you know, all that stuff, just to our goals, and let's say our goals, not aligning, let's put it that way. You know, these were things I was becoming self aware about. And, you know, I was like, I'm, you know, I need something more in my life. So, that's, that's when, you know, what do I do? And I think in the early days, my wife and I, you know, kicked around the idea of like, buying a gas station, you know, we were just like, throwing shit against the wall and figuring out like, okay, like, what kind of life do we want to lead? Like, how do we, you know, it's, you know, which is the most hardest, but simplest question to ask, you know, one ask, asks oneself is like, how do I want to live like, people don't often stop and think about that. And we wanted to be more flexible and autonomous in our life. So, you know, starting a company is, is what you do, when, you know, those are all the variables, you, you go out and strike it out on your own. So that's all to say, like, I didn't have any, like, experience running a business at all. And I definitely had preconceived notions of like, I wasn't, you know, smart enough to do this, or like, I don't have the experience to this or like, I need to go to business school or like, whatever, you know, like, whatever those voices in your head, say, you know, whatever, self doubt creeps into your brain, like, you know, I was definitely experiencing all that shit. So the podcast, how I built this, which is an NPR podcast, where the host interviews entrepreneurs, successful entrepreneurs that you know, you know, owners of companies that you definitely use that podcast lended a whole new perspective. Because all of the people he interviewed and they're all Fortune 500 company owners, they're all billionaires, you know, they're hugely successful people. None of them, you know, almost none of them had an MBA, almost none of them had any entrepreneurial experience. You know, I could relate to a lot of these people who I put on a pedestal because of their success, and didn't know like, oh, there's a human behind that success story like and it's relatable. So that podcast like I was hugely impactful in just my confidence, right? i At the very least knew that, hey, if, if this doesn't work, like whatever it was, like, if this idea doesn't work, there's another idea, or at the very least, there's always a nine to five job, you know what I mean? Like, I'm not getting any younger, I can take this, I don't have any children, I can take this risk now. And put all of my energy into it and see where it goes. So that podcast really, you know, helped, helped me. So when I was figuring out what to do during quarantine, and how to be active and still have, like, still build content and all that stuff, I just straight up ripped off that podcast. And I was like, I want to talk to cannabis entrepreneurs. And I want to de stigmatize fear and self doubt, and all that stuff. And like, you know, give the same perspective that I was able to get from the podcast, how I built this to, you know, a whole a specific industry. So, really, what what, you know, the common sense of it all, so to speak, is just that. You just have to be a just just go for it. Like, it's usually the simplest solutions are the right ones. Yeah, so that that was kind of the impetus. And that's kind of where, you know, the, if the title plays into it at all, that's, that's how,