Yes, so everything we heard from all the other rare disease families was you have to have a video, you have to have a moving video. And all these people, like, you know, they will create these beautiful storytelling videos. And we didn't really have the time or the resources to do that. So between like an iPhone, a ring light, and my husband writing the script, we just like, knocked it out in a few takes. And you know, if you watch the video, I think Austin either like blows a kiss at the end or something like that. It just totally was just it was just tried it and he just did it. It was like wow, okay, dun dun. And yeah, it's not, it's not super polished, but it is what it is. And my sister added the captions in the music, and it was a family affair. So we that was kind of our anchor or anchor piece of material, I guess, if you will. And then what we did was, after having contacted so many people to tell them what we were doing, we invited everybody to a zoom kickoff. And not only did we invite everybody we had spoken to we just like mass emailed everybody we knew we put it out on social media, like come join us see what we're doing. Come on the Zoom. And I think we had about 130 people on a zoom on a Friday night. Whoa. And we told the story. And we said, this is what happened, and this is what we're doing. And this is how you can help. I do think we had the benefit of the fact that we hadn't been super open and shared a lot already. Because it had been about a year since Austin's diagnosis at that point. And we said our plan is to raise 2 million $2 million for this research and We cannot do it alone. And we cannot just ask you all here to donate, we also need you to ask everybody, you know, to donate as well. And we had pre chatted with people about creating teams and saying like, this is going to be our friends from work team, or our friends from home team or whatever. And we kind of had all that admin stuff like setup already in give butter, so that on the Zoom, we could say, here's the link to join. And, you know, find your friend group and join that team. And, you know, something that was very awkward for me, but I just pushed through it was trying to say, like, on that Zoom, like, who can commit to doing this? Raise your hand, and like, who can anybody commit to raising $10,000. And it was very crickets, really, but, but I do feel like it's set the expectation that like, we were asking people to do a lot. And some people really were like, I don't think I could raise $1,000. But then they did. And they were so excited, like, so proud of themselves, and I was so happy for them. And then some people got really competitive, and they're like, I'm gonna raise $10,000, or like, we as a team, we're gonna raise $100,000, or whatever. I just sort of organically grew. But we made a really tight timeline, we said, we're going to do this for four weeks, we're going to have a check in zoom. Every week, we're going to have, you know, a theme for the week or an action item for the week, we're going to send out email templates, so you can email everybody easily. We're going to send out social media posts, uh, you can do all that. And then at the end of the four weeks, we kind of had a wrap up zoom. Yeah, I think by the end of that four weeks, we had raised about half a million dollars, I believe. We had some big donors in there as well, you know, come in through, but it was that was the really big push. And I think what also did it was, you know, getting all those people really excited and invested that they then like, stuck with us, right? Because the rest of 2021 This was when we did it. We did so many other events, virtual events, auctions, all that stuff. And people were already like, teed up and excited to either get involved or help promote or whatever it was, and it didn't seem to like come out of the blue then.