Just now perfect timing. Hello. Nothing's happening.
Oh, by the way last week, so that's why I missed yours, Rachel. Like,
yeah, it was last week there was three
or four
cuz at one point I was on the English person, which was hilarious because like it was a show in Scotland and then Brian, Paul, Julie, though, is just like, oh, token English person.
Yeah, well, I already tagged everybody like twice so I didn't want to do it again. It's like if you know, you know if you want to come and then you'll make it I guess, but it's all good. I think everybody's like super crazy busy because we're all trying to
so many people have already turned their brains off.
I have a brain to turn on. Some of you might have engaged the brain that I have.
Oh, yeah, that's actually looking at my messages that that you guys have been sent me around now read your messages. And
that's really helpful. Thanks, Rach. Works on and now she's too good for
us. No, no, I have boundaries, which is actually amazing.
I know. I'm glad you have boundaries. I was just like freaking out. I was like texting Jess and like, and everybody you can always
message me my personal PhotoPass stuff. Do you see if I'm not replying on that then.
I know. But you know, boundaries. And I was like, let me try to sort this out another way. This is not Rachel's baby. This is my baby. Let me figure it out. Hi, Julie.
Sure, Julie. You'll pick your pick one.
I'm so jealous right now.
I bought it off. I had it off a hottie Blake. 10 out of 10. I bought so many stuff. So many like things are.
I feel like you need to like brandish your wand to everybody that comes into the Zoom Room today. If
you do a good job, then I'll night you. Hello. Hello. Welcome. It's already chaos. Well, I
expected that actually within about 30 seconds or so.
Yeah, I think it was about 30 seconds.
Good, good.
Well, ah, well, I guess we should actually do stuff. I'm just brandish my wander around. But does anybody want to talk to me about anything? You know, relevant, or irrelevant? That's fine, too.
Okay, I'll go first. Okay. So my normal processes content is like, ridiculous, of just like, thinking of things writing and posting. What? Yeah, exactly. Which has been fine recently, because I've not been specifically wanting to promote something. So I'm just like, trying to get back into posting to basically make the algorithm happy. No, I'm actually alive. So but if I want to become purposeful about my content posting, where should I start with how to know what to post? Like, do you start like, obviously, you have an offer. But I don't even know like, how to start to know what to focus on to then know where to you know what I mean? I can't even express what I'm trying to say.
I do know what you mean, we got to reverse engineer, I have a thing. I have a thing. I give it to my members in my programme people, but I'll give it
to you. Am I allowed to ask these questions? I suddenly thought I was like, it is just what do you mean? No, no. But then I suddenly thought, Oh, if I just gone over a bound. Like, was it meant to be on your specific question? Sorry. Oh,
no, no, no. And then and Rachel's here too. I mean, it's masterminding we all help each other. Right. So yeah, it bring anything, it's just sort of like I do. You know, a lot of like messaging stuff. But yeah, this content thing I can help you with, hang on, I'm gonna, where have I put it? Message monitoring, dashboard resources, pre launch content planner, right. So I made this for my people. And they got like, they love it. Because it's a it's just a Google Doc. But it basically is 30 days of content, like pre selling whatever thing. So this is the answer to your question. In Google, obviously, we'll go over it.
So that's, that's the prepping part. Yes.
So that's now everyone has the resource. If y'all need help with this, too, feel free to grab it. You don't have to give your email addresses just a Google doc Yeah, people are already on it, I can see. So basically, I like to start with the emotional connection. So I think people tend to and actually, I was just talking to Rachel about this before, I think people tend to kind of like overcompensate, maybe they go one way or the other. What I mean by that is either it's usually like a lot of emotional content, like personal stuff, like stories and things or things about your life. Or it's a lot of like authority and like, testimonials from people and look at all this stuff. I'm doing it in an amazing or it's like permission, by me shit, by Michelle. And, yes, we need to make all of these posts, but it's kind of like doing them in the right way. So that it makes sense, right? So I like to start with the emotional connection thing. It is good for like a little algorithm massage, a little engagement, massage, you know, so maybe three weeks before I'm going to be putting out my sales posts will start to put out more emotional connection posts that week, focus on that, right. So maybe say, if I do three posts a week, two of those posts will be emotional connection posts, maybe all three? I don't know. We'll see. Maybe I get a good testimonial that I feel Froggy. And I want to share on Wednesday, it's going up, I don't care. Right, you know, follow your bliss. But this is a general guideline. So put out the emotional connection stuff. Talk to people about why you care about this, think about this specific offer. Who is it for? Like who is it going to help the most? And what are they going to get out of it? And why do you why do you want to make this for them? Like why can you serve these people so well? And why did you make this offer and and you know crafted into more emotion about it more storytelling about it, I resonate with you where you are now, and I made this programme membership course masterclass, to lead you to hear where I am now, because I see you and I know you're trying to get there. And this is how you get there. Right. So emotional connection. And this Google Doc as well is like examples of my own posts from like the the recent past. Because I need examples to understand these three examples for each type of posts, like very different examples, so you can get an idea. Okay, then the next thing I will look at is the authority and trust. So establish the emotional connection, why you should care why I care. Now, here's why I'm equipped and why I'm the best choice for you, specific dream client of mine. I have a degree in this, I have 10 years of experience in this, I have helped people do this, like achieve this transformation. Here's some stories about that. Here's a testimonial about that. Write this sort of thing, qualify yourself. And then strategic engagement. So this is algorithm massage, part two, really ramping it up, because then you're just gonna put sales posts out and sales post, you're not getting good. They do not. So we have to do this and like massage the algorithm so we don't fall off. So we do that emotional stuff, people like that we do the trust and authority, people are seeing that, but not necessarily engaging as much. Because when you read the testimony, you're like, Damn, that's good. But you probably probably don't even like your posts, but a lot more people are reading it then are engaging. So then we ramp up the engagement again. So we do strategic engagement, again, because it's for a purpose. So not just engagement. Like we all go to a coffee shop together. What's your order? Okay, to be fair, I love that question. I've asked that question. It's quite good fun. It's great and like a small group or a membership, but this is not what I mean. When I say strategic engagement. I mean, like ask a question about your industry ask a question about where people are. Are you ready to make a change with this thing? Have you ever tried Reiki or are you into Selenite and crystals and shit? Are you know what I mean? Like what is your thing about what is your whatever and ask people questions, because
this depends on the season.
Because it will depend what you're offering what questions you ask. So you might post a meme that's like related to your inner your offer or you might post like, you want to know my top three tips for whatever branded quotes with graphics that are super like shareable for like Instagram and stuff like that. You know, what platform are you on? All these things? does matter but this is sort of the general guideline strategic engagement, leading people up to, you know, even tease your offer men, I love to do that that's part of the strategic engagement process for me, like the weekend before my, maybe my offer goes live on the Monday. So the weekend before will be like coming soon. And like, blurred out graphics or like just the date and something like really eye catching. And people will be like, Oh, what is that? You know? And it doesn't matter what it is? Why aren't you telling me? I want to know, it's just a psychological thing. Humans are curious little creatures. So that really helps I build that in. And then then you just go into your sales posts. Which we can go into like specifics of what those should look like, if you want that. But that's like, that's the content planner. That's it. And that's why I do it that way. Well,
no, no, no, that's super helpful. Okay, good. And then Yeah, cuz then the post, you just basically, I know, you need to just make sure the bit that you're making your point about at the top, because people might not get to the bottom, especially with my waffle.
Oh, yeah, you got to make sure that you're like hooking people that you're like putting the most interesting thing at the top. It can be hard to do. Like, I would just tell people, because I don't do it this. For so long. It's like breathing. But when you're first getting used to it, like just write it out how you normally would, if you're telling a story, just write it out how you normally would, and then maybe step away for a little bit, look at it with fresh eyes and say, Okay, if I was my audience, if I was my dream client reading this, like, what's the most captivating part. And then you take that little pill, and then you put it out the top. Like you usually it is just a matter, you can cut out that little section of like that super pivotal thing, or the life changing thing, or the middle of the story, that climactic moment, and just like copy and paste that and put it at the top, and a lot of times, it will still make perfect sense, because people understand, Oh, she started in the middle. Okay, now she's going back, including the end. Okay, we're back to the middle and the end. And now I'm going to comment because I've already read this far.
Awesome. Yeah.
That's super helpful. Because all of those things just make me then just not right. Because I'm just like,
Yeah, it's like, well, I want to do it perfectly. And I want people to read it. So what's the point of doing it, like, if nobody's gonna read it, and then you do put it out. And then maybe you have tried, and then people still don't read it. Like. Other times, it doesn't have anything to do with like, people don't like it. It's people haven't fucking seen it. Dude, you know how many people are on social media, you know how many people are on the planet that just didn't see it. So like, take another post that you've done that maybe it didn't get traction the first time but you really like it, change the hook, change the picture, post it again, at a different time of day, it might take off. Like, you don't have to reinvent the wheel. And I A lot of times, we'll go back into my highest performing content, and change the picture and post that image again, because I'm growing my audience all the time. There's new people in my world all the time, they haven't seen it. And even if the algorithm loves you, at best, 10% of your followers are seeing your stuff at any given time. And that's unlikely. You'll emails then where people will see your stuff, I love emails. But that's an aside. Nobody asked about that so often, cool, okay. How does that feel for you now?
Yeah, that helps me in direction. And then I think I think the question I need to ask is, what is the point of my post, which then if I put these into the categories, like that all helped me then like, be like, where am I dropped? Rather than just like, at mind dump? Just try and like make it more purposeful. And like you say that rather than what's just come to my head today? Well, that word that's right about that word, which is pointless most of the time? Well,
I think the thing is, if we have the strategy in place as an underlying framework, we have our three emotional connection posts going out that week, because we're prepping for our thing that we're going to sell. Then if you feel called inspired to post something else, then you can and it doesn't look like wall spaghetti. Because you have this structure, you're doing this stuff, but also you're doing this also just for fun. I have This thought, and you also feel more free to do that I find you're like, well, the basics are going out. So if I want to have fun with this one I can, it doesn't matter so much. And then you can be a little bit more creative, and then maybe that one hits. And then you learn a lot more about yourself and your audience. So I think that's a lot of it. I think a lot of it is just relieving the pressure. And knowing the basics or going out. I think, you know, I think that's like 90% of it to be honest, because it's all it's usually a mental thing.
Yeah. Okay, like, because that's the thing, because I'm not being purposeful. None of that's meaningful. So then that feels like more pressure for these posts to like, mean something. Whereas if I can nail they're like, this is what I'm launching, and like you say, do a process behind it for that month. And then the other stuff, not fluff. But you know, kind of fluff just, it's fine as well. So yeah, that make sense. Yeah. Another question? Sorry.
Let's Okay, go for it.
Oh, could you said about testimonials. It's funny, because I've got a testimonial from someone, and they keep telling me to put it out there. But I'm not doing that, which I know. But it's because I don't know how to like Rachel's just like,
she's trying so hard. I love you rates.
I just don't know how to lead into it. Like without being like, this person. Mm hmm. I know. We don't know how to great.
Okay, I do. I do loads of different things with testimonials. Because sometimes it just depends how it hits me. Sometimes I'm in I'm in a moment, you know what I mean? I'm having a rough time. And I somebody will just send me something out of the blue, that's really lovely. And I cry. And I'll be like, oh, you know, it doesn't mean that it's like any more or less meaningful than anybody else's that just hit me in that moment. And then I might feel a bit more emotional about it. And so the, if I write a post about it, it will be like, you know, I've worked with this person for a long time. And I was having a really difficult, like moment, a little wobble when they sent this to me. And it just really meant a lot to me. And if you have something that's hanging out in your head, about somebody that you appreciate, you should tell them, because maybe they're having a hard day and it would mean a lot to them to hear. You know, use it as spread kindness, right? Or I might just say I need some fucking content and go out this month. And I might just say, hey, hey Elizabeth, my beautiful assistant. Hey, Elizabeth. I got some new testimonials and I put them in the folder we make them look pretty on Canva and just schedule them in social be for me. And she'd be like, yeah, and then the caption for it would be like, this is a good this is a new testimonial from new client. I mean to that effect, right, like another testimonial from whatever or this is a one to one client and we did this project and they accomplish this thing and I'm so proud or I love that they use this specific word in this testimonial because it's it's you know reflective of all these other things that I love this word and here's why. That might be a good word for you word lady.
Like saying that made me go Ah, that feels anxious. Like that makes logical sense because that's the bit like what whenever I look at because exactly what you're saying when the person sent me the testimony I literally was like and felt all of these fields but I would never think to them Be like I just don't naturally think like that and then we'd write but they're saying like these are the things that made me so happy about this or blah blah blah Yeah, I
specifically love this about this testimonial I specifically love working with my client for this reason this one hit different because I was going through some shit you know like a little bit of behind the scenes what's the context for that testimonial so so
but yeah, okay. You never know
like three main things about yourself in this call.
Like it's literally my nemesis, like content content content planning club when I'm around I can't come to my rage because I'm in circle talking to dead people. So I was like the dead people while I'm not afraid I'm writing content because well content
people want overriding content with that. would be such a good post for today because you can literally just say I would have one say, but the dead people or whatever I content by, yeah. I bet you get some good reactions to that. That might be your earliest you see? Oh, maybe what the fuck do I post if it's not my app? Yeah.
It's funny Katie because my I talk to dead people post was one of the ones that got the most engagement and the most phone calls from my friends going, Dude, what the fuck you're talking about? So it's something that really does pique people's interest, you know how many people sit around and talk to dead people in their spare time? No,
I say oh, my stories a lot. And it always goes down well in my stories, like whenever I talk about it on there, but I never post about it. Because it's funny, I talk about a lot of things in my stories that I never post. And I probably should take more note of what I just waffle on about in my stories and make posts out of it. But I just forget to do that. Well, I
think you can go back and look at now the insights for your stories and like and ones that you've done and see which ones have popped off. Maybe it's worth going in just checking your insights, and what are like my top performing stories. And then see if you can use those as content. I understand why it's easier to show up in your stories because they only once per 24 hours. It's like low commitment is low commitment once you know once you made funds good and bad, though.
Yeah, exactly. So yeah. Oh, that feels Yes. Thank you, you
seem lighter, you feel like to me Yeah, actually like
because honestly, I'll be streaming on test day right now for three weeks, and the person's like, still waiting for you to poster. And I'm gonna do it. And it's because I'm ashamed to post it like it general. But I just haven't known how to like my segue, because it feels weird, just going. And stuff. So
eventually, you'll probably get to that point. You're just like, to care too much. Just like get it out there. But I mean, I say that, but people spend a really long time on, like a really long thing or take time to fill out a whole like feedback for or do a video or something like that, like they've taken the time. And you do want to treat that with, you know, with some level of of like, respect and gratitude. Right. So, and that's what this person did.
So I feel like I want to honour it. But that's also why I'm like, I need to post it because I don't want them to think that um, then like, yeah, it's the opposite. So yeah.
Thanks. Hey,
I am kind of upset that you that you? Do you really think she went over my post. We, me and Rachel had a meeting this morning. And I was trying to get ideas for content, because I used to make body positive content on Instagram. But I don't anymore. For a variety of reasons. Anyways, I was talking to Rachel and all it's been going up is the reels that she makes for me. And I see at the same time the whole world does. And she was like, You're not posting in your head at all. And it was like, Well, I don't know, what do I post if it's not my whole ass? What do I post I used to post on Instagram a lot. And I get text messages from my friends. Like I just opened my feet, it was just here, simply like
body positivity stuff though, or just living life. audaciously.
It was both, I mean, it was both like it started out as like a body positivity. Like I'm bigger than I was. And I used to have an eating disorder. And I'm just going to love myself really, really loudly. Because other people doing that on social media like made a big difference for me. So I wanted to do the same thing. But like things have changed with like medications and my health and stuff like that. And I'm not the size that I used to be and that community is not really for me anymore, which is fine. I still follow and like support a lot of creators but I don't feel comfortable making more content and I just feels like perpetuate stereotypes just like the opposite of the point. But it's just left me a little bit sort of why I don't know what I do is my Instagram now. So and I know this is my job, but I can't do it for myself. So
just talk about what you just talked about. Yeah, that's what Rachel said she said because obviously I'm plus size but the number of friends that have gone from being that and then into that in their head they're still the plus size person and and feel like they're part of that but they're not. Hmm. And it's so then they get that it's a whole different level of how they're feeling about themselves because they're kind of like that communities are loyal to some people do that. But then they feel like they're shunned like I feel like that's the whole thing. But then there's this group of people that are on their tops in that section.
It's a field. It is a minefield, just like when I'm telling you what to do just know. I do. Yeah, I have. This is what Rachel was saying. She was like, you have very interesting thoughts and opinions about the way you see the world. I want to see more of that. Like, I'm just a person.
But yeah, we came up with like pages of content ideas you didn't really see. Yeah.
That you do probably see more of that. But yeah, I probably should talk about that. I could talk about it on Instagram. That is visa super mad about it. I used to make content on here that I don't make anymore. Anyways. Well, thank you. That was helpful for me.
Thank you, I'll shut up.
I don't know. Anyone else needed.
I do have something I'd like you to look at. It's not necessarily content. I wrote it for a website that I haven't been able to pay the creator for. So it's not on a website. But I wouldn't mind. Once over on it. Sure. See if I'm, like rattling on and not really talking about me. I talk about my dogs a lot.
Um, I sent you a request to approve that I look at it because Canvas Oh.
Hate when it does that.
I know. I can't. Even within teams like my clients teams. I have difficulty sharing.
Designs. It's super annoying.
Have to find the right email first? There it is. Cool. Okay.
Okay, here it is.
Oh, it's your it's your like about? Yeah, my about me. Okay. All right. Hang on. Let me I'll just I'll show
you. So you can just skim over it.
Okay, I share my screen. So like everyone can see it too. But I'll just do a little skim.
Yeah, I'm not able to share my screen. So.
Okay. No worries.
Um, I remember those things.
Yeah. somebody the other day about them? And she's like, Yeah, I remember those. Yeah.
I used to cross stitch with my grandma.
I've been cross stitching for the better part of 44 years. Wow. Yeah, dirty 50 In less than two weeks of the birth. I know I'm making it to 50 and I don't look 50. So I'm glad No,
hell no. Oh, that's amazing. I'm just like congratulating people for I'm not calling an ageing anymore. I'm calling it lifing because that's what Pamela Anderson calls it and Pamela Anderson is God now. Actually,
I'm a gamer so it's levelling up.
There you go. There's Yep.
He is pretty badass. 100%
Yeah, I love that
my dog is over here. Farting by the way. Lovely. very smelly.
I'm sure Holly wouldn't be doing that too. But she's locked in the room with my partner
Oh, yeah, forgot your pension. You've done so many things. Okay.
I think honestly, I think I would like read jigsaw. The thing is, this is really good as a one off, like origin story. piece. This is the whole thing from start to finish the Euro life. Right. So it seems is that is very good as it is as far as like you know, enticing people to read more. Right? Yeah. So if we were turning this into like a couple of different posts, you know, you could focus on so maybe one post would be the the six year old Julie with the cardboard thing. Maybe you could find a picture send like a meme. Like remember when like this qualified as a toy or like, you know what I mean? Like that kind of stuff.
You had these big plastic needles and yeah, so it's like nearly people are like, look at me like I'm insane when I talk about it so well, the right people know. Right, exactly.
Yeah. So I think that's a perfect one to use. You know, I love that it's like the girls who get it, get it the girls who don't. So I think yeah, talking about the first one that you got. And then you know, falling in love with cross stitch and learning crown it counted cross stitch and this sort of thing. So like a more condensed version of like, Baby, Julie, I think is one post. And then I think you're, I mean, there's probably a bunch in here, like, obviously, you being in, like the military, and all of that stuff. You probably have loads of stories from that, but it might just be like, I haven't been the stitch switch for my whole life. Like, did you know that I was in the Navy? Because until the other day?
Yeah, I joined when I was 30.
Yeah, see? That's unusual. Yes. Yeah,
I lost my job. And my mom was like, You need to move out and find a new job. I'm like military. Yeah.
Yeah.
I'd love to just people do that when they're 18. Yeah. But that's like,
that's pretty intense.
You know, I joined the military at 30. After the loss of my dad, I haven't always been this ditch, which I used to be, you know, whatever, like, whatever your title was, like, Lieutenant or whatever.
I don't know any of the things. I was I was low level. Non officer material. I was only in for two years and seven months exactly to the day and because I got carpal tunnel from working on aeroplanes, because I was an aircraft mechanic. Ah,
that'll do it.
But yeah, just saying like I joined the US Navy attorney spent two and a half years repairing aeroplanes. It's like, like, Yeah, what a cool thing. Okay, so that's opposed. Yep. And the rescuing dogs. Obviously, I know, you talk about like, Abby, and like your dogs and stuff all the time. But like, I don't know. If I knew that they were like rescues and stuff. Like I knew the dogs and I knew the NCIS stuff, but I don't know if I knew that you rescued them. Yeah,
I have another story that I wrote that is just about the dogs I've had in my life. Oh, and it's really long. Yeah. Yeah.
So again, maybe we like have that one long piece of content, like on your eventual website, or, you know, that you just have for right now until you can put it somewhere and you break it down and just turn it in. It's just multiple posts, like series of posts.
Yeah. Because it I mean, I, I remember my first dog that my dad rescued because the puppy was being abused. I was like, four. And I, we had another one before that. And I we have a picture of them. Blah, blah, whatever. I got a purebred puppy. He had things wrong with him, unfortunately, and then I just started rescuing dogs. I've rescued the last six I've had. But
you were like born into it your leg when I was four rescued my first dog and I've been doing it ever since. Yeah. Like, I love that. And that's such a beautiful insight into who you are. And kind of like your family as well. Because obviously this sort of like compassion for animals is you know, being passed down to generations.
I trust my dogs more than I do people. Yeah, me too.
Oh, you got your your degree there is a post. Yep.
Yeah. So that brings us up to present day. Yeah. National Park Service. Oh, that's cool.
Yeah, I sat at the desk. I didn't. I was not a ranger. That is pretty much just rangers and there's there's so much behind the scenes. You know?
You Yeah, but I really liked that I think it's great as a standalone thing, if you are going to, like, leave it as is I might do kind of what I said in the beginning, and maybe just start with the hook. Yeah. So start with one of the big, like, one of the big things, you know, the Park Service or the military, or any of those things that you were like, you know, maybe you can say the military one, and she's like, there I was. 30 years old. Having like, just recently lost my father finding myself
having no I lost the job.
Job. I thought you said your dad, and then your mom. Oh, my dad.
So like, my mom just died two years ago.
I'm sorry.
I misheard herd. Glad your dad's here. Yeah. Yeah. So you say, like, I lost this job. 30 years old thought I was going to do this thing and found myself having to, like find myself entering the Navy and repairing aircrafts. And then and then you go back in time, when I was six, I got my first thing, right. So people are like, well, how the how, how did you get to the repairs? And like, and then you're going back to being six years old and doing other stuff? So yeah, I think that'd be a great way to Yeah. Yeah,
I could have literally been anything I wanted. The highest score you can get on the ASVAB to get into the military is 99. And I had a 98. Wow. He's really good at taking tests, and I love tests. In fact, that's how I met my husband, you know, those stupid tests? Is what kind of dog would you be? What kind of car would you be? So I went on a website that had those dumb tests. And that's where I met my husband in 2004.
Oh, my God, that is so cute.
This is way before people were really dating on the internet. Yeah. Yeah, that's another. Yeah. Oh, that's definitely a post. Yeah. I don't think I have anything else specifically. Well, actually, I do. It doesn't have to do with content, though, today. So I went headlong into this business a little over a year ago after seeing Desi, you know, I just, I put it all in. I quit my job in December last year. And I have made a no go of like, everything this year. But I realised I think that is because I have no idea. Who specifically is my audience or ideal client? Because I think it's everybody.
Yeah, and unfortunately, when we think it's everybody, then we do the wall spaghetti thing. And yeah. And then we just have walls covered and spaghetti.
So yeah, I was just wondering how, maybe, tell me how you found out yours, what your audience is, and like the process behind it.
I love this question. This is such a big question. But it's so important. And it's a big part of what I I do just with my clients and just in general because it's a big part of business. So I wonder if I have anything that I can share, I think I have Hang on, I have another thing I can give you and talk through it. And this is how my brain works. So I'll just give you those stuff. There is no messaging secret formula okay.
Okay, here is this
my messaging secret formula, which is like it's a like free thing that I run like in people's whatever, I can run it in here if Alex wants me to, but it basically is like how to find alignment with your message, including like, questions about dream clients and things like that. So that might help you put some of this together because this is going to be a lot of ideas, and just overarching theory of things. So that will help you put stuff into practice. So okay, so Okay, here's the best story that has illustrated this transformation for me. So I ran a estate planning business. So like wills and trusts, and lastly, powers of attorney for five years that I'm selling now, but oh my god, it's so hard to sell a business. I had no idea like even finding somebody to do the evaluation is like such a nightmare. Anyways, five years, I learned a hell of a lot. And obviously, I started it here in the UK, and I'm not from yours. I didn't know anybody. I was like, whatever, let me just figure it out. I built the whole thing off of networking, and meeting people and one to one stuff and referrals and whatever, which was great. Until I met, you remember, like March 2020. And then I couldn't do that anymore.
Sorry, there's a helicopter really low over my house. Oh, no. It's shaking my house and the dog is looking for it. I was just, like, weirded out really quick. Sorry.
They're coming for you. Just kidding. Yeah, they are. Yeah, so then I decided, well, obviously, I can't do this in person anymore. But I'm gonna, like leverage my connections and do a lot of stuff on like LinkedIn, and I'm gonna learn social media. So I took all these different classes and learn from a whole bunch of people. And really, the big thing for me, was what I was doing with my content, and how I was thinking about my dream clients was probably very similar to how you are and probably very similar to all of us when we first started, because we want to help everyone, we're driven people who want to help other people. And we want to help as many people as we can, which is a lovely sentiment, but doesn't really work so much practice. So what I was doing was explaining to people why they needed to write a will. It's so important, like for the people that you leave behind, and so blah, blah, blah, and I was educating people on why they needed my service. Rather than kind of switching my mindset, which is what I eventually did was just convincing the people who already know they need a will to buy it from me. Right. So it wasn't telling people that they needed a will and why it was so important. I mean, I still put out bits and pieces of educational content, because you know, it's good for authority and whatever. But it was, I am not pale, male and stale, I am not going to sit across a walnut desk from you. And like take down names and dates of births of people, if you're like in an emotional state, because you've just lost somebody. And now you know that reading your will is important, because a lot of people came to me in that situation, that's cool, we'll cry together all hold your hand if you want me to, like on that type of bit. And then if you don't want that, if you want the purely professional, here is your thing, and blah, blah, blah, and we meet in an office, then I'm not for you. And I didn't get those clients anymore. Yes, it wasn't so busy trying to convince every single person that they needed a well, I was just like, hey, you already know you need a well, because you want to look after your kids. But you don't want to do the whole like having to go into an office and stuff. You want to do it on Zoom and email and Google Forms. I got you. You know, it was that and then everything changed. So I think that's a big part of it. You know, as you're selling to people who already love cross stitching. They already? Not
really. Okay, so my product based business Yeah, is based on people who cross edge. And for people who like the designs because I also use a print company to printed on other stuff like stickers and mugs, and notebooks and mouse pads and all this stuff. But the service side is I want to be able to teach people how to cross stitch mindfully.
Okay, but they would be interested in cross stitch or would they be interested in mindfulness?
Either one, see, that's that's the issue. See in that, I think, Well, kids could do this while they probably don't want to do it mindfully. So maybe adults, but men would could do it. Women could do it. Grandma could do it. Yeah, it's too big.
You don't need to niche down I think or whatever dream client whatever, whatever in terms of demographics so much i i don't really think about it that way. I mean, for some stuff, it makes sense. You know, like you probably people over like under 2530 are probably less interested in Cross Stitch, maybe you could say but you know, who knows, obviously, of financial services, I was going to target anybody under 18. You know, there's stuff like demographic stuff that makes sense. But yeah, Rachel is said, you don't need to do like the demographics so much as ages and genders and this kind of stuff. Anyway, these are people who are looking for something. Okay. So if you're teaching them cross stitching for mindfulness, then they're obviously people who are like self aware, they have some level of emotional intelligence, they're looking to reduce anxiety, probably. You know, maybe they just like want to pick up a hobby. Maybe these are like, ADHD years and people who fidget and they struggle to sit still. And they like a habit like something nice that they can do with their hands. It's not just staring at a screen all the time. Yeah, Katie, feeling like they can accomplish something.
I'm neuro spicy. And originally, I had wanted to only work with people that had mental or physical disabilities. And then I thought that was way too niched. And I wanted to work with a wider audience.
I think that can be a big part of your messaging, I think you can talk about like, I'm neurodivergent. And I like cross stitching, because it helps me for all these reasons. And it can help you know, these people who have this spicy stuff going on for all these reasons. So it doesn't need to be that's the only type of dream client you have. But it can be one of your dream client profiles, as it were. Okay. Okay. Yeah. So that's kind of how I think about I think about it as like worldview. I think about it as like, are they running from something bad or towards something good? And if so, what is that good thing they're running towards? You know, you have to think about how much is this? You know, obviously, these people need to have this amount of like disposable income. Yeah. So then that might help you. Okay, they're probably older. Right? They're probably at least in their 30s. So you can just have a general idea. And it doesn't have to be like, I only work with these people and blah, blah, blah. But if you have several dream client profiles, spicy people who are looking for this, and spiritual people who are looking to improve their mindfulness, or, you know, people who want to meditate and they can't meditate, like spicy people who want a quiet brain.
Yeah, I used to be different. I couldn't even fall asleep till midnight, because I was like, it was constant. And it's been a long time since I've had it that bad. Yeah. Because well, for me, it's nine o'clock in the morning, so I was up at right before six. So I got a lot less sleep than I normally do. Is your heart.
Yeah, I struggling You look stunning, stunning. But yeah, there though. It's
like your hair.
It needs to be purple though. That's what I tried for it. I got blue.
That always happened to me. I did the underneath of my hair purple. And every time it was started to fade out, it would be blue.
Anyways. So yeah, yeah, feeling like they can accomplish something. That's exactly what I wanted to do, Katie. Because it's not easy to do it well.
By poll.
It's not easy to do well, but it's easy to start. So, you know, it's, but I want people to just be able to do what they can do. You know, if you can only do 10 stitches a day, I will go months or years without stitching anything. Because of my bipolar, and the depression that I get in, but every once a while, I forced myself to do it. And then I start doing it and like, it's really fun. I'm gonna do it longer. And I count in my head constantly. So I'm like counting. I have a special number system that I count. And it always is based off of my age, blah, blah, blah, whatever. But that's what I do when I'm stitching. But at the same time, I'm watching TV or listening to the radio. So I don't often do mindful stitching, but I know how to do it. And I want to teach other people how to do it. Yeah. stitchers will have something else going on. Because they think it's boring. You know? Why do you want to do it? If you think it's boring? Sure.
Yeah. Because I guess a lot of people are looking at it as like, awesome thing to do while I watch TV or whatever, which might get them into it initially. But that's okay. Do you want to kick this up a notch? And actually, like, use it to make your mental health a little bit better? Yeah. I would say, as part of like, your dream client, overarching thing, if you're gonna have different client profiles, I would say that they like at the bare minimum are interested in like, in mindfulness, meditation, general wellness, there's somewhere along that journey, because they have to be there in order to be like, willing to invest. Yeah. And they probably, like our creative slash artistic in some way. So maybe they don't do crosses as such, but maybe they do Polymer Clay, maybe they have colouring books, you know, maybe they've been doing colouring books in front of the TV and they want to do something a little bit more, you know, tangible, maybe a little bit. They want to make something that can hang up that like, you know, I'd love to do a cross stitch that had a bad word in it. I think that's like the funniest thing ever.
Oh, by or snarky. I know. I don't have I don't have any swear word ones yet, but either a stack of Richard's is really one of my favourites. So I think I might do that.
Rachel said love a floral fuck. I used to. I have anyways, it's somewhere I had a friend made me a cross stitch. And one of our favourite bands is the Dresden Dolls. And they have this line in a song that's fickle. Little bitch. Romance is like the line in the song. And then she crossed stitched
me from Virginia,
bless her heart. It's a way somewhere safe. Yeah. Because I didn't want it to get dusty, but it was
actually had completed for sale. I have four copies of this.
To love that. I remember when you first showed me that you were making that house?
Yeah, the problem with that is being an actual product is that I have to charge so much for it. Nobody wants it. It's been in my Etsy shop for six months. And I just reduced the price by $25. But still, it's almost $400. And it's small. Yeah. Yeah.
crust, let ya anything handmade. And you know that it's worth it? Right. Like, I've been watching a lot of stuff about dress history. And like, you know, the story of, you know, the history of us washing our clothes and how they were made and how like, and how stuff is made now. And like the problem was she in and like, all these things, like everything that we see is handmade like there's no, there's no machine that's like putting stuff on, you know what I mean? You might have like a knitting machine, but then you still have to put the sleeves on, and you still have to whatever, whatever all of this stuff is made by people. And all of it takes time. But yeah, it can be cost prohibitive for the wrong person. But for the right person, they would say, Oh, this is less than 400 bucks for this beautiful handcrafted piece of art.
Yeah, yeah. And I'm working on. Alex suggested I make up my own phrases, rather than using ones I find off the internet. And that way, it'll be a you know, it'll be certain that I don't have to worry about copyright if I do it myself. Because I know I look these up and they may say anonymous, but maybe they're attributed to somebody and I didn't say by whoever in the process. Because I have one by Jung and I have one by Maya Angelou. But I put their names on it. So yeah, I'm, I'm a copyright Nazi.
Well, as an artist, like, yeah. You know, Oh, yeah. It's
one reason I don't use Pinterest anymore. Because so much of that stuff is stolen and copied. And they give away charts for free. And it's not theirs to give away and stuff like that. I see. So interesting. I should put my stuff up on
Pinterest, though. It's gonna say there's a lot of money on Pinterest.
Yeah.
I think the average income of people on Pinterest is like half a million dollars.
Well, I could use half of the half a million dollars right over the California in fact Five years.
That's my five year plan to is to move to California. We were
originally going to Tucson, but with global warming, it's getting too hot there.
Yeah. I'm gonna go to Santa Barbara if it still exists.
Yeah. Well, we have family in Southern California and Riverside. Your LA?
Yeah, I'm looking at that. So I just I don't want to live anywhere where the air hurts my face.
I don't like cold. I don't like humidity. I don't like snow. Yeah, you can. California is the only place you can live. Yeah, well. I live in Indiana, but I'm literally one mile away from the lakefront from Lake Michigan. So we get lake effect snow on top of regular snow. Hi, I'm from Rochester, New York, which is even snowier. Because you get like effects from Ontario, and sometimes from Erie. So now, anyways, I'm just rambling on now.
I hope this has given you something to think about. Alright. Yeah, I've taken some notes. Yeah, I think dream client profiles versus one dream client is the way to go. And I also do different dream client profiles for each offer. So every time I come up with a new offer, I'm like, this is this specific subsection of dream client. This is for and this is the exact transformation that will achieve. And then I build that everything else. Okay? Because it starts with your dream client. Because it's all well and good to make something. But if you're not thinking about who's actually going to buy that, maybe nobody's gonna buy it. It has to be clear. Who is it for? When do they get?
Okay, I'll leave you with that. All right.
Does anyone else need anything? Or should I just wave my wand around?
Is it really cheeky to ask you about sales pages?
No, it's not supposed to be just content. It's anything it's anything and everything. I do messaging that's all of it. So yes, please. Pages. Do you want to be that you want to be able to share your screen? I think if yes,
that's okay. Or I can send you the link or whichever is easiest. What?
There you should be able to do it now.
Okay
God, I thought it was a thing where I share Well, thank you done
so I like keep tweaking this page. And like that planned. I have no idea. If I'm completely missing big things. If it's yeah, like the obvious, basically, yeah. It'd be again like pointers on where what holes I'm missing. If it makes zero sense if that's okay, or just your general thoughts of start again?
Yeah, we get no no we'll do like a mini audit live I like doing this monthly soul guidance reading so this is like astrology is this Tara?
Basically like monthly subscription? Um, psychic channels spirit guide readings. Okay. So
I might put like psychic read and then soul guidance psychic reading, or because here's the thing. Here's the thing is your dream client, put yourself in their dream client read your sales page? Would they self identify? If the answer is no, you're missing something? So I look at this and the first question is like Yeah, but how? So embrace your path to leadership with monthly soul guidance readings. What kind of readings what does that mean? I wasn't exactly sure I knew a spiritual but I didn't know what exactly it was. And then for the woman who leads inspires and transforms your guide to clarity, power and prosperity, I love that those are probably all words that your dream client uses. But I want to know to what end is this for business women? Is this for like, like, you know what I mean,
self led, motivated women that are interested in personal growth as well as because my safer the people who currently buy these are a mixture of women in business and women who are career would like they're at the top of their career, like kind of like six figure business women.
That executives and entrepreneurs
No, it's not just entrepreneurs. No, no, well, no, no, one or two of them aren't entrepreneurs actually. Okay. They're spiritually open minded, obviously. Because yes, that's like a given that people that kind of want nudges to keep momentum and awareness like you know, things that is kind of what they You were? Well, now I'm getting my head.
No, it's okay. You're good. You're good.
I'm not very good at explaining things, which is why then things are.
That's okay. As we do in this together, we're in no hurry. It's all good. Okay, so but I would add the psychic thing. I think that for the woman who lead I like that I would look back through your testimonials and make sure that these are actual words that your clients use, like looks at your testimonials and what they've said about working with you and how they feel after working with you. Do they use the words clarity, power and prosperity? Because maybe they use abundance? And you know what I mean? Maybe they say they're empowered rather than there might be some little tweaks? Yeah, so speak their language. But just have a look and see if it matches up and tweak if needed. If not leave it
that makes sense. Okay, cool. Welcome
wow
okay. The first two paragraphs whether you're a business owner, corporate troubleshooter, laser leader in your field, confidence and grace. So like those two, that's separate, then, like the why monthly soul guided reading are essential for you give that another heading to be its own thing.
And then I think, above that, I want you to maybe identify, like the top three things that you either help people with the most or people get the most impact out of, or what their transformation might look like. So you might say, Does this sound like you? You're feeling anxious and overwhelmed, and you're struggling to make decisions. And you'd rather step in and you're ready to step into your like, most empowered self. And lead the way you were born to do, right. Yeah. Makes sense? Yeah. So three things like that. So it's just like design use the rule of threes with with writing as well. Okay, yeah, that will help. That will help a lot. So do the three things that will help them to self identify, I am here but I want to be here. So pain points and aspirations in the same. Leo, are you like this want to be here? Yep. And then go into whether you're a business owner or corporate Trailblazer, because then they'll self evident. Oh, yeah. Okay. Well, I understand the beginning. I'm into this psychic guidance readings and stuff. Give me more of that than they see those top three things. And then they're like, Yeah, I would like to step into my leadership. And yeah, I am fucking overwhelmed. And then they're going like, yeah, business winner. COVID Trailblazer leader. Yeah, I am a leader. Okay, this is definitely for me. And then they read why it's essential for them. Do you see? And it's okay. But I think it's all worded really well. Okay, I wouldn't necessarily change any of the copy. Other than like I said, if you want to just go through with a fine tooth comb, and compare the words that you're using with your testimonials. Okay, cool.
You want to scroll down a little more? Okay.
Oh, wow.
See, this is really helpful for me to read this because I love you. And I see so many people talk about how amazing you are. And I have until this moment, not known how to work with you.
Oh, that's good. I talk about anything and I've been
trying to get better on it. No, that's what we've been talking about. But I just want to tell you like this is really helpful to see like from somebody who is like, you know, for all intents and purposes your dream client. Yeah. Okay.
Next people go okay, the sales you're not like looking at going I still have no idea what it's about or if it's pointless. You're kind of like that. It sounds cool. Yeah, that's kind of helpful to know as well.
Doing a good job, I think. I think you might be better than you give yourself credit for darlin. That might be the running theme of today. I can see what you receive each month. Oh yeah. Because it like, would you I just get one reading and when whatever or is it sort of, you know, just say everyone super clear.
Yeah. Because this is cool because it's like a one to one. Yeah, like a membership price point.
It's interesting. Yeah. I like this. I feel like it's very forward thinking person this country do you do taro or Oracle or do you want to specify or no?
I didn't really specify just because it depends on the person's energy I literally each month it will be a different thing. Just whatever spirit come in and go that one this and that and I'm like, Okay, nice.
Okay
nope, temper
Well, 1971 QUESTION Okay, like the pricing mandatory.
Okay, but then the limited spots for a limited time thing is a little bit confusing, because it's, everything else raises one to one and then you say exclusive community. So is it like a bonus that you also get put into a group?
No, I've never even thought about how that reads. No. is literally just there is no yeah.
But just like you get to be cool with all my cool clients. Yeah.
A bit confusing. Yeah, maybe we're just
like, instead of saying, like, exclusive community just like, you know, vibe with people like on your similar wavelength, or maybe even just take that out entirely? Because it is a little bit confusing. No, cool. All right. Rachel says take it out. Okay.
No, that's perfect. My It's funny how you don't? You just don't see it? And then you said that? And I'm like, Yeah, that's really confusing. What? And I'm showing the moment I thought it meant something. Now I'm like, What did I mean? Yeah.
Am I allowed to raise something as a potential idea? Yeah, so I know from talking to you, Katie, that it is so much more than just a three card reading. But whenever I read three card reading, I look and I'm like, but people did it for free all the time on Instagram, or on Facebook, I think if you took out if you did made it, if you were more just like you, because you channel spirit each month for the person. And then you will use a modality because they sometimes do like pendulum bit. So as well for people if like that sort of spirit screaming at you, um,
not so much in these ones. Because you're right, the cards are just a visual aid more for the people, then I
think the card reading, I'm like, I could do that myself, I could get that for free on Facebook, I do get that phone, people did it for 10 pound on Facebook. So for the price point, to me, a card reading is very mismatched. And I have to admit that like from what like from way back when before I actually knew what they actually do. I was just like, oh, that's a lot of money for a card reader. Whereas I think if you do it, it's like, yeah, it's like what just yeah, it's just that it's like you're giving guidance each month that you are channelling from spirit, that is worth 79 pounds a month.
Okay, so change that to bespoked channelled guidance or tailored channelled guidance. And then I can put in that section something like use of like there could be cards used or blah, blah, blah, I
think if it's only I wouldn't necessarily even say that, because I don't think that that is going to tip anybody over into actually buying I think that it's the guidance that they want from you. And just each month, it's like, cool. I've had this message. And here's some cards to help you with learning this messages. I feel like it I don't know, I don't know about you about by anybody else in here. But the cards to me wouldn't be the thing that would tip me into spending.
I think people will probably I think that's a really I'm glad that you said that because I think people will be coming at it from two different directions actually, because I fucking loved Hiro. And the fact that you use cards is what made me ask which ones do you use? Because for whatever reason, oracle cards just as I don't know, I don't really like I just prefer Tarot. I guess I don't know. And, and so I would be like interested to know, like, also maybe if a person is more visual, you know, they might like if they get a voice message from you. Like, that's great. But if they're a visual learner, then the fact that they do get cards and like visual representation of that guidance would maybe be helpful for them, depending on how they learn, but I like what Rachel is saying and I want 100 For doesn't agree with the lead in is that it's like bespoke intuitive guidance from spirit presented to you in visual and auditory format. Yeah, so the lead isn't the tarot cards themselves, the lead is the guidance. And, but a little bit of like how it got in what it looks like is obviously good. But I agree because
people who are dabbling will do it do some stuff themselves, because again, I'm like, I do Tarot every morning. What is this going to be different from you compared to what I can do for myself? And it is it's the you channelling spirit because like, I've experienced that from you. And it is bonkers and amazing. And I'm hoping to do this next year, because now I know the full story of what it is. But I'm just I'm just because I know that I want to ride your bike.
You got all of us in here. Like.
It's not like, here's a card. This is what the card says it's really, here's a card, you're literally like visual of it. Then I just go. Actually what I'm doing is just channelling in the cards, a bit of a prompt, but not really. It's just yeah, you're not
just writing out what the card guidebook says. Because obviously I do tarot and I pull a card and I go, Oh, what does my guidebook say?
Yeah, use guidebooks. Not there's anything wrong with doing that. But no, that isn't. What if that's the survey? Yeah. And I forget that some people might think that that's what I'm doing. And no,
yeah. So that's a good thing to know, lead, lead with the with the channelling and the intuition and that kind of thing, rather than the modality itself. I kind of am like that I don't really lead with the copy. I do copywriting but I don't very often talk about, like, here's an email flow that I can write for you. Yeah, you know, it's not really about that. It's about like, the strategy and the overarching alignment and putting stuff together and dream clients and strategic messaging and, you know, it's all the, it's all that it's not really, you know, the the copy is like, the vehicle.
Awesome. Okay, that's super helpful.
Okay. Is there more on this page looks long? Or is that just testimonials?
That yeah, that's just like, I've just stopped testimonials the bottom because there's nowhere else really to stick the word.
Okay, I would say stick a couple of screenshot testimonials just throughout.
Okay. I'm sorry, I need to, it's the one thing Podere is shipped with how you can build the pages. And it literally just, it would literally end up being like these giant blocks, which is the thing that's so annoying. But
a lot of people will be looking at this on mobile as well. So it won't matter that it's a big giant picture on mobile because it'd be all squished down. Okay, so maybe don't worry about that too terribly.
The option to HTML codec. Because sometimes these things are like, if you're dragging and dropping, it's horrible. But if you can, you can HTML and then you can get around it.
I think, actually, I have no idea if I can, if
you can and you want some HTML Help just holler because I started making my flight that HTML when I was 12.
Amazing. But yeah, that's it like so does that feel super long? Lindsey seed have I gone a bit too?
No, I think that's the right link for that price. I know that sounds weird. But like, the higher the price is the longer the sales page. Or if it's like a really long commitment. So this is like, what, three, four months? Four months?
Four months? Yeah, that's like, oh, man, like it just rolls on that. So most people have, well, the people that signed up in January are still doing them at the moment. So okay, that's kind of a big deal.
Like, obviously, they're getting some sort of value out of it, that they've stayed for that well, and you've got some pretty amazing testimonials. Yeah, don't let the weird formatting on desktop stop you. Okay? Sprinkle a couple few like through there because it really does go a long way. It helps to break up the page like visually for a spicy people too. Okay. But once you have the different headings, and like your bullet points at the top, and a couple pictures sprinkled through, you be like, holy shit, this second page.
Oh, thank you so much that that's so helpful. And that's about too many tweaks.
No, usually.
It's like, Yeah, but it's just like,
you need to start again.
But we just, I was talking about this with Rachel this morning, too, is we just can't see our own stuff. You know, like, we're too close to our own businesses. That's the paradox of it. I can't do this stuff for myself. I had a meeting with Rachel this morning because I was like, I needed her to help me with content ideas. Like I have a money person I have. Like I have a new coach Mike Id No, I love him and like, you know, because you need somebody you Like I'm not I know business stuff. I'm not dumb but I'll be god damned if I can Yeah, so yeah, but I think you're doing great.
Thanks cool so much like weight off my chest with you
honestly, every time I say something you just feel like a little your energy so much like
one little start going such. It's like
if you if you want me to give you some feedback on any of the posts you write or if you redo the sales page or whatever, just shoot me a message
Same goes for everybody. I like to help.
Some like one that's what's done.
I know
I was thinking first too, was it looks it reminds me of a lightsaber. Yeah,
my partner has a lightsaber. He busted it out when we were doing the Christmas.
I did a really quick random question that I could just message you in sec, but I'm just gonna do right now. Um, you know, Elizabeth is amazing. Does she have any capacity? Do you know? Oh?
Well, as of a few months ago, I think she was fully booked. I
could ask her couldn't I? I would. I would. Yeah. Okay. Go. Get in that team chat.
I will. Thank you. Told you that I could do like yeah
my little brains quiet.
That's good. That's nice. So
much cheaper. Thanks. I'm not in it that much. In a nice way, in a way that like literally content is the thing that causes me the most stress. And like Rachel is so good about. She's always like, gum monkey at you couldn't do that. Am I still? Wow. But so yeah, so it'll do my post dead people one over content writing or something like that. But isn't just this is where I get in my head. Just writing a statement post by that I'm sticking on. Isn't that a bit weird? Like
it says what's in fashion? Yeah. Okay. Cece, can I ask you to look at my new front page on my website
I'm redoing it to be more agency based and I've not got very far I've done like, two paragraphs worth but you know, I might as well get your opinion whilst you're here. Yeah. Who asked me?
Yeah, I made you the co host so you can drive? I never knew I had
the power. I love having the power.
You do. Okay, it's so helpful watching someone go away like when you even going through Julie's about you and doing like the content? That was so helpful. Watching you do and like, I don't think I've ever sat on other people having audits before. Ah, which is I'm just like, oh, this is so helpless. I'm like so excited to watch you do this.
Yeah, this is this is pretty much all I do in the method mastery in my membership is we do that masterminds and everybody hops on and on and all their content live. That's pretty much what we do. Yeah. Anyways, I
love doing this.
Okay. New Content overwhelm. Okay, how cute you are. Okay,
new poop related?
Always want you to put a hat on always.
Yeah, that might change your hoop picture after a photo shoot for Instagram. Well, first brands photo the next weekend.
What are you doing next weekend?
Not this weekend. Next weekend. Close.
Is it just the hoop? Are you doing the whole deal?
No, sir. It's just it's just aerial related. So I'll be probably hoops, hoops thing and change. Hopefully, maybe trapeze. I've got trapeze now. Just give me the thing on all the things
I'm excited right
now, do
I do like make you appear like you're everywhere all of the time. That's what I say. When I talk about working with you. It's like people are like, you just look like you're everywhere. Like I'm asleep.
Yeah, cuz it's kind of trying to push mostly the Yeah, it's like trying to push like, obviously the digital marketing bit. But it is that's kind of what we do really well. It's like the repurposing and stuff.
Okay, let me ask you because actually quite a bit has changed for you. So who is like your, your dream client now because it's not just you, it's the agency you want, like, you want big boys or you want people who like are just starting to grow their team or you want scaling people or what I
want, I want scaling people most like so the dream that ultimates that I love is my two big clients is the ones that actually have employees slash associate already. But they've been stopped doing all our marketing all by themselves. So it's about them the first step into like, right, let's get somebody to help out with all this stuff. But like, they don't just want one person, they need more, because they're at that stage of business where they're doing
a lot. Okay? So they already have a team, they have like grown as far as they can with that. They want to outsource their digital marketing to an agency so that their like, internal team can focus on whatever other stuff that's going on. Since you all the like, so
Yeah, cuz like, for example, the polynomial studio, which they're, like, one of my favourite clients at the minute, because that's like that. I do a lot for them. And it was a pole instructor was also the social media person. That's like kind of getting to the point where it's like, right now, they actually get somebody who is skilled in what they do, rather than it's just like, Oh, she could post some bits on Instagram. Okay, so
they're kind of like they're taking their digital marketing seriously as a tool to scale. Yes. That seems different. You should write that down. I don't have. Okay. Using taking digital marketing seriously as a tool to scale.
The reason I asked that is because this first bit reads to me like a solo guy.
Yeah. But like, I think it's, yeah, it's because like, there's not really like a C suite or anything like that. And anybody, I want it to still be like the person that founded it, I want to be talking to them. And I want them to be bringing me on. I don't want to be talking to HR. Oh,
yeah. Okay. So like, founders and owners. Yeah,
founders and owners,
who have a team, whatever that might look like for them. Yeah. So
that my other big client, they, they convert camper vans, so they have mechanics and people that do those sorts of things to actually convert a van into a camper van. But then it's just the husband and wife. They're still doing everything out there. That's why I've come on to do the marketing because the wife was sales, marketing, HR, the whole shebang. Okay.
Okay. I mean, I definitely think we're close. Like, I think this I think this the message is right, I think it's just a little bit of like tweaking as far as like, so the dream client will self identify. Does that make sense? So yeah, I would say like owners founders and maybe overwhelmed by like, you know, managing your team, you know, maybe overwhelmed by like by managing your team or by balancing all the bits and pieces. You're at a point where you're ready to scale and you want to stop playing small on social media and work with like a full scale all encompassing agency that can just take your vision and make it real you don't have to manage Yes, yeah. And then I think the second paragraph is probably fine. Oh, you know, maybe beef it up but like
yeah, um, well, I'm gonna restructure the whole of everything else literally just start with the homepage because I was like, why not start? And then this bit I change this 50 That's cute
like that digital marketing isn't just social media
do you want to mention anything about the emails and stuff?
I was just thinking to hopefully, then then through from there, cuz obviously this is just the homepage of the website. So there's going to be like whole other. Yeah, well, it just faces
it's just because you said like socials a couple of times, and I wasn't sure because sometimes people We're in like, scaly place, get very excited about email flows and Biden about, about making money while they sleep about selling their offers and warming up their audience without having to be in a group. So that's the reason that I asked if you want to mention it. Because it could be a poll for people who are in that spot.
Yeah, yeah.
Yes. Because people who aren't quite there yet don't get quite as excited about emails, because it's a lot of work. Yeah, like initially set them up. But people who are ready to scale and when to invest in somebody to do it for them do get excited. Yes, like, well, you can build this 1000s. And I get stripe notifications. Like, What? What? Yes, please. Yeah.
You're welcome. The rest of it still needs work. It's really it's really hard actually trying to like, yeah. Hard changing it or from being just me to be engaged and see me.
Yeah. Because you don't want to sell like, you know, message, Rachel, if you need anything.
But then so many agencies are just the agency and it's not. They don't have a face of the business. It's just, yeah, very corporate. A lot of them go very, like what I call pop up and stuff.
Yeah. Oh, you know, who does this kind of? Well, that's similar. M K. L. O wt? Agency, Amelia sordell. Is that right? My brain. I know her from LinkedIn. But she has like the cloud agency is based in like London or something. I think she like super took off like post lockdown, or whatever. And just like, but she is an agency where she's sort of
go quiet in it. Yeah.
So that might be helpful. For some inspiration for you.
You thank you
all the time. Like I found a competitor.
I've been really struggling to find competitors. Because it is very much like they're very what you would expect from a digital marketing agency, or it's a person then that actually doesn't do any dumb for you anymore. They are like you remember my rant this morning about people that are just influencers? That coach? Yeah, they go down that route. And that's also really annoying. So I'm like, I want to find out what if I people do what I do?
Yeah. I mean, I don't know if she like meets what I imagined. She does, like strategy meetings and stuff like that. I mean, I don't even know if she's like that good. Really. They've really taken off
and I quite like her brand thinks it's all similar colours to mine. So yeah. I like it. Yeah. Yeah, it was like she does workshops and stuff, which I still want to do workshops and things too. So
she's prolific on LinkedIn.
Okay, okay, there you go. Go forth and steal.
Yes, I shall I think this format might be
there you go. I wouldn't have even thought of that until you said, the agencies that don't have faces and blah, blah, blah. I didn't ever think about it that way before. But yeah, you're right.
I'm just glad I can refer people to you all the time. No, and you can always take the work. Rachel, I need this. Okay, this one I just like much better than okay. Like,
it's literally just because I don't like having to say no. So I was like, well, I'll make an agency so I can always say yes, yeah. Teradek but then tax. Yeah.
It's just hard to build a team isn't it? It's not easy. Katie, your team Rachel, aren't you? Yeah. I didn't know that until the other day, either. I was living under a rock. I don't think what is going on.
99 people people don't know. So it's fine.
Is that on
purpose? It's a bit more on the download with Katie. Yeah,
that's there is a reason for it. But yeah, yeah, yeah, cuz you're doing your own thing.
Yeah. It's like she just has like a little bit. Yeah.
Basically, just to like harass Rachel and have an excuse that I'm part of your team. I can annoy you.
Yeah. And the other way round. I'll just be like, I need to talk to you that that talk to you in a few days.
But that's cool. That makes sense. Yeah. My friend Donna is doing that. She has like you know, Donna who has the tea business, the tea thing, although she's doing the big stuff on the side. Quite
a lot of people to get into the VA stuff on the side. Mm. Good. That's like particularly just doing associate work because you don't actually really, like, it's easy. It's
super easy, like manage my inbox. And you know, like, that's what most people are wanting. Like, if I send you these, this copy for these emails, can you schedule them? You know, like a few hours a month. Lucky work. Life changing, though for the person. Like I remember when I first got my my rage. I was like, Oh, my God, I do this.
After you said no to me.
I know Oh, yeah, I didn't even hire Rachel. First I hired someone else. This is T. All this is t i hit almost forgotten. Yeah, I heard somebody else. It was kind of weird because it was when I was doing right to heal. And so it was a lot about like the recovery and addictions. And I heard somebody that I knew her mom from AAA. But it wasn't like a nepotism thing. It was like she knows the recovery community. So it might be easier. But then she outsourced the work. She wasn't even doing it. She like outsource it off to some person who like what hadn't even been being a VA for very long and had no she wasn't doing the work. So I was paying this very high rate, this agency rate which I was happy to pay, if the calibre of the work matched, but it didn't. So I think I did one month, maybe two, and then I texted Rachel, and I was like, I've made a mistake. That's made a mistake. Do you have capacity? So it was like, maybe
you're nice to me. I'll make room.
Ah, I mean, it was never like weird between us or anything like that. But I did feel bad like after. So I was like I clearly made a mistake.
I just love it. I just love that the two people that Alex recommended me to both you and the other person were like, We don't want you we'll go with other people. And like literally a month later, they were like we need you because other people were crap. I'm like, yeah,
yes. Here's my that's opposed flag. Yeah.
Oh my God. Hi. Hi.
I do have a question if I'm sorry, I'm not interrupting anything, Rachel. Okay. Um, so, you're talking about Pinterest? Who should I talk to about making an impression on Pinterest? Because I'm not sure exactly what to do. Oh, okay.
Yeah, Rachel can do all of that. She does my she did the pin. You did the Pinterest stuff for me for I do that new and she's gonna do it for the copywriting stuff as well. Being poor Rich is getting kicked out. Bless.
out he's just supposed to be going to the gym.
But yeah, Rachel is the Pinterest. Dude.
I have I've I got it on my website, too. So that was a masterclass. I did a master class. Last class. Yeah. It shouldn't be on my website, or is it just hidden on my website? It might be hidden on my website. You can have like, if I can send you the link that I think is hidden. Okay.
So good. Yeah, cuz I didn't have it.
Oh, I'm sorry. I didn't mean to talk over you, Katie. Yeah, it looked through Alex's stuff to see if you had done a mastermind on Pinterest there, or anybody. So nobody,
like not that many people talk about Pinterest. And then when they do they tend to do it in a very Pinterest centric way where they're like, Yeah, you need to post 10 pins a day, every single day. And it's just like, No, literally, who's got that much content? I
think it's like it's really good for doing it consistently a little bit, knowing that it's running in the background, because you're not gonna get paid off for a while. So me and Rachel were talking about that we want to go ahead and do it because just like little by little, because it'll be probably like six months before we start to see a return. But pins are like evergreen. So it just makes sense. It's like the in the same way that you to optimise like your SEO for your website that you'd be on Pinterest. So I've had people sign up to my freebie from Pinterest, which is kind of cool to me. Yeah, I mean, my whole thing is like just make pins that look all sorts of different and link them all back to your lead magnet. Like that's all you fuckin do.
So I don't have a lead magnet. Really? Okay. I haven't really gotten to that point. I'm, I mean, I can have Yeah, that's what I was wondering if I could send them to Etsy because I do have the Etsy shop Yeah, definitely linked route in a while, but I need to add some more stuff. Yeah,
that's a good idea. I mean, just links up to your shop for now if you want to make a new ones later, you can go back and change the links to if you make something else when it's points somewhere else, or if one was really popping off and you want to send them to something else, instead of like a tripwire offer or something, do that. Okay, yeah, but it is just like a slow burn thing. So it's probably worth you know, make a batch and then schedule them to go out like one a week, or something like that. And just like, let it take over. Build build you up a little pipeline and stuff.
Yeah. Okay. Yeah, I don't post consistently at all. I was this. We talked about it last week, though, because I was wondering, I hate having to put the links in the comments and Rachel's like, whatever, just put it in the just put it in the main post. Really?
Oh my gosh, yeah. I noticed no difference whatsoever.
I do.
Do not notice a difference.
Or if it is, it's like, negligible. If you don't I mean, like maybe one person less will see it. Interesting.
Is that sorry, I missed that. Yeah.
Versus in the AV tests on Facebook now. So I am planning on doing a proper AV test at some point is I can like yeah, prove what I say. You know what I mean?
When you said links and have you noticed any difference with your Instagram Stories, when you put a link in your stories, I've noticed a difference. Like the views go when you actually use their put a link in the story, which is hilarious because obviously they're like, use the link and stories.
Platform stuff why? Seems like you have so I think because like for them on Facebook, you're putting the link in regardless, so that's why I like math, but yeah, on Instagram. Right? But then yeah, it's a tricky one. It's a tricky one.
I do think also sometimes like different people I know this is weird. But like if you do like I do if anytime Facebook is like do the survey, or do the survey and then you get the things faster like I was one of the first people to get a professional profile and blah blah blah and I do think sometimes is like different people are like different profiles are different whatever because I even noticed those with groups are like a different sort of group will get a thing before another thing will get a thing and so I have to wonder if it doesn't also like differ between profiles like how long you've had Facebook for and whatever weird internal tear that they have you on that we're not aware of? Or like the algorithm and stuff because I definitely noticed a difference but maybe I should test it more
ABX testing makes me so happy yeah,
I want I do that with my emails all the time. I love AV testing with email subject lines Yeah, why do I want to test it more? Can you do that? Is it just on your professional? Is it on a business page? Or can you do it on your profile
when you think it think it's just on business pages I think I have a look.
I feel like it's only like my MeeMaw who likes my business page
this business page right
so what's the difference between a business page and a profile because I have a professional profile? I don't have a business page.
Um Well the business pages like just specifically for your your business. It's like a nice placeholder you can get reviews and stuff on it. So it's like set up a little differently. Personal so you don't like you have likes rather than friends. You know, but the only thing like the only way really that people see your stuff from a business page is if you spend money on ads. Yeah, okay, so I have mine is like a placeholder, cc Reagan copywriter and some content goes out to it once a week just so it doesn't look like a dead page but I've got like a pinned post at the top that's like if you want to work with me or follow me on more active stuff, here's where to go and serves as like a landing page. So if anybody tags me or anybody finds it or whatever, they can find the professional page and then use it to follow me wherever I am.
Page pretty much I'll have to look into that then and maybe do the same sort of thing. I think I need to work on my content first though, because I like I said I haven't been posting and I just found out like a month and a half of though how to do scheduled posts. So, and I scheduled a bunch and that was where I was having the difficulty with putting the link in a comment, because then I'd have to be there live, when the thing goes out to put a link in the comment, and then it defeats the purpose of scheduling posts. Yeah,
I know. Well, I use like social media and they let you schedule the first. But like, but I pay, I pay for that. But I paid for social before years. I'm obsessed.
Yeah, and I don't have them the money. I know you haven't necessarily been in here. But we I've been talking to Alex about it. We were six months behind on our mortgage. And we're, in fact tomorrow filing for bankruptcy. So I have zip. And it hasn't helped that I've been out of work for almost a year. Yeah. So yeah, so we're working on that. And Alex keeps telling me to forget about the business just find a job. But I have to do a remote job. So if you know anybody who's hiring, that's legitimate. Okay.
There are most of it's hard, isn't it? In the States? It's mostly like can you do like the insurance ones like anthem? Like Blue Cross Blue Shield will do?
Probably could. I've been avoiding those because I don't like being a pushy salesperson.
No, but I think you can do like the inbound.
Oh, okay. Yeah, I can do that. Because so many I'm looking for remote because we only have one vehicle. And my husband went two days a few months ago. So I have Thursdays and Fridays with him off. And I can't go anywhere any other time because I can't drive at night because I can't fucking see. Yeah,
that's kind of important, isn't it? Oh, bless your heart darlin. Yeah, yeah, that's a lot.
Yeah, but we're doing much better than we were. We got a little help from the Indiana home. Uh, whatever. It's called Housing Authority. Yeah. They actually paid what we haven't been able to pay. They paid like $3,700 of our amazing. Yeah, we don't have to pay until January again. Just like a little bit of a breather? Yeah. Yep. We were using a Debt Settlement Corporation. But they were charging as much in fees as they settled for. So like they settled 2500 for an $8,000 bill, and then they charge us 2400. So I was just literally like, you're just bleeding us dry. Oh, but you're still paying less than you would have. Sorry, you're taking $1,200 a month for me. And you've seen off one debt in a year. And I'm just like, No, thanks. I'm quitting. Oh, well, we just want to make sure you have something in the works. And when we get them to bankruptcy. She said settlement companies are terrible. I don't know if you guys have them over there. We
have sort of like similar things or whatever. I mean, I got myself into a bit of a state after the divorce. Well, because I just sort of had to leave did not and then it was just like, okay, here I am in this flat with no furniture or heat or hot water. Yeah, yeah, it's rough. You know, sometimes like this is hard. But I'm
glad that you suffer a few weeks where all I had to eat was what I could make out of flour, butter and sugar. So I've been there too. Yeah,
definitely. I think Harley ate some nice little talk. But you know, you do what you got to do. And like you get out the other side and you learn so much and yeah, stuff always tends to work out though. Like you just something will come up and you'll be like, oh, like, that's what I needed for whatever. Like it just works out.
I haven't been I haven't been worried really at all. I've never worried about money in my entire life because it always shows up for me somehow. That's amazing.
I've always struggled with like my money mindset and stuff like that like throughout my life, but it's improved a lot lately. And then I hired like, finally making enough and hired Louisa Wilcox my like money mentored coach person and yeah, helped me understand the numbers and what they mean and how to use them in a way that doesn't make my brain melt out of my ears.
Yeah, definitely. I'm gonna definitely hire myself an accountant or money manager something because I am very impulsive because of my neuro spicy brain. Yeah, I spend money I don't have what I know I don't have it.
Yeah, I've been put on a well, I'm not really bad with my spending, but I was spending too much like aren't you know, I'd be like sitting around at night and I get sad. And I'd be like, what if I had a waffles that would make me happy. And then I deliver my sample off. Like, you need to not do that. If you want to have waffles, you can buy a waffle maker and you can make on that home, but you can't keep delivering, like 25 pound waffles. What do you pay for the fees and everything like Katie said, it's dangerous. Yeah,
that's crazy.
I had
to delete them off my phone. Like I have like just eat and Uber Eats and Deliveroo. And like all the different ones. I think I still have delivery because I get the premium for free with prom. Because I use it for groceries but no more.
Okay. They gave me grownup money, and they didn't tell me how to use it. So
what happened? We let him
but yeah, I would try some some of the inbound stuff. If you're looking for a remote thing. I think like the inbound stuff specifically for like health insurance companies. Because a lot of times, it's just you being the operator and just pointing them somewhere, right? So you just can't pause and see what they need, and then push them where they need to go. So you don't need to have any sort of like healthcare experience. Yeah,
I have a lot of Office experience and retail experience and customer service. And yeah,
I'll probably be fine for that. But try something like that. That's like health insurance companies like look on their websites. Yeah, their careers pages and try to apply that way and then you won't get sucked into any weird
shit. Yeah, I've already had some weird shit happen. Yeah, it's crazy. I only want to work like 20 hours a week. But I can work weekends. work so I can work. So you know, you'd think that would be a bonus. But most people are Monday through Friday. And I'm like, I can't work two of those day.
Well, you'll find the right thing. I'm sure you will.
But I still want to work on my business at the same time, because that doesn't take up all my time looking for a job. Yeah, because I get burned out after applying for two jobs and looking for hours to apply to do jobs.
It's soul destroying here. Yeah, do you like a little bit of a day and then do like, like a little bit of job applying a little bit of like, doing stuff for your own business income producing activities, as Alex would say do the income producing activities? Yeah. Since I'm pretend Alex. Yes,
I did see that.
Well, because I have my name is Alex. At first I thought it would be funny, but Rachel didn't like it. And she's like, No, that's confusing. I don't like it. Oh, I have to change your name. And I was like, Okay, well, I'll just be pretend Alex, that's fine. Well, does anybody need anything else? Any final thoughts with my electromyography here? Oh,
I need a super.
Oh, what? Super southern sentence.
She wants me to bust out my real thick southern accent it's her favourite thing when I when I get real southern. I was in her voice. I was like,
so happy. It's not your real like accent that's gone. Because I'm curious to where you're originally from. So I'm
from North Carolina. I do have like a little bit of a southern accent and it does definitely get stronger. When I go home or like when I talked to my mom on the phone. It's never been quite like down yonder in the hall or, you know, it's never been quite this bad because I am well educated. But Your girl is from the south.
From New York.
Julie's like yeah, whatever.
I have a family that lives in North Carolina.
I know a lot of New Yorkers end up going to Carolina. Yeah.
It's like a real thing. But I know. My cousin's just decided after like they've been thinking about it for years. Just decided, yep, we're definitely moving to North Carolina. Yeah,
there's so many New Yorkers in Carolina. It's weird. I'm gonna drive around on the interstate and it's all New York plates. I was like, how are you doing here? Well, I
lived in Virginia Beach. Ah, when I was active duty at Norfolk I
know and I went to high school in your county. Okay. Yeah, so like, I don't know, an hour away. I used to go to Virginia Beach and swim in the ocean all the time. Like, yeah. Life's weird.
But my favourite thing about going down the boardwalk is the No swearing signs.
I forgot about the No swearing signs.
Yeah, they have signs posted everywhere that have like the gobbledygook and characters. And it says no little because it's
why do swear.
They will give you a ticket. Honestly, America
just blows my mind. Like the fact that you're not like, like jaywalking, the concept of jaywalking blows my mind.
There's so much stuff that Americans do that will never go over here. Like, imagine telling Britain how to sweat off me. That would be the instant reaction.
American, a walk all the time. And there was I was working a little bit away from Rochester, further north towards the lake. And I was really late for work one day and I was like, wonder how fast my car can go. So it's like a 30. And I was doing like 70 cop pulls me over and he goes, Oh, it's you. Go ahead. Yeah, I worked at a convenience store. We gave him free coffee. So he's like, oh, yeah, go ahead. He knew I had ever. Oh my god. For him. Yeah,
my my aunt Barbara work for the Warren County Police Department, North Carolina. And I'd be like friends with the sheriff and stuff. Be it through through Warren County because it didn't matter. Yeah. Like all the chief. He knows me. Yeah.
America.
Anyway, okay. Love it. Well, thank you all for hanging out. This has been so much fun. And if you need help, or have like, follow up questions or want me to look at anything that we've talked about, just message me and I will do it.
All right. Thank you so much, Cece, this was so helpful. You're welcome. Yeah, I