So if you're not giving too much top notch support, or what I like to call exceptional customer experiences, then you might be crushing your brand. And this means like, you know, you might be thinking, well, that's weird, because like if they haven't bought anything yet, like how is this customer's experience, but like, if you aren't responding to comments on their feed, or if you aren't, like answering their direct messages, or if you aren't, let's say delivering a great experience upfront, even before they buy, it's the same thing. So I want to remind you of this, because you might be wondering where a good place to start is.