Yes, really good point. I mean, no, absolutely thinking you know, it is about hospice thing. As Vanessa Andreotti would say, have some elements with that. I want to remember Vinnie Gupta saying something similar goes there's some businesses which are going to have to die and others which are going to have to kill which is not perhaps quite in the hospice, same territory. People kind of sort of thinking the task business sort of managed retreat. It's it's hard to have a read again, this is the sort of clarity piece. This is a clarity piece that I always come back to and I have very much focused on what's next. And also trying to dig down into the essence of what is wrong, so I'm not sort of dealing with the surface wind chop of different tactical elements. I'm going to give a TED X Talk on Monday night, where under the banner of you know how we're going to solve climate change, which was the theme of the event. And I essentially stood up and said, Well, if you think fixing and solving this is the approach then that's part of the problem, because it's not about that, you know, this is all these are all symptoms of an underlying malaise. And that can seem very obvious, but actually, it's very profound when you get into that failure of relationship at the deepest level, where it's all about power over one another or power over nature, and the perpetuation of, you know, individualistic, exploitative, extractive, industrial, colonial type of behaviours, and that's not to sort of get into some massive woke explosion, but it is to understand that unless you start to shift that bedrock of a sort of slightly decomposing culture, then we're not going to get the profound changes we need. And then the The analogy I used, I said, you know, if your solutions are often like telling loan women on the streets of London late at night when approached by a single police officer that they should flag down a bus or putting, you know, lids on the drinks in nightclubs to prevent spiking. You know, those are tactics, but they're not addressing the deeply problematic aspects of a culture that are actually the root of the problem. And I feel like that's where I'm at. It's I don't want to do the tactical stuff, as well intentioned, and as superficially satisfying there might be a you know, I want to I want to dig down