EP 194 - Les Alfred
Ellen YinMay 10, 2023 at 10:34 pm55min
Ellen Yin
You're listening to cubicle to CEO episode 194. Today's case study is a masterclass in audience growth and retention for any content creator to pay extra attention if you're a fellow podcaster. Les Alfred, podcast host and founder of balanced black girl joins us on the mic to divulge the juicy details behind her podcast meteoric rise from 70,000 to now 350,000 monthly downloads and impressive 5x growth in just one year. Bounced black girl is an online wellness community and podcast focused on mind body health habits spacious productivity, financial wellness and self care, amassing more than 7 million downloads and 1500 5 star reviews since the show's launch in 2018. Les is a podcasting powerhouse who prefers sustainable strategies for listener growth over quick hacks. She'll be sharing how she keeps listeners coming back week after week, her weekly content plan for creating highly shareable social media posts to promote each episode and how she activates listeners to put into practice what they hear on her show.
Ellen Yin
Welcome to cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes. Subscribe now so we can grow together every Monday
Ellen Yin
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Ellen Yin
Does that make sense? I've been guilty of asking this low quality question to my team and even students before but thanks to my friend Dr. Kristine Medyanik founder of shatter glass leadership. I now know better. Dr. K put together a game changing booklet called Curiosity based leadership with suggested questions that prompt meaningful discussion rather than closed ended responses. In every situation you might find yourself in as a leader, self evaluation, employee feedback, project management, follow ups, team development, support celebrations and so much more. You name it Dr. K has thought of questions for it. This booklet is my go to resource whenever I find myself in a sticky situation and need help moving the conversation forward in a productive positive manner. Turn ineffective questions into ones that build trust by downloading your digital copy of the curiosity based leadership booklet for only $9 at Ellenyin.com/curiositybooklet that spelled Ellenyin.com/curiositybooklet trust me this booklet is a must have for every CEO and the best $9 you'll invest in your business. Again the link is Ellenyin.com/curiositybooklet I will also drop a clickable link below in the show notes
Ellen Yin
Hello friends welcome back to the show. I am thrilled to have Les Alfred here with us today. I first met Les, very briefly, it was like on Instagram Live, she joined us as our featured Norby creator for February. So I was just blown away. Even in that first meeting together. I was like, I know I have to bring her on to our show. So Les, I'm so glad you could make time. Welcome.
L
05:18Les Alfred
Oh, thank you so much for having me. I mean, I am a cubicle to CEO listener, I think I found your podcast about a year ago and have been listening since so I'm really excited to be here.
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