Ep 215 - Kim Rittberg

Ellen Yin58min

Ellen Yin

00:00

You're listening to Cubicle to CEO episode 215. You've heard you need to repurpose your content countless times before, but I doubt you've thought to use your podcast content for this purpose. Joining us today is Kim Rittberg, ex-media exec at Netflix, Us Weekly and People Magazine and host of The Exit Interview. Kim's case study reveals her unique strategy for booking more paid speaking engagements by creatively positioning her existing podcast content in her email pitches. This pitch approach 4xed the number of speaking gigs she booked this year alone. Keep listening to find out how Kim scored her first keynote, and how to leverage your podcast content, whether on your own show or guest interviews on other people's podcasts to get booked on more stages.

Ellen Yin

00:49

Welcome to Cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes. Subscribe now so we can grow together every Monday.

Ellen Yin

01:36

Hey, friends, I'm so excited to welcome a longtime loyal listener of cubicle to CEO to the podcast. Hello, Kim, thank you for being here.

Kim Rittberg

01:45

Thank you for having me. I'm excited to be here.

Ellen Yin

01:47

Kim is wearing a gorgeous magenta jumpsuit. By the way, she got all dressed up just for us. So we're honored. If you're watching this on YouTube, you can get a sneak peek of her outfit. Looking fabulous. Kim, you have such an impressive background in media. I mean, again, if you're watching this video, you can see in her background, all of her amazing accolades and awards. You've worked at all the big media publications, especially in entertainment news, you know, US Weekly, People Magazine, Netflix. So I know that you have an extensive background in media. But I'm so excited that now you're taking what you've learned there and applying it to the online space and applying it to having an illustrious speaking career now in in, you know different areas of business. So, Kim, before we get into today's case study about how you're using podcast to curate custom pitches to get you on stage. Let's talk about your cubicle to CEO story. How did you make that final leap from employee to entrepreneur?

Kim Rittberg

02:46

Sure. So the beginning of my career in journalism and media, I worked in TV for about 10 years. So I was writing segments, producing segments directing talent, and really understanding how to create a story that grabs people immediately. Like if your story doesn't sing, your story doesn't air, like that's how it goes. And I also in that experience was pitched by 1000s of people who wanted to be experts on camera. And so I got to understand what makes a great pitch because I was on the receiving end as a journalist.

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