yeah, so Global Press produces stories in seven languages every day and our story is really focused on consequence driven future in investigative journalism. So we are really prioritizing telling stories outside of the breaking news context, again, to really help people understand the world in fuller context. One thing that's great for everybody in this room to know is that all global press stories are available for free for any partner. And we do find that our stories do incredibly well with us. Newsrooms, particularly those in locations that serve diaspora audiences. Right diaspora and migrant audiences tend to be very underserved by traditional news. Organizations. So for example, in Texas, we have six partners in the state of Texas who take Global Press stories in English and in Spanish to really help provide deep context but also really high impact coverage that they don't have the resources to, to produce on their own.

I love that because so in a sense, you're both b2c and b2b. Right? And, and you're serving both those audiences in that ecosystem in countries that don't have the kind of good fortune of an SBS in Australia, right, which is just fantastic. How does so that's a ton of content, right? And you've, as I said, not just audiences, but you're also feeding journalists and that ecosystem. So I think you're really changing the landscape in a really interesting way. How does Canva power that because that's a ton of content. You're the kind of extreme distributed team Yep. And you've got a ton of languages as well. Where does Canada fit into that?

You know, in in so many ways, so I Global Press. There are 136 of us across Italy globally. We have 41 bureaus across a dozen countries and support team members in nine additional countries. So you know, I think the challenge for us is that we have historically had one creative director on our team. And actually, I'll tell you, with her permission, a more like personal element of the story. Global Press has for many, many years had this one creative director who was really providing all of the design everything for all of our bureaus. Last year she was diagnosed with cancer, which is why I'm here today and she's not she is on the mend and doing well. But what she was able to do before she went on on leave was template, everything and so we were able to actually keep our brand integrity high we were able to really empower members of our team who had never done design a moment in their life to all of a sudden step in in this really like challenging moment for the organization. But we were actually able to take our storytelling to the next level because she was able to template absolutely everything out. So now there are leads in each country who are doing, you know, the social designs in Canva. You know, working with like florists and some other tools for data visualizations and other languages. So, you know, we now have 28 users every day in Canva who are using it everything from you know, what page design, Social Media Design, everything?

And what about video? Yeah.

So we we use video and audio actually, in a lot of a lot of ways Global Press works across a variety of different platforms. So we're using video, essentially in three ways. We use it on social media. We use it as embeds in our stories, but also a lot of my job is not in the newsroom, but is that to actually continuously make the case to funders and investors, why Global Press is important and what the impact of our work is. So during the pandemic, I'm sure any of you nonprofit newsrooms, in the room know that fundraising got real tricky, right? Because all of a sudden that like face to face tap dance with funders that I had been doing, you know, since 2006. I couldn't do anymore so we really had to think creatively about okay, how do we continue to showcase the power of our work to funders in a moment where I can't like do my typical dance in person. Yeah. So we created these impact timelines. And there's one that is playing here and this is a really powerful story that really showcases the power of what happens when local journalists and some of the least covered parts of the world are employed to hold power to account over time. One of our reporters in rural Mongolia Her name is Corlew cuckoo, Coy and she started covering in 2021 a story about forced virginity testing happening in public schools across Mongolia. And her story is widely syndicated in English and Mongolian, wide social media presence in both languages, all designed in Canada, of course. And when her story came out, the government pretty quickly responded and they were like, oh, yeah, that's bad. We won't do that anymore. And across the country, people were like, Yeah, we win and correlate was like bullshit, right? Like, I'm gonna, like, I'm gonna keep up. Yeah, like I'm gonna keep on this. So she went back a year later, and actually proved that the practice had not stopped even remotely. We partnered with PBS news hour here in the US. She went on Evening News here in the US, as well as Mongolia, European countries, etc. And a couple of months after in October of last year, the government outlawed the practice formally, enforcement plan it is actually like a criminal act is no longer happening in schools, which is such a powerful testament of what local journalists are capable of. And so we use tools like this to really in like a 92nd version, take a really challenging topic and turn it into something that Saunders can really digest. But also, that, you know, aren't we use it as a team building tool as well, just to make sure that our team is, you know, linked up on the incredible impact that our storytelling is having? Yeah,

I mean, I just love this because, you know, it's the breadth of the way you're using it and you've not only built this incredible brand, but you've also built this incredible team and this business, and in the nonprofit space as well. So this stuff is actually your bread and butter.

Absolutely do this at scale. Right? Absolutely. And the fact that Canva is free for nonprofits is is a huge, huge game changer for us.

Fantastic and just the free piece is I think we win our 400,000 nonprofits that are powered by Canva. For free, it's free up to 50 seats, which means that the lion's share of nonprofits don't need more than 50 seats. So So three I think the American Cancer Society is 3000 or something and beyond 50 If you need it, it's it's you know, it's a it's a really discounted rate. So that's really, really cool. Stay there. We're going to have a hot tip, because we've been talking video die over to you on the Hot Tip desk.

Thanks so much. Okay, so we'll do a hot tip on video. Now, if you're not already using Canva for video, then please start having a play. Honestly, it is so intuitive. And from making gifts, animations, short and long form content. You can have a lot of fun with this. You can import your own files or you can utilize some of the assets that we've already gotten in the library. But here's a quick snapshot of some latest editing features available. And breaking my own laptop. Okay, so the image background remover is by far one of the most popular features that Canva has, and it made a ton of sense to make that available to video as well. So, without further ado, here's the video background remover. And it's so simple to use. You literally drag and drop the video that you want into your design. You click on it you press edit video, remove background done, there is no more effort involved than that. Next is captions and animations. So adding text and transitions and effects to make your content more dynamic. So when we first launched the video product, we had maybe one or two transitions available now we've expanded that probably twice again and again it will continue to evolve. Next is splitting clips. So this is really to customize your edit so you can drag to the timeline once you upload a video and you drag your cursor to the timeline down the bottom there, right click and you can split it. And the beauty of splitting those is where you can add in different transitions. You can add in different copy you could add in different audio beds. It gives you a way more bespoke product and it also gives you a more more precise edit and adding audio so you can do so by dragging and dropping your own mp3 That's totally fine or whatever is available in the library for you. Once the clip is imported, you can add it to the timeline. You can adjust levels you can adjust fade options and at the moment you can have two audio tracks for every design which can be really useful. And the only other thing that I'll add is that QR code down the bottom there that goes to a landing page that is purely dedicated on all things video. So whether or not you're just starting out or whether you're quite expert in this space. It is a whole resource and it shows you the who, what, when, why and how some tips and tricks, some tutorials, some learning plays activities, you name it, you'll find it right that that's it.

Fantastic. Thanks doc. So this is just a good example also around I will just talk to us I guess particularly what's around you know, you've got training resources here, for example, just give us a another kind of deep dive.

Yeah, so in addition to using Canva to build out tools in the newsroom, we also use that to internally for onboarding, team building, culture management, etc. So all of our tools are built in Canvas. So on the one side here you can see we have like a training overview. We have a presentation on Global Press messaging, which is part of somebody's onboarding when they joined Global Press and then you can see those two orange presentations docs at the bottom is our reporter, Team policy and culture guide. There's one in English one in Nepali, there's one in each of our languages. So we really use everything in Canva to make sure that our team is really aligned on message and that the culture and the values of Global Press are being accurately and widely communicated across our very distributed team.

Love it. And we're seeing this in a number of different ways. Also, you know, we've talked about brand guidelines as well. We're seeing businesses also, more and more doing them their brand guidelines and other assets like this. So it's more interactive, it's more involved, etc. Let's let's kind of take a click there. We're going to do another quick tip again, back to the desk.

All right now the Hot Tip presentation. This is a really fun one. I don't know how many of you using presentations as as as a doctype. But we have some magic shortcuts. So for instance, if I press M, I can Mic drop. If I want to celebrate something I can confetti, my presentation. If you press anywhere between one and nine on the keyboard will start a timer. So say I'm going to do one minute I can start that timer and you can actually choose some tunes. So if you're doing a brainstorm with the team, and you're going to set a time limit to it, you know put one minute choose a chain let's do energetic and then your whole team can just pop along

and that was our wake up chain as well. Yeah. It's bang on actually and the other great thing is when you're when you've got another remote as well okay, now the question is can you turn off the I really go back I pray? Right, it's, it's we can like drop. Time The time is right out right now the great thing is that when you've got the remote as well, when someone's presenting, you can also wreak your own havoc and so I'm like I'm just gonna throw a drumroll and just to kind of get out of mess with them. So they're fun little bits.

Yeah, that's my Hot Tip team.

How tips does hot tips. Okay, let's take a minute for questions. How's everyone feeling? We're an hour in everyone feeling energized, pumped? helpful, informative, entertaining. Yes. Great. Any questions for either Christy or Kat? We've got two more fabulous special guests and also coming up I'm telling kind during the halftime coming up. We're going to George is going to have a really great deep dive around flourish and data visualization because I know that's a really important piece for you. And obviously everyone's staying up here as well. So there's hopefully time for more questions at the end if you have a question. The mic is here and feel free to make your way

or you can yell it out

or you can yell it out or you can yell it out and we can repeat it. Now we've got there one more on the mic for the string. So okay,

you have a question. Go ahead.

Just come to the mic, if you would, please. Thank you for the stream. It's for the peeps.

This is Madiha and I have a question. From both of you. You can answer because I have little awareness. I'm Hope everybody does but um, my question is, which tool is more easier for us for instance, if we use on, on phone on on a computer on an tab, and what I'm seeing that there is a subscription offer also. So what we can do if we don't want that subscription, because that is a little expensive for student like me. So what is the option for us to excel the expertise in this particular field? Thank you so much.

Great. Do you want to take that I'll Szalai you can. Great. Okay. So firstly, let's come and chat afterwards as well. Canva for education is is education usage is one of our biggest parts of cameras are 25% also Canva is free for most education facilities as well. So making Canberra accessible to students is a really key thing. And it might be via your institution that there's an opportunity there to get it as well. The free product has a ton of functionality. And like a ton of functionality as well. So maybe let's also find out where those pain points are for what you need, that you might not be getting in Canada and we can chat more about about that in terms of the device question, laptop phone, desktop, as I said, it's complete that is all the functionalities they're on the same. So it's just a question of what's this context? I use laptop a ton. We're seeing more and more journos using Canva on mobile out in the field, which is really cool. So it's it's more about the context of your usage, then then then the functionality because the functionality is consistent.

Can I add a piece of context to that? I will tell you that when we onboard somebody into Canva, to start being the like country representative to use the tool for the first time. It's a 45 minute onboarding. And that's all it takes, and then they're fully up and running.

Fun fact, I love it. Good.

Hi, thanks for being here. You showed examples of news organizations being able to remove and add content to images that of course would be a major ethics violation and erode trust. In images. So I'm curious i for news organizations, can you lock down some of those image modification tools in the same way that you can lock down design elements? Fairly good question.

You can So best of my understanding, you can lock down the the functionality of the tools but you can lock down access to the images, right. So the beauty of the brand controls so we showed you element controls, but they're also brand controls to get really clear guidelines for the team, which means that and this is really important for distributed teams, so that they're always going to be in that laneway for colors, fonts, icons, photos, as you apply. So yes, absolutely. In terms of that library, but not the actual generally not the functionality. We wouldn't remove an arrays functionality and its fields interesting. The example the die was using also, the context that we're using it in was not an editorial context. It was in a promotional context was like for their thumbnails and images and that sort of stuff. But let's chat more and we can I can show you some of those brand controls as well.

If there's one more thing that I could add is that as part of your brand controls, you also there is an option to have an approval process. So for instance, if you were to have someone who is like the custodian of whatever content gets pushed out to market that can actually go through a workflow within Canva. So anyone who designs it, that person will be notified, they can review it, they can yay or nay they could start collaborating in real time providing feedback. And so then that person will always have oversight and final say before anything gets pushed out to market.

One more quick question and then we'll we'll go to aspect next special guest.

I'm not sure how quick My question is so I can always we take off offline but something I say this is both for Christie and for cat and these are both two separate but related questions and maybe you could do a quick overarching summary and I could touch base after but I love how you talk about, you know, enabling your whole workforce in using Canva. And I'm very interested in how you get buy in and empower other people from journos to your design team like my last newsroom or design team would only use Adobe products, which doesn't really help everyone else. Right. So we had this clear divide on who used Canva versus who used Adobe and I just love to know how you really push that forward and got people excited about it empowered to use it.

Yeah, I will say that you know, the values of Canva are very much in line with the values of Global Press, right? We are all about democratizing who tells the story changing the storyteller of record. And so for us Canva just made logical sense because it's a very it's a very values aligned, very values aligned product.

could just pull that in if you just drop it into just

standby that's a really good question. And you know, it applies to us also because we are a legacy organization. So we do have a lot of those products that are still being used like I'm not, I'm not here to to make up stories we do still use we do still use a lot of those products. I think the way I think the way to think about it, though, is like your, your chant. It's, it's a change, like it's a shift. It's not. You can use this in the same way that you were using something else. It's about like, oh, you can use this in a really different way that maybe you haven't thought about before. So for example for data visualization, I think that's where we got the buy in from the graphic design team, because what used to be like manually doing math, mathematics to like work out how tall the graph should be, and never been, you know, 100% sure that it was absolutely accurate. Now, Canva has built in DataViz. So you just punch in the numbers and it automatically creates it. Yeah, so that's, you know, there's like little things that that kind of bring you in and then once you're in there, it's just about playing with it and spending time in that environment. And it's fun, like it's built to be fun. So

it's built to be fun. Let me let me add one. There's a bunch of online resources as well like so we've done a YouTube series six part YouTube series around sort of the basics through to the more complex areas. We never say that, that you wouldn't or shouldn't use the other tools, right? We really think about brand craft at scale. There's there's the craft might need to happen in a number of places for whatever reasons, whether it's legacy issues, our superpower is then scaling that and making that accessible to the team, whether it's media or agencies or brands, etc. And we also do what we can, we're a small team, but we also do what we can in terms of supporting onboarding, etc, depending on the size of the business so and cameras fun Christy, thank you give it up for Christie, take a seat. At the table of the table of truth. It's kind of like it'll be post match analysis questions for these guys. Okay, so, we've gone from the global now we're going to go local really local, in fact, a local Philly hero, someone who I think you're gonna find my clicker works. Yes. super inspiring around not just her own story, but the sorts of stories she tells and the way camera moves in. Sofia Berlin, come on up to the stage. Give her a warm welcome. Thanks, Tom. Thanks, Sandy. Hi. Take a mic take a seat.

Take my time. I have a little irrational fear of high school and like stages. Okay, I did it. I feel good.

Things are very rational. Okay, so local, in Philly, I think started out in New York. Tell us your story. First generation Jamaican American

first generation American so I'll try to remember everything born and raised in New York moved to Pennsylvania when I was 14 went to Temple University. I've been in Philadelphia for almost a decade spent a quick little stint in DC. I am the creator. I'm a journalist, writer. And producer. I also refer to myself as a non traditional filmmaker. I started out as a journalist at the Philadelphia Inquirer or any Enquirer folks in here. Hey, hi. Which is like a few blocks down there on Market Street. And while I was a features reporter, covering arts, culture and identity in the city, and while there I created the black history untold project. So Black History untold is an identity series that tells untold black histories through powerful and personal stories, because you know, we're not learning all of our history, especially black history in school, right so this is a way to collect the stories through these interviews, and also talking about the impact that it has on black people and their identity and the way that they see themselves. So I started the project there, and it wasn't long before I decided to pursue the project independently, you know, especially if being a black project and being in a predominantly white newsroom. I wanted to tell these stories authentically and I took that leap. There have been lots of ups and downs and it has paid off thus far. So when we tell these stories, you know, I'm it's very important to me as someone who was first generation to highlight the diversity within the black community, all the different backgrounds that we come from our different religious beliefs, our sexual orientations and gender identities, and then telling these untold black histories from that perspective, so that there's a fuller picture and a fuller view. So every year we produce this project through a theme The first year I did it, I was 23 years old when I started this project. The first year I did it, it was just a general look at untold black history. The second year, it was joy when I did it, and when I produced it independently, we did it through future through the lens of Afrofuturism. Then after that the Brooklyn Nets on my work, I started partnering with the Brooklyn Nets to create a New York version of Black History untold telling untold stories in Brooklyn. Then we did a woman installment. And then we did the revolution installment where we told untold stories of global black revolution across the world and that was the first time I really kind of produced a documentary. At first it was most it started off as video production. And then when it came down to screening it at the Museum of American Revolution, I was like, I can't just go up there and press play for each video. I have to connect this I need transitions. And after premiering that, that's when I realized, Oh, we're in a standing ovation and a sold out crowd. I was like oh snap Sophia, you're a filmmaker. Um, and ever since then, we've been doing more visuals. And the most recent installment has been our most successful and most loved and most visible installment and we focused on love.

Let's take a look. Yes, great segue.

2020 that's the year that I realized that I made that absolute best decision of my life

before I leave my house, I mean, I said This is Alison, she looks at us and goes so when are you two gonna start dating? And I was like why? And I was like, what?

Part of the reason why you're here why you're here is because black people loved each other.

It was an incredibly tense moment, and have probably grabbed her hand way too tight. I didn't have to explain why I was so mad. She didn't have to explain why she was so mad. We both knew and automatically there for each other.

Like Love is special because black people do it and black people are exceptional people. And whatever we do is exceptional. But we love hard. We love the we love exceptional and we are

standing in the streets in Ferguson where we met knowing that we were out there not because we hated other people, which is what folks wanted to subscribe to us or prescribe to us or rather because we loved ourselves, you love one another we loved our communities. We have to start to really understand that Black history is the history of this country.

I just love a look out for you. And if I had a ring today this will be the mower for so much. That's that that's a wrap. Like LeBrons

black love rocks.

It does it does and watching it again. I get all the fields because you know you're still with it. Yeah, yeah, I get all the fields and this project was produced independently in the middle of a pandemic with a very, very tight budget and with the love installment, you know, it was really important because I think when we talk about black history and black people we talk a lot about how post emancipation we fought for the right to vote we fought for the right to go to schools that we the school that we wanted to we fought there for the right to live where we want to live with the first thing black people in this country did when they were freed was trying to find their loved ones. And you see that in the documentary where there were ads put out look saying hey, I'm looking for my cousin. They look like this. I'm looking for my wife. Because remember, these people were sold off and they didn't know where they were. So I felt that was important to highlight and we're able to tell these stories authentically Yes. Because now an independent journalist I'm able to hire my team I have it's all black team, and that influences how these stories are told. And Canva has played a huge role in empowering me and I'll the entire documentary actually was on the treatment was built out in Canva. And it's played a huge role in empowering me and getting my visions and my visuals all out and organized on you know on paper so that I can explain it to my team and there's a lot less work in them visualizing things and getting the sense of everything. Yeah,

I love it. And I love the way as I've got to know you and your work that every step of the process is storytelling. Yeah, like obviously you're really accomplished and you've created this beautiful final result right you know, I worked with a filmmaker once who who once said, you know, you do 100 edits, the one that kind of is finely screened is just happens to be the last one you have to be doing an edit all the way along the entire way. And that actually starts for you from concept. So I want you to show us how you put together a pitch deck, talk about what is worst,

okay, so a lot of so Canva is very useful, especially during the development stage when I'm trying to just, you know, again, non traditional filmmaker. I'm just like, learning this as I go off vibes figuring this out, somehow creating something really beautiful and impactful. So I have a lot going on in my mind a lot of visuals and Canva kind of helps me organize those thoughts and do that in a beautiful and concise way. So I'm working with the University City Arts League. They're a nonprofit that creates programming specifically for the communities in West Philadelphia, and they brought me on to produce and direct a short film on the work that they're doing in West Philadelphia, but tapping into the larger story of the history and the culture there. So I created this deck to kind of give them a sense of you know, where I was going with the storytelling and to kind of just, sometimes it's better to show than tell, right and you know, having them watching their faces as I'm showcasing you know the deck and watching them smile and like watching them feel it you know, it's less of a cell when I can kind of explain it in this way. So as you can see, there are a lot of like you might recognize Will Smith DJ Jazzy Jeff, you know, II these are prominent people from West Philadelphia, and kind of highlighting the culture and the environment that created these people in the children of this community.

Excellent demonstration of background remover.

Oh, yes, yes. When I was put on to that I was so excited and I and I was watching your presentation and we saw that you throw the background remover on video. I was like, oh, people are gonna be sick of me. I'm about to be using it. You're gonna be so sick of me.

So I love this because like this is is really clean, really simple. You've obviously just used Canva elements there in terms of, of the cityscape, but I love them the way as we go through if we go through. There you go. You're bringing video in to these presentations. Yeah.

All right. And, you know, I think there's a lot of benefit for me coming from kind of an unconventional background into film. I've looked at a lot of treatments and decks that filmmakers who have been producing in directing film for years do and I feel like it's sometimes it can be a little flat, and it with Canva I'm able to use a little bit more motion graphics like these gifts and I can pull this so that people can get a really get reeled into into what I'm trying to create. And then especially when I'm working with my team, like my director of photography, which we'll probably get to in the next slide, he has a sense of the angles that I'm trying to go for the colors that I'm trying to go for. So that shot with the all black background that's from the revolution installment and that when the top right, that's the director of photography that I'm working with right now, that's from his his work, so he has a stronger sense now of what I'm looking for for our straight to camera shoots in the bottom right, that woman right there. Her name is Miss Jamila. She's the director of the rec center that we'll be highlighting in the documentary, Francis Meyers rec center. So what I did was I pulled exported that YouTube video, and I brought it into Canva. I was able to shorten it in Canva. I slowed it down to kind of match the pacing of the other shots, and I even edited the coloring as much as I could, so that I can get him to understand the kind of mood lighting that I was looking for in the rec center. So if you see she's in the rec center there, so once he saw this, he was like I got it, I know exactly what you're looking for.

Yeah, I love it. And just to echo something cut said the beauty of the video editor for those who are new to it is the workflow is all the same. Like it's incredibly consistent in terms of the workflow that you might use for presentation. When you get into the editor. You'll find okay, like to slow it down that that straight there and it's just a slice so

simple. It's so simple and accessible, which is which I appreciate.

And sort of back in the day when I was doing tacos you know, we'd say that's an if we need to translate function. You know, we need to we need to pay someone right, you know, highly skilled person, you know, their full suite, it was literally 1000s of dollars before we've even pitch the idea. So, you know, just

Yeah, and I'm glad you bring that up, especially being an independent project where we're constantly pitching and constantly trying to get funding that's been a line item that I don't really have to worry about as much in terms of graphic design or even if I am working with a graphic designer Canva helps me kind of create kind of the I sense of what I want. So that's easier for the designer to create their version. Love it.

Absolutely love it and another one here, also worth calling out. You know, the rich library of stock video that's in the editor as well. It's fantastic for this sort of work like I need an aerial you know, I made a snowy town aerial view, chances are it's in that

city drone shot. Yeah, you know.

And I think also with the AI functionality as well, that search ability is getting more and more precise.

And I loved I loved that I was able to find this because I was able to properly visualize how I want to open this documentary with just kind of like a pet of drone shot and a slow pan over the city and then you hear the voice over of like a child of West Philadelphia and I once I was they saw the visuals and once I was explaining it, they got it and they were sold.

Yeah, the thing I love about this is is the way you bring people along for the project. Like I also think in that creative project and whether it's a feature like you're working on or you know, a new story or a longer new story. A lot of the time I think you see the sketch in your own mind. And the heavy lift is trying to get other people to see it as well and get excited about it.

Yeah, and storytelling is a collaborative process. And I think that Canva has made it a lot easier for me to bring people into my into my creative process and really make it a collaboration.

Love it. I mean some more really cool stuff in my shots of

West Philadelphia. So

in the west side. This is my hot tip. I'm doing a hot tip, which is just to share that inspired in large part by filmmakers, producers, directors like severe and others. We've actually really started leaning into this space this year and we've launched a couple of months ago, a bunch of templates specifically for filmmakers and and that whole workflow right so the way we think about it is that, you know, we just storytelling from the seed of an idea through to pre, you know, pitching, pre production, you'll film or edit your feature Wherever you'll write down everything and then it's post production. It's promotion, it's it's all of that, that whole arc, you know whether it's storyboards and of course social templates are already there. So these have been created specifically with folks like you in mind, and they're going nuts. We launched them a couple of months ago, we've had like more than a million downloads and usages in that that time. So just search around those specific topics and you'll find some really cool stuff. And the QR code will take you to a landing page, which have them all in in one spot. Cool. What I'm gonna think we might do is we might hold off on questions for you with teh as well because I think that might be the best way to go because I know everyone's thinking when also want data visualization and I'm I'm mindful o'clock. Thank you

story where he had to cover a fallen soldier from the war in Afghanistan. And how do you represent that fallen soldier in a piece on the radio if they are not able to speak for themselves. And so Fred did his due diligence. He talked to family, he talked to friends, he talked to his dad, who happened to be a prominent anti war protester. And he got all of these different portraits of this fallen soldier. And if you're listening to the final piece on air, you wouldn't necessarily understand all of the editorial decisions that Fred and his editor had to make in the cutting room to build this three dimensional portrait of this soldier

which is familiar of course to a lot of people in the room this process but to the general public, it's it's not so you know, it's a new kind of insight. And an interested obviously he's in Canada. Let's just click through to the next slide die if we could. Three examples here. Talk us through it.

Yeah, absolutely. And I mean, we could go on for days and days and days Canvas part of yeah, a lot of the stuff that we do so obviously promotion ahead of the event, especially when we were building a new event in a new city. We need snazzy social advertisements, we need show posters, or working with multiple newsrooms that have different brand guidelines, etc. And so it's a we're easily able to share some of the stuff with those newsrooms, social teams. Of course, we build the actual physical programs that you get that program design is from an event in Atlanta with ProPublica which was a really fun one. All our events like Sophia are sort of themed. And then probably the most sort of prominent use and you've been basically experiencing it throughout this whole presentation, is that we'll use multimedia it's a sort of supplement our journalists performances, and so that shot there is actually a antique I think, 150 year old cup from ancient China that was stolen from a new museum in Norway. And we had a journalist from GQ, talk about these art thefts and why maybe really, it wasn't theft, but repatriation. And yeah, use Canva background remover, so clutch.

Love it. And of course, also programs as well. So I mean, you're you're again, you're kind of building your business,

get on Canva 1,000%. Yeah,

I love it. And then once the events happened, and it's been a triumph, and everyone's had a great time. What about sort of post event?

Yeah, I mean, as you said, we want these events to feel artful. We don't want them to feel didactic, and like you're being spoken down to. We don't even necessarily want the audience members to realize that they're learning anything about journalism. But we will send out polls after the event to see you know, how did this resonate with you all? Trust is hard to measure. But yeah, we were able to find that 90% of people who came to the show felt that seeing the journalists up on stage talking about the behind the scenes of their reporting, that it produced reliable news and information. We worked with trusting news, which is a fabulous org. And reliability is one of seven sort of key factors of trust that we were able to measure and then we put them in a deck like this. This is actually I literally copied and pasted this from one of our pitch decks that we go to organizations like the Knight Foundation, the Brown Institute for media innovation and say, Hey, this stuff that we're doing is having an impact. Can we have some money please?

I love it really cold. Thank you stay there. Yes. We're going to bring Georgia up and we're going to it's a great segue into data visualization because you're telling a great data story here. We'll come back to what's next in a tick I think let's go straight to Georgia. Okay. Ladies and gentlemen, Giorgio is from flourish, and is for those of you who don't know flourish, and we'll hear more incredible data visualization tool, part of the Canva family now please give it up for Georgia.

Hi, hi. Hi. Thanks friends. Hang in there. We'll be short and sweet

jumps or something we should I was I was actually I get out of my Jeannine a

moment. Just stand up, Reg. Yes, stretch a little bit. Just by a show of hands. Just maybe just as an icebreaker, see some cracking up any of you using data visualization as part of your work would love to see you get

up and stand up and show hands is amazing.

Well, I hope this is going to be helpful for you just wanted to give you a bit of an intro to flourish where Canvas data visualization tool created by journalists for journalists. And this is one of the lines that I think really caught my attention when I was first thinking of joining flourish and the Canva family into how important data storytelling is. It's been it's been a fantastic journey. I'm six months in to this to this family. But it's been. It's been amazing to see how the products that we built actually can can really change the way people understand what you're where you're bringing through in your story. Anyway. So flourish just to give you a bit of background was co founded by Duncan and Robin both of them pictured here. Both of them come from a journalistic background. So Duncan was a data journalist at The Guardian. Amongst other things, and Robin is a very accomplished mathematician, who also created the early versions of The Guardian website. And I promise I'm not just saying this because they're my bosses, but they're actually really fabulous people. And the two of them really just started working on various data visualizations. And notice that it was a really time consuming resource intensive thing and we were just hearing about it earlier. And that really made them think about potentially creating a tool that allows people to do that without having to code and spend a lot of time doing that. And obviously, if you actually commissioned these, you'll know that if it's time sensitive, obviously the delays are pretty annoying to deal with. So they they dreamed up flourish. And by 2016, they came up with a with a product with a mission to really empower journalists to tell impactful stories with data. And thankfully, it's now become one of the leading data storytelling platforms out there. And ultimately, what it helps you do is create interactive embeddable visualizations they can put anywhere and you'll see in a second in any of your Canva designs embedded on your website, you name it, so there's there's a lot of options. And it really is as simple as going to this should be working sorry. I think it's not really loading but nonetheless, let me see. Maybe are

I can visualize it with we can

visualize it. Well, I'll just I'll just speak through it. You basically have a library of 10s and 10s of visualizations. I have plenty of examples for you, but it's just as simple as picking the right chart that you want to literally put on your on your article, wherever whatever you're publishing and add the data, customize the look and feel and then essentially publish it either create an embed code or add it to your camera design. We'll see that in a second. And as such, it's it's now grown to be used by journalists worldwide. And you'll obviously recognize some of the names on the screen. And I think one of the most powerful things about this and we'll dive deep dive into that in a second is the fact that it's really digestible and therefore, the reach is incredible and

Yeah, so while we're just pairing pairing here, the kind of the sweet spot for us, I think, as well for though, you know, often there's, there'll be folks in the room familiar with Canva. And they'll be folks in the room you're familiar with flourish right? The important piece

So you can organize it and for example, this one would be our cards template. You can add really interesting fun facts and if you actually click on these, which at the moment because my internet is a little slow, it basically comes up with a pop up shows you more information pops back, it's usually stuff that you know would take quite a bit of time if you were to get your team to hard code that so that's, that's another really great benefit of using some of the.