200th Episode pt. 2

Ellen Yin1h 10min

Ellen Yin

00:00

Hey Hey, welcome back to Episode 200 B? This is part two of our 200th Episode celebration here on Cubicle to CEO. So if you haven't listened yet, to part one, make sure you tune into that first, we'll link it below in the show notes for your convenience. But if you've already listened to that, hello, welcome back to part two. Today I will be answering the remaining nine questions you all submitted for our listener q&a In celebration of our 200th episode here on the show.

Ellen Yin

00:36

And I also wanted to give a huge shout out and congratulations to Madison Sanford, who is the winner of our giveaway that was part of this celebration. So Madison, you have won a $200 shopping spree at your favorite small business. So by this point, my team should have already reached out to you for you to select which small business you want to patronize. And we'll make sure to buy you a gift card to that store. And you can spend your $200 however you please there. So this was our way to celebrate small business. Thank you for participating. Thank you to all of you who entered our giveaway, the winner was selected by random drawing. And so congratulations, Madison. Alright, let's get into the first question in part two.

Michelle Pualani

01:26

Hi, my name is Michelle of her healthy habits @themichellepualani. And my question is, what do you find to be the key difference between creators who are quote unquote, doing all the right things they're supposed to, and not seeing growth in follower count or revenue, versus those who take the same consistent actions, but see some version of explosive growth in their presence and in their business.

Ellen Yin

01:55

Hi, Michelle, I love that you're asking for my hot take on this. I feel like that's right in line with our show format of asking our guests a hot take. But this is this is a tough question. Because like many things in business, and like many of my answers so far, there isn't a black and white rule to why sometimes two people can take the exact same actions and come away with completely different results. However, I do have a few thoughts on this. First, I think is important to address not treating your business or the actions that you're taking in your business like a Task Rabbit, let me quickly clarify what I mean by that. I think oftentimes business owners fall in this trap of being told these are the things you should do, quote unquote, to, you know, reach some level of success. And they start to treat the actions that support that these shoulds as you will, as tasks on their to do list. And they're just mindlessly checking them off to say that they did them right things, like posting every day on social or sending out an email to your list or whatever it may be these things that you feel you should do. Because somewhere, you've been told that you never maybe stopped to question why you're doing that. And you just treat it as an item to be done in your list. So at the end of your day, the more tasks you check off, the more productive you feel are, the more you feel like you've actually worked in your business, when in reality, sometimes the things that you're doing are not actually progressing you towards what you want, right? But because we've been trained that, okay, these are our shoulds. And if we cross off as many things as we can, we're doing the right things.

Ellen Yin

03:37

So I feel like that's, that's the most important thing to address versus getting away from that mentality of treating your business like a TaskRabbit. And instead thinking about, okay, instead of looking at how much can I get done, and how fast instead of really asking yourself, what is the purpose behind every action, I'm taking every task that I'm doing, because as we all know, the right actions versus the wrong actions. And I say wrong in terms of not like ethically wrong, but just maybe wrong for you in terms of supporting your goals. It all depends on the context of who is taking the action and the goals they actually have. Because those vary from people to people, right? I always give the example that if you were to plug in the wrong address on your GPS, you can take all the right directions there like you can turn out all the correct stoplights, you know, you can stop at the right stop signs, you can go down the right street, you can follow those instructions to a tee and still end up in a destination that is not the one you want. And at that point, you can't really blame the GPS. It wasn't that it fed you the wrong instructions or directions to get there. It's that your input was wrong to begin with right or wrong for you, because it wasn't leading you to where you want it to go.

Ellen Yin

04:54

And so I think you really have to consider first what is the actual goal of of any action or item that I'm doing. Because if we're going back to your original question of two people doing the same things, if you don't dig deeper below that surface level of just observing what they're doing from the outside, two people could be doing the same thing. But their end goal or objective might look completely different. Like one person might be, for example, posting every day on social media, because their primary goal is to grow their audience on let's say, Instagram, and they value let's say, a higher follower count more so than any other metric in their business. Is that right or wrong? We can't really say because that may be their primary goal. But let's say your goal is not just to amass the most amount of followers possible, let's say your goal is to get, you know, more sales in your business, more revenue in your business, you and the other person could be doing the same thing. And they might be doing that and getting to their goal of reaching a higher number of followers. But you might be doing that same action and not getting any closer to increasing your revenue. Because your two objectives, your starting points for where you're wanting to go were different to begin with, even though you're performing the same action. I hope that's kind of clicking for you.

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