EP 194 - Les Alfred

Ellen Yin55min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 194. Today's case study is a masterclass in audience growth and retention for any content creator to pay extra attention if you're a fellow podcaster. Les Alfred, podcast host and founder of balanced black girl joins us on the mic to divulge the juicy details behind her podcast meteoric rise from 70,000 to now 350,000 monthly downloads and impressive 5x growth in just one year. Bounced black girl is an online wellness community and podcast focused on mind body health habits spacious productivity, financial wellness and self care, amassing more than 7 million downloads and 1500 5 star reviews since the show's launch in 2018. Les is a podcasting powerhouse who prefers sustainable strategies for listener growth over quick hacks. She'll be sharing how she keeps listeners coming back week after week, her weekly content plan for creating highly shareable social media posts to promote each episode and how she activates listeners to put into practice what they hear on her show.

Ellen Yin

01:09

Welcome to cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes. Subscribe now so we can grow together every Monday

Ellen Yin

01:56

We created the show to elevate underrepresented voices in Business Media, and I love supporting other businesses who share a similar commitment to diversity. Our friend Tiffany Grimes at burgeoned design and editorial is amplifying marginalized voices in the book world through her inclusive editing and book coaching services to help writers bring their stories to life. Working with Tiffany is a little bit like book therapy. She shows up for you as the whole author helping you make time to write structure your book deepen your thoughts and ideas, breakthrough writer's block and more. Burgeon's editorial approach is tailored to meet you exactly where you are in your writing process from brainstorming your book idea through all stages of revisions and navigating the publishing industry. With over a decade of editing experience and an MFA in writing. Tiffany has worked with more than 100 clients. She specializes in middle grade young adult and adult fiction, as well as Adult Nonfiction specifically memoir business self help metaphysical and travel. If you're a writer or aspiring writer, visit burgeondesignandeditorial.com or follow her on Instagram @burgeondesignandeditorial. To learn more about Tiffany services and how Burgeon can make your writing dreams come true. We will drop the clickable links below in the show notes for your convenience as well. Also mentioned you were sent by cubicle to CEO to save 20% on any services you choose. No code needed.

Ellen Yin

03:30

Does that make sense? I've been guilty of asking this low quality question to my team and even students before but thanks to my friend Dr. Kristine Medyanik founder of shatter glass leadership. I now know better. Dr. K put together a game changing booklet called Curiosity based leadership with suggested questions that prompt meaningful discussion rather than closed ended responses. In every situation you might find yourself in as a leader, self evaluation, employee feedback, project management, follow ups, team development, support celebrations and so much more. You name it Dr. K has thought of questions for it. This booklet is my go to resource whenever I find myself in a sticky situation and need help moving the conversation forward in a productive positive manner. Turn ineffective questions into ones that build trust by downloading your digital copy of the curiosity based leadership booklet for only $9 at Ellenyin.com/curiositybooklet that spelled Ellenyin.com/curiositybooklet trust me this booklet is a must have for every CEO and the best $9 you'll invest in your business. Again the link is Ellenyin.com/curiositybooklet I will also drop a clickable link below in the show notes

Ellen Yin

04:54

Hello friends welcome back to the show. I am thrilled to have Les Alfred here with us today. I first met Les, very briefly, it was like on Instagram Live, she joined us as our featured Norby creator for February. So I was just blown away. Even in that first meeting together. I was like, I know I have to bring her on to our show. So Les, I'm so glad you could make time. Welcome.

Les Alfred

05:18

Oh, thank you so much for having me. I mean, I am a cubicle to CEO listener, I think I found your podcast about a year ago and have been listening since so I'm really excited to be here.

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