I love that question. And I love that focus thought leaders, because that's something I cared deeply about too. And I feel like there's an overwhelming number of the same kinds of thought leaders out there and we need different ones. So but one one correction, I will say is that it did not take off right away. And that's a really important part of my stories because like, I'm sure you have all heard the stories where you know, someone's on, like how I built this or, you know, a Forbes summit stage and they're like, Well, you know, one day I had this idea and like the next day we are just sold out and I you know, can't get my product back in stock and you're like, Give me a break. And so often they are missing a huge gap that they're not telling. And I don't know about you, but I don't learn anything from that from hearing someone's story with their view at the top, I learn from when they went up three steps and a boulder knocked them down back to the bottom. And they had to start over again, which is very much what my story was like in the beginning. And I thought as I wanted to step into this thought leader space as being a speaker starting headbands of hope. And I will say before headbands of hope, was even profitable, I started speaking. So this idea that you have to reach this insane level of success in order to claim your space as a thought leader is not accurate. When you're living in your story, and you're having those experiences, that's the time where you can start telling them social media can be a crazy world, but it's also a world where, where you can hit publish, and you don't have to wait for someone to hand you the microphone, you can just claim it. So I, you know, started to try to be a thought leader. And I thought that being a thought leader meant that I need to go out there and prove why I'm deserving, you know, of this, like, and so I would almost try to emulate the, you know, Brene Brown to the world that the Mel Robbins of like, what would they do in this situation? And it just wasn't landing, you know, I would try to think of what a speaker would say, not what Jess would say. And so that, you know, I was trying to get speaking engagements for headbands of hope, had bands pub was moving slow, you know, it was growing, but it wasn't at this, like rapid pace or anything. And then, you know, one day, I had to speak at this class that I went to, for a former teacher of mine. And it was a, you know, free thing. And it was like, if someone looked wrote a screenplay that was like, Girl has bad day, that was that was me on that day, it was like raining, you know, I forgot an umbrella. I got like a parking ticket, you know, it's just all those things. And so I show up to this class. And I just can't muster up that, you know, impersonation that I have been trying to do at these previous engagements. And I remember, I just kind of grabbed a stool at the front of the room. And I was like, Look, guys, this is hard. And this is all the, you know, crap that I've dealt with the past, you know, year and a half or two years starting this business, I got involved with a fraudulent manufacturer, I launched in my mom was my first customer like, and I just started going down the list of all this like crap that is not on my LinkedIn page, or I'm not like blasting on Instagram. And that was the speech to a room of like 15 people that made me a speaker. And that was a speech where afterwards like everyone was late for class because they wanted to stay and ask me questions. And I realized in that moment that like to be a thought leader isn't about proving your credibility. It's about using your story to help people in their story. And oftentimes, that means that it's not making yourself look great. It's about sharing the moments that don't make you look so great. So that was kind of a shift for me. And that's when my speaking career took off. And at the same time, the more I spoke, the more headbands of Hope grew. And so claiming your space as a founder, and putting yourself as a thought leader is not just free marketing for your business or your organization, it's paid your will get paid to do it. Yeah. And so that was where I started to shift into not just having headbands of hope, be the product that I sell, but the story of headbands of hope, be the product that I sell. So that led to a speaking career. A book deal with Harper Collins for chasing the bright side, and eventually mic drop workshop, which is my online course and community for women to get paid speaking engagements. So that was the shift was when I realized that no one cares about my resume.