We're thinking through, you know, again, in the context of the place, like what are those things that are going to give people that excuse to start connecting and talking with each other? The risk I think, is if you go too far in that and then you you become a game company, and are perceived as a game company. And we definitely see the bigger opportunity you know, far bigger opportunities is how people communicate with each other, not entertain each other, that you express yourself, and express what's in me to you, you know, where we can do it with voice or video or text today, but you know, 3d virtual environment, what are the unique affordances of a 3d virtual space that are going to let us to communicate in ways that we haven't been able to communicate.