It is a terrible name, because it is literally what just, I was able to put into words into a DM, and I'm still trying to figure out what things it covers so that we can figure out like a better name for it. But it really started, not necessarily with power. It started out I started thinking about this more in line, after what we saw in January 6, after they stormed the Capitol, we were starting to think about this phenomenon of just seeing things in real life that have mostly been incentivized, by wanting to create content, right. And that's, you know, as old as most social media networks, you've had this incentive, like the need to create content has often had, you know, but people thought it on people that instead of creating actual happenings, what happens when this need for content is, is what dictates public policy. And to an extent if Trump I think had been a little more savvy in terms of the different audiences on every single social media platform, and if he had done what he so intentionally did with the news media, in terms of setting up the agenda, if he had done that, through policy, we would be in a much worse place, I think. But in El Salvador, what we have is a person who not only knows natively and intuitively how every social media network works, he's been able to use all of them to his advantage from the inception of his political career. And at this point, is the only way that you can explain in a very rough TLDR how El Salvador ended up being the first country to make Bitcoin, you know, basically legal tender, and at this point, you have every the most reputed economist self saboteur, like really racking their brains trying to figure out like, why this makes sense for a country in which, you know, 70% of the population doesn't really have access to E banking, or even just the main financial structures that you need for something like Bitcoin to make sense. So outside of a gigantic meme, this is not really public policy, like thought of, you know, in efforts of putting this tool at the fingertips of the population not really is. And it tracks really, with something that this President has been doing for a long time, which is, you know, creating policy with the effort of having a wave of content that really drowns out anything else. And so it's interesting not just to see hashtag the content that comes out. It's also interesting to figure out and map out in this what I've been doing for a while, um, what are the things that this hashtag content is meant to obscure? What are the things that are kind of what are the agenda items that got kicked out of the conversation? Because right now, like, everywhere, the only thing that you can talk about is, you know, the, the policy that was enacted with the effort of creating social media content for the President.