Well, first of all, we just come from contribution, right? So we want to meet homeowners because we work in our area. And by being able to get to the door with them and bringing empathy and end up being in having and being gracious and asking questions saying, hey, Kelly, realtor Keller, Williams, as a matter of public record, you know, your homes in default. Were you aware of that? And they'll say yeah, we are where we've been a little modification. We're working on loan modification. Okay, well looks like get about $200,000 equity in your home or more. So if you ever get to a place you don't know your officer reach out to me. Can I get your phone number? Yep, now we've got the right phone number now we get their email address. Now we get the permission marketing piece that we added on to be qualified to our database. We didn't have a realtor report and we specialize in the area that we can really helping them if they if they're in a pinch.