history lesson, yeah, yeah, yeah, it's interesting. So I appreciate that lens as well. Through the Ages there, right? I mean, the architect used to be master builder, that's all it really was, right? And so it was the it was, it could have been a mason making the cathedrals back in the day, and there was no formal title and all of that. And that was, this is sort of me, and Alex's counter argument to the profession is trying to take back that title by encouraging as many architects to build as much as possible. You know, to and, you know, the AIA is not a huge fan of that. The profession at large, you start to America is a very litigious country. Maybe the UK is too, I don't know. You know, there's a ton of lawyers. So at every turn, you know, we're looking, we're trying to watch out, to not get sued. And as soon as you take on the more responsibility of being a built architect who builds also, even if you set up different companies and all of that. And then the even, the further step for that is then you should, you should do real estate development at least once in your life, if you're taking on both of those kind of roles. And then then you really are back to master builder in that, in that sort of category, so, but, you know, it's like even in that lens I know, and what was I watching? It was a, I think it was Philip Johnson or me that there's one of the documentaries on Amazon Prime right now. I think it might have been Philip Johnson's, and he says something, something's the tune of your best clients or yourself, right? So if I think and why I'm talking about that is because, like, I'm sitting in the building that we designed, built and developed, and I live right across the alley in a condo that I designed, built and developed. I used to live in another house that I designed, built and developed with my wife, and I was the best client, right? So, like, I and that's Jonathan seagals Not the actor, but the architect out there in California. That's his big pitch of becoming architect as developer too, is like, it's sort of an internal lead. Best idea, right? That like, yeah, my, my, I'm the best client for me as the architect. I'm not going to argue. I'm going to trust myself. You know, the rubber always hits the road for anybody when it, when it comes down to money in that sort of way. So I think there's like, the individual, look at it. That's sort of my take on the individual. Look at it, and then as then, if I kind of zoom out and think about society at large for that, one of the things I heard you talk, you kind of mentioned about my involvement in higher ed. So I teach at CU Boulder, and then I also teach at my alma mater, North Dakota, state, so two different universities, both all architecture students. And so when I think about my time at North Dakota State, even as a student, I've, you know, there's every all, every every professor, every teacher, has their opinion about architecture, what you should be practicing, what you shouldn't be practicing, what you probably will or want will not be practicing. And a lot of the professors I had were not practicing at the same time. And that's one of the things that I've always insisted on doing first, is like practicing architect, first professor, second, and trying to maintain that so that I can bring that lens in, but then at the same time, come out of the university, bring that also sort of intellectual thinking, pushing the boundaries and everything in that way. But my professors, I remember as they were not mostly practicing they were mostly not practicing architecture at the same time, they had a very strange lens on like residential architecture in particular. And I remember over and over and over again hearing that you aren't going to be designing houses when you get out of school, you're going to be doing big som style office buildings or public buildings, libraries, museums and all. And actually, once we got to Colorado, I found out that was the complete opposite of how it worked, and it made me kind of rethink the architects role and who you know, then there's, then there's, especially if you're a man, there's, we have a tendency to gravitate towards hierarchy and competition. And so I would, I would in my at the beginning of our practice here in in Colorado, we would always go back once a year and fish with our buddies. We'd have this big all architecture friends, right? And some of these architecture friends, they would go work for very large firms, and they would be doing the public work. I just described the libraries, the museums, very prominent kind of stuff. And their take was very interesting, because they were like, Oh, you guys are just doing houses. And I was like, it took me a couple years to kind of get comfort just to process what they were saying. Because I would just, I honestly, would take it and go, Yeah, we're not as good as those like we're, I guess we're not. We're not the kind of architects that are helping humanity as much as maybe they are, or affecting society as much as they are, because their argument was, it's a public building serving the public. And once I actually kind of finally thought about the whole situation for a couple years, my conclusion now is, is that I kind of slap, you know, slap them around metaphorically when they try to bring they don't do it anymore, but they used to. And I say, Well, how like do you live in these public buildings? No, oh, well, you live in the house like you could probably die in the house. Maybe they're you're even if you're doing home births, like you're born like the house, and especially with the work from home movement. Now, in that kind of way, it's like, boy, I would almost make the argument that single family residential architecture is maybe more impactful to society if you're, if you're an architect, doing that, but here, here's the problem. And you kind of already described it in this situation when, and that was okay. Now you have these, let's say they're tech elites, which is very obvious. You're in out in California, so, and I'm in Boulder County, so it's very obvious. There's a lot of them here. There's some of my best clients. They come from, you know, the Googles of the world, and they're higher ups, and they have money to spend, and they're highly educated, and they're they want to do the intellectual exercise with this with a single family house. I just walked by one of our best houses yesterday with my girlfriend, $6 million budget. It's amazing. It'll be one of the best houses in Boulder. But that's not serving your lower middle class folks, right? Like, Oh, wow. So now I'm and now I'm in that category. So am I helpful in that kind of way? And one of the things that I'm actually most proud of that we've done, and I would encourage architects to not poo poo on it if they want to not if they want to buck the trend and try to affect more of society in a positive way with their with their services. I don't think anybody should technically work for free. You have to eat. The world revolves around money. But you know, come to find out when we when some of our best clients down here. Here have been spec builders. They just, they want us to design four different models that they can repeat and maybe flip and change facades and not happen. It's so it's not so cookie cutter in that kind of way and and honestly, if I had to say, like for us, how we've affected society, probably just volumetrically the most, spatially the most, if you added up all the square footage that's built, it's probably those, you know, four or five, six developers that have hired us over the past 15 years to develop those stock plans that can then be changed and modified as necessary, depending on the lot, and they're flexible and that all that sort of thing. But a lot of, like, award winning high Fauci architects, you know, that win the Pritzker Prize would probably, probably look down on that. And I, you know, and I've kind of seen those kind of lenses in that way. And again, back to the boulder house, like, trust me, we do houses that get on the cover of magazines, builder magazine, we've made, we've made the cover of builder magazine, we've made, dwell, all of those sort of things. And that's, that's kind of the my lens about the the elitism as it comes to how we're affecting society and or not. And like you, like you said at the beginning, you, I'm glad you appreciate my contrarian view. It is often, most of the time, very different than mainstream corporate media or even most architects in the sphere that we, that we, that we operate in, in that kind of way. And I guess that's what's important to me, is I just want us to have an honest intellectual conversation about it, without anybody getting upset and just going, just breathing a little bit, you know, slowing it down, thinking and and and really facing reality and going fine. Maybe we are religious like and if we are, if the majority of the profession is, then own it, then own it. There's nothing wrong with that. I think it's okay to just accept the