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Meet ImpactUp - coming to a city near you!

Andie Murphy24min

Jonathan McCoy

00:01

Hey, I'm John.

Becky Endicott

00:02

And I'm Becky.

Jonathan McCoy

00:03

And this is the We Are For Good podcast.

Becky Endicott

00:05

Nonprofits are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more and be more for the causes that improve our world. We're

Jonathan McCoy

00:15

here to learn with you from some of the best in the industry, bringing the most innovative ideas, inspirational stories, all to create an Impact Uprising.

Becky Endicott

00:23

So welcome to the good community, where Nonprofit Professionals, philanthropist, world changers and rabid fans who are striving to bring a little more goodness into the world.

Jonathan McCoy

00:34

So let's get started. Hey, Becky, what's up, man? Hey, John.

Becky Endicott

00:38

It's here, like the day that we have been dreaming about the announcement that we are bringing to the community, like how high is your excitement level right now. It's

Jonathan McCoy

00:49

like through the roof. Oh, my gosh, like you just think about, there's been so many conversations that have come through this podcast, we have met the most amazing people pouring into this movement, that are pouring into their missions that are surrounding that the you listening right now in the podcast, like we think the world of you, you're pouring into what we call an Impact Uprising, the friends, we're done just talking, you know, the moment is here that we want to move beyond just conversations and move into activation, which is why we are so excited to announce Impact Uprising is coming to you as an event. That's right friends, we are turning the Impact Uprising into a quarterly event. It's not just a virtual event, of course, it's inclusive, and we're going to have the most incredible content. But then we're going to activate in local communities powered by the we're for good community in cities all over the US to take us from conversation to activation. And we cannot wait. Oh my gosh,

Becky Endicott

01:41

I keep saying like we're taking we're for good. And the Impact Uprising out for a spin like the most epic spin in the red convertible. And we're literally going to see what happened. Can I be honest, we have no idea what's going to happen with this event. But we are releasing Impact Uprising. And it's a complete reimagining of a virtual summit experience. Who's it for it's for impact leaders. It's for do gooders nonprofit tears, like people who want to do good to unleash their collective power and impact. It's happening July 11. And by day, we're going to be hosting a virtual free conference, it's going to be conversations, it's going to be convenings to help awaken our collective power. And then by night, we're tapping the We Are For Good community, as John mentioned, and guess what? communities all around the impact work to organize local meetups in 15 Plus cities across the country. And why are we doing it? Because after all, these conversations with you on the podcast in the ecosystem, one on one, we have found that movements are activated at the grassroots level and large scale solutions are found in community. We don't have all the answers. But we know we can figure them out. If we go to the front lines, and we are taking this car out the top is down. And we want you to be a part of it.

Jonathan McCoy

03:03

Yes. I mean, this has been on our vision board. I gotta give Julie confer a shout out. I mean, we've talked about Yes, the unicorn. Yeah, go, Julie. I mean, we talked about convening for a long time. But we want to build always with community. And to do that we've had a lot of conversations of how should this look? And how can we make sure that it really meets you where you're at, but also gives you intangible, you know, actionable ways to move forward. And so our vision with impact up is doing this quarterly. So the first one in July is going to be followed by every quarter, we're going to be coming to you with a new impact up because we want to create a cadence of gathering and talking and really shifting being the shift that we want to see in the sector. And that's where the real unlock comes. It's the stalking.

Becky Endicott

03:44

It's like totally stalking. And so we're taking everything that we've learned. And here's the thing. This is not your grandma's fundraising conference. It is not your grandma's Summit. She's welcome. Yeah, your grandma's totally welcome. And her knitting circle, if they're doing anything to help impact their community, they're 100% Welcome. But here's the thing. It's like, we want to unleash what is there and under the potential. So we're doing something pretty disruptive. And you know, that's our core value. And that's probably why you're here. And we're taking one topic, we are diving full into that lane. We have one theme, there is no breakout sessions. There is one track. And John, do you want to talk about the theme that we are going to be attacking from the front end? We're going to surround it with community and we're going to activate community into this one topic lane?

Jonathan McCoy

04:32

Absolutely. I mean, we're always, you know, taking a bird's eye view of like, what are the conversations we see what are the movers and shakers that are you know, disrupting the status quo doing in the sector. And we keep coming back to this idea of power. And you know this word because we talk about it so much. So at this day with this theme of unleashing our power is I don't think Becky and I don't think this is going to be solved in a day but we do think we could unpack the concept of power in the novel Profit social impact sector over the course of a day, and talk about the ways that it's holding back our funding, holding about holding back how we're pouring into our missions. Holding back us is how we step into our own agency in power, and start a conversation that then can go in local communities. And we can sit across a coffee shop, or a brewery or a community center wherever these impact up gatherings are happening. And so what does that look like here in Baton Rouge? What does this look like in Tallahassee? Or how about New York City and have a meaningful conversation to start changing, start shifting start using the power of the collective to influence change on a massive scale, and that's the vision, we're starting with power, but where you have so many chapters to unpack in the future that we want to hear what you think, too. Yeah,

Becky Endicott

05:43

I mean, this is not Becky and John's conversation. In fact, Becky and John will maybe just be the maestro's connecting the dots. But we want the voice of the community to be up front and I got a I got to drift off to a word you just said there. And you talked about shift. And I want to say something to the audience. And I want to share something really personal that we've been seeing, if you all felt the shift in the energy in the sector right now, we have had more people come to us in the last couple of weeks and say something's happening. We're not sure what it is, but something's happening. And we feel the shift happening. And what we think that is, is that there are a collective of 10s of 1000s, if not millions of people who want to rise up right now and say, you know, what, the systems that we're working in are no longer serving us, the way that we want to evolve has got to be that we leave some of these things behind us, we are going to shed the scarcity skin that has been holding us back, we are going to lean into our power. And that is what this conference is about. And if you believe in working, living, and being, you know, a whole human in this work, and working differently, and being open to new ideas, that is what impact up is all about. And John, we got to talk about what we believe is like the grounding belief of Impact Uprising, because this has been the North Star for we're for good. Since the first day we hit play on Episode One. And we want you to see yourself in the Impact Uprising. So John, like unpack that from your perspective, because I know we have kind of a different lens on it. And I love that everyone can interpret it in kind of a different way. But what were you always thinking because you're the one that coined this term.

Jonathan McCoy

07:30

I mean, here's the thing, I think it's like twofold. And everything always has a deeper meaning as you kind of reflect on it. But some table stakes to me is that through my life and career, I fundamentally believe at the core that movements happen from within, like they have to start from within. And that comes down back to a belief like maybe it's one person that believes that they could change the world that they could do X thing starts with that one person. And so we have to address the inner work, the inner beliefs that are holding back is our ability to build movements or to step into our power, etc. But where I think Impact Uprising comes into this is like to build a movement to build an Impact Uprising, we have to work on our insides first. But secondly, we have to have this belief that the impact that we're creating in the world is not just the impacts the for us and Impact Uprising is this revolution that happens in the people that become more charitable, that step in by volunteering or by sharing or by giving, you know and all of those ways. He's that transforms you from the inside out. So when I think about an Impact Uprising, you connect both sides of that, of like, if we could get more people to just get involved with causes that they're passionate about. And that revolutionizes us from the inside out, we really could transform the world. Like that's how our movement begins. That's to me what Impact Uprising is all about.

Becky Endicott

08:51

I mean, think about this, y'all. Trend number three this year is activate the one and release your movement, if you can really get that one person to believe that they can be the change in the world, how ever that that shows up for them, whether it's volunteering, whether it's giving, whether it's hitting share on a social post that really leads to awareness, advocacy change, whatever it is, we want you to feel like you are the one because what happens here, we want to ripple. And so Impact Uprising is us saying that we're at a critical moment, in not just our sector, not just in the places we live individually. But in this moment in time. We need a revolution of kindness, of generosity, of activation of getting involved in the change we want to see in the world. And we think that by locking arms for impact another Jon McCoy, brilliant quote, We believe we can do so much more and y'all everything about the stats show us this is so good for us. It's good for our bodies. When we give back it's healing and center. bring to us, it helps the one to one, it helps the person on the receiving end, can you imagine if we can all get under that belief that we can be the change that we want to say, see in our community, and our jobs and our lives, and in this world, and that is what the Impact Uprising is. And we hope you believe that you are a part of this. And so let's think about this through like this theme of reclaiming our power. Here's what we really want you to think about. One, we want you to sign up. And we want you to bring a friend, heck, we want you to bring five friends, if you're a rabid fan, like bring five friends, because we want to shift the power in the way we work. So three chairs for vibrant cultures, we want to shift the power dynamics and funder grantee relationships, we want to shift the power and communication and ownership of our narratives and our stories, we want to shift the power and work life and balance. And we want to shift the power and how we own our work. So come on in, we are going to unpack this with so many brilliant friends, we are not talking in a vacuum we are bringing and curating friends from around the country at the world actually, who are going to come into this. And they're going to speak into how we can get our mindsets, right, how we can get our teams on board, how we can start the 1% shift to really activate it on the ground level. And John, I mean, we got to talk about the Local Activation piece because we're going to be gathering by day. And that's a free component. And we want you to come and listen, we got so many amazing friends who are coming in, to speak into this and not just keynote and teach but to support you and give you a pep talk and give you inspiration and give you wholeness and wellness and peace in this work. But the real magic is gonna happen at night. So you got to talk about this because this is really Impact Uprising unleashed.

Jonathan McCoy

11:58

Yeah, I mean, it's the way that this is timing with my family's road trip around the US. You know, I've gotten to meet people that I've never gotten to hang out with face to face on the road. And it's just solidified the power to me of community. And we believe in the power of digital community that's happened in through we're for good. I mean, you know, none of this would have existed if we didn't have the power of digital community in the middle of a pandemic, right. But as we think about how do you really take something from conversation to activation, the heartbeat of that is empowering the people around this movement to gather in their own local communities and figure out what is this look like here? How can we support each other? How can we partner how can we serve alongside one another, toward this end. And so what's happening is there's already 15 confirmed cities. And this could just grow. If you're listening today, and you're like, oh, I want to do that in Duluth, we want to have a meet up, come on Duluth, get in here, we'd love to have you. But how it looks is we're giving the most basic of frameworks to people in this community that want to gather, hey, here's how you get a registration link. Here's how you you know, the Times put it perhaps, but we want the communities to take these events and make them their own. And that's what he said at the top of the show is like some are going to be in breweries, some are going to be at smaller locations. But the idea is connection. Some may be just a handful of people, which is beautiful, and great. And some may be a lot bigger in some of the metro areas. But the idea is beyond networking, it's community building and continuing the conversation. And you know, it's going to be fun, because we're going to bring the fun elements of this, these

Becky Endicott

13:31

are not going to be Civ also not your grandma's networking experience at all, they're actually going to be fun. And we're going to bring the joy and the activation. So on

Jonathan McCoy

13:39

impact uprising.com You can see all of the local meetups that are already confirmed. And if you're interested in hosting, there's information there. But I gotta give a shout out to all the hosts, they're all listed on the website, like

Becky Endicott

13:50

the hosts that are stepping forward, we love you so much teach.

Jonathan McCoy

13:53

It's so beautiful to see this happen in real time. And just the belief and and how this can grow and ripple like we are just so excited. So do you want to talk about like how Overall this is like a different type of professional development experience?

Becky Endicott

14:06

Yeah, I think that we want learning and growing and evolving within yourself within your organization to be absolutely key. So we put one track in, we're talking about power, we're going to talk about how it relates, because we want less overwhelm. We want the content and experience to be centered and taking care of the whole human. In this work. We want to take care of you, not just the work. We want these conversations, the content, and all of these convenings to be curated around these guided topics, to really inspire collective action. You all that's not going to surprise you. We are an activating community, but we also want it to be entirely accessible. That's why we're making the virtual event free. We want it to be virtual free, but we also need that component of having your voice in the mix. So having that local community building is total really disruptive because we want you to be an active part of guiding the next conversation, John, and I said, we're going to have John mentioned this earlier, these are quarterly events, we're going to be attacking the systemic issues, and we want to up in them. But we know we can't do it alone. We're going to have to do it person, by person, city, by city, community, by community. And it's going to start with belief. But I also want you to know, we're not just going to talk to you, we're going to give you tools, we're going to give you playbooks, we're going to give you all the things to help you feel unstuck. And guys, we keep saying the sheer joy is a vibe, and joy is going to be weaved throughout this entire conference. I hope you feel seen, I hope you feel a sense of belonging. And the thing that makes me most excited, John, if I'm being honest, is we're going to take all of your comments at those local meetups or host, you're going to push them back up to us at the we're for good like content table. And we're going to see what's trending. And we're going to see what people are struggling with. And we're going to curate more content around that. And we're going to keep solving, like talking and figuring out the solve for these issues. And we want you to fall back in love with this work. We want you to feel motivated, we are getting tripped up, I want you to believe that you can still change the world and we can still be healthy doing it that we can make an impact in the space that we're in right now. And the fact that you keep coming back to this podcast means you believe and are number four core value is it's not just about giving. It's about belief. Because if you can build a movement of people who believe they will show up with more than donations, they will show up with their stories, they will show up with their network, they will show up with whatever you need, if it's bringing eggs from your chicken to the event so we can spread those out. I don't know what you're bringing, I don't know what you have. But knowing that you are a human being who can create impact in your life in your corner of the world. And if we can put that belief on fire, that is what we think the Impact Uprising movement is going to be. And we are hella honored that you would choose to join us in this. Oh

Jonathan McCoy

17:17

my gosh, how do I even follow that? I mean, friends, don't miss this. Registration is live like we want you involved. It's live at impact uprising.com, like you said, bring your community, bring your friends, bring your board into these conversations, because that's how we can start a bigger movement and conversation around it. And so when you get there, I just wanted to put a plug in here because a couple of things we've been working behind the scenes is that we don't want content to just come through one day and then go away and something talking about power. That's gonna be a lot of people pulling toward change and a lot of hard conversations. But yeah, there's one more toggle switch that I just got to talk about. And that is We Are For Good PRO, you may have heard us mention it. But I got to break this down because it's really been reimagined to a two or 3.0 level here with impact up. So not only is pro now going to come with all access to all the impact apps quarterly. But y'all, this is your hub, you how many DMS and questions that Becky and I get like, Hey, I remember this one episode where you talked about boards, and I just wanted to, you know, figure out and share that with my team. Yeah, we've created this as a hub. So every piece of content created by we're for good in the last four years is fully searchable, and has an AI wisdom tool built. So you can ask edit your question, and get feedback of a reference, you know, nodes have, not only here's the answer to your question, but here's the four episodes that you can listen to in the exact place that are going to talk about this. This is hub in the AI generation that's curated from experts, you trust people that you can actually follow. And it's community at its core, you know, it's just gonna get better as we use it and figure out how people are looking for content, and it's going to help us create more content. So by being part of pro, you're a member of we're for good, you're powering the Impact Uprising, and you're gonna have this not only resources at your fingertips, but you have the Pro community around you. Because our core belief is that you don't need to do this alone. And you don't have to, like we built the place where you can do in lockstep lock arms with fellow people in this community that wants to go further together in the Impact Uprising.

Becky Endicott

19:20

Can I tell you why I am so obsessed with pro 4.0? You said two or 3.0? I'm taking it to 4.0 is Do you remember, everyone remembers this time where they have been in a meeting with either their manager, their team, and they're like, We really need to figure out how to build a digital campaign. We really need to figure out I remember our boss coming to us and saying you got to build an employee campaign. And what do we do? We go to Google. We like type it in. We get some ideas, but we don't get the specificity. I am geeked out by the fact that I can type in ethical storytelling into the search bar and boom not only Do I get the experts, I get the content, I get the links, and I can figure out who's doing it well. And it's like, this is the premium experience for somebody who really wants to elevate, and go further. So what we're saying is impact up releasing this movement out into the wild and watching what it does, and community, for those of you who are like I am bought in and I am ready to take my org, to the next level, we are modernizing and we are going to make this organization a movement, come into pro, we want to have you there. But y'all, this whole conversation, this whole concept is We Are For Good is all about. Everyone matters. Community is everything. And so we need you to be that ripple. And we're so excited to just start this conversation. So I gotta give a shout out to our presenting sponsors who really believed in this event, classy and GoFundMe Arcady group came in as these presenting sponsors, so grateful for your belief. And also gotta give a shout out to attain partners who came in and said, You know what, we want to sponsor all these local activations because we really want these individuals, these hosts these people on the ground, to feel activated, empowered and supported. So thank you to those sponsors who are coming in, there are more, there's so much more to come, we're going to be unpacking, who's speaking, what are we talking about, we're going to swag is going to be a component because why not? And the thing is, is we want you there, we want you in the mix, and how ever you want to show up for this event for this movement, I can tell you, it is needed, it is valued, and it is deeply helping us move the needle on the shift that we want to see in this world.

Jonathan McCoy

21:45

Yeah, friends, I hope you can feel the enthusiasm and our voices, but we want you to head to impact uprising.com And get registered today. So you can lock in your spot as part of this event. But listen, we're going to use the power of this media ecosystem, we're gonna use the power of these conversations in this community, to truly lean into collective power together to lean in collective impact together, we feel like this is an unlock not only for our sector, but for us as humans to be more connected and more engaged in this work than ever before. So friends, have we hyped you up, you gotta be at impact up.

Becky Endicott

22:19

Come on over, you are already our friend. Now we want you to be a believer in this movement. It is time for a shift friends. It is time for a massive shift. Impact work. You know whether you're a nonprofit, social enterprise, your volunteer, if you're just somebody who's doing good, we all must evolve. And it's going to take a big community. It's going to take a lot of voices, a lot of lived experience, a lot of different expertise. But we all have that same passion to do good. This Impact Uprising is building and it needs you. And a movement is best when it's organized. And it requires believers and we hope that you're one of them. So it is time to impact up. Let's be the shift. It is time for that revolution of kindness. Let's make good let's make it just let's make it abundant. Let's make it inclusive. So please come on in join us We would be honored to host you in our house.

Jonathan McCoy

23:17

See it impact.

Becky Endicott

23:19

See you there.

Jonathan McCoy

23:25

rabid fans have always powered the weir for good podcast but now rabid fans can get even more goodness and access by joining good friends. It's our listener support community for the year for good podcast.

Becky Endicott

23:35

Good friends comes with perks exclusive episodes with John and I including the good brief, our new monthly cliff notes of the greatest takeaways and lessons learned from that month and exclusive ama episodes where we answer your burning questions and tap our community of experts. Join now or learn more at Weir for good.com backslash friends.

Jonathan McCoy

23:56

We can't wait to see you inside. That's weird for good.com/friends

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