Actually right now, I'm preparing for a lecture in China. And they wanted to talk about content analysis as you can expect, and I said in order to talk about content analysis, I want to first talk about language. The Chinese language is so different from the Western language. I thought that I would have to make an entry into the direction of making content analysis possible for the Chinese. The second one they wanted to talk about is cybernetics. In cybernetics, I am now increasingly developing an approach called critical cybernetics. When cybernetics was invented, they were so enthusiastic about this, but forget that there are externalities. These externalities, cannot be understood in cybernetic terms, because they deal with social phenomena, and I would say with language. So I am saying that we should first change cybernetics from designing cybernetic systems to a discourse of cybernetics. And I'm citing actually there Margaret Mead who at some point in 1987 invited cyberneticians and said, “Look, you have a language, you should study the language and not just the machines.” I think increasingly, that cybernetics is a discourse, that means where language is important, and you have to incorporate these social consequences of the machines and not just the machines. So that is one thing. And to me, the most important aspect now is what I call “critical cybernetics”. Critical not in the sense of criticizing, rather in the sense of exploring alternatives that nobody dared to think about. And so that is what I'm now increasingly working on. It is to identify epistemological problems like, for example, that the content is a message. But doing something that helps people to get over their oppressions. And in this case of cybernetics, the oppression by machines, by having to comply with the algorithms that institutions impose on us and do something better.