CI_EP113

Haylee Gaffin21min

Haylee Gaffin

00:00

In my opinion, some of the best ways to learn about podcasting is through other podcasters. So today we have quite a few of our podcast family from Gaffin creative and Mike tech society is sharing all about their tips for podcasting. Hey, y'all welcome to the clocking in Podcast, the podcast for podcasters entrepreneurs and professionals making their way in the working world while building their own personal brand in the podcasting industry. I'm your host Haylee Gaffin, owner of Gaffin creative a podcast production company for creative entrepreneurs. If you're a podcaster, or even just dreaming about launching your own podcast someday, this show was built to help you merge your love of conversation, education and business. You can find resources, show notes and more for the clocking in podcast at Gaffin creative.com. Today's episode is brought to you by MIC CHECK society, a community that was built for podcasters who are looking to take their podcast from good to great, scale your podcasts, improve your processes and connect with your listeners through our educational trainings, our private members only community and our monthly calls. If you're ready to join us, you can head over to Mic check society.com and enroll today. And you can get $10 off per month with the code podcast. Now let's clock in and get to work. If you're new around here, my name is Haylee Gaffin. And I am the owner of Gaffin. Creative and the creator of MIC CHECK society, a community for podcasters. Now if I had to share one piece of advice for brand new podcasters, it would be to only go about this if you're passionate. If you're passionate about podcasting, everything else will fall into place. Now I do believe that there is a lot of value in podcasting, for your business for a career for money, for sponsorships for setting yourself up as an expert. All of that is very valuable and trustworthy, solid goals. But if you don't have the passion behind podcasting, you will fall flat. So make sure before you get into podcasting, or maybe if you're in it, and you can't figure out why you're not enjoying it, it might be that you're not passionate about it. So what I would recommend, if you're in that place is to find why you got started, find that passion again and start creating the content that allows you to be passionate content like this is what is passionate for me. I love to collaborate and create community and find ways for other podcasters to share their knowledge and their expertise, but also highlight their voices and highlight what they do on their podcast. So make sure that with every single one of these podcast hosts that you hear today, you head over to their podcast, you give them a listen, you download their episodes, and you share their podcast with someone who would really appreciate it and love it. Now let's get into all of their advice.

Joy Michelle

03:05

Hey, my name is Joy, Michelle, and I host the call to both podcast. My advice for you actually comes from something that I did wrong when I was starting my podcast journey almost two years ago. And that is I waited a really long time to start my podcast. And it looked productive because I was in a learning phase and an absorbing phase where I was trying to get my ducks in a row and plan and forecast what I could do to make sure that my show was successful. And this was about one to two years. And it really started to become a way that I was actually avoiding doing a hard thing and trying something new. And I was really playing it safe and staying where I was comfortable by not starting sooner. So my advice to you really comes from the idea that there are some things that you will not know by doing just a little bit more research or listening to one more instructional podcast or reading one more book or watching one more webinar, there's a certain point where you know in your gut that it is time to simply start. Because when you start you get to actually see what your audience likes, and what episodes and topics they're resonating with most and so much more. So my advice to you is simply start and let go of the idea, the false idea and the false notion that you can research and plan your way to a perfect podcast, when really the perfect podcast for you comes through the cultivation of starting and creating a real podcast. So I really want to encourage you to be brave and start before you actually feel ready. Because you know what's annoying even After a year or two of researching and planning for my show, I still didn't feel ready and I still had to shake off the nerves and figure out how I was going to present on a podcast for myself. And all of that research didn't really help me get to where I am today. It's really the doing that made me the podcast host that I am today. Hey,

Akua Konadu

05:23

everyone, it is a co Canady here host of The Independent Business Podcast by honey book. And the key piece of advice that I would like to share with anybody who has a podcast or is thinking about podcasting is consistency. One thing I've learned is that podcasting, it is a long game. And if you are wanting to see results, you need to be consistent in showing up. And just remember that you are providing such amazing value. So center your audience, first and foremost, especially in times when things get harder, you're not seeing the results that you would like to see, keep reminding yourself that you are here to provide and make an impact to your audience. So that is my main key takeaway. And another thing too, that I have just learned from my experience with podcasting is use the learnings, lean into your data, use those learnings, watch previous interviews to fuel that and use that to fuel you to better yourself, right. So that's something that I do leading to my data to refine my podcast strategy, leaning into my data of how I want to be a better interviewer. Really be open to it. So even if you're not seeing the results that you would like don't don't use that as a way to tie it to your worth. Use it as a way to fuel you of how you can improve your podcast so that it can be what you want it to be. So I think those would be my two major takeaways.

Speaker 1

06:41

Hey, friends, my name is Bree and I am the host of the Thrive blogger podcast. My advice is that you record video, I did not do this at the beginning. Although I've been recording, doing podcasts for several years now before video was as hot as it is now. But that is my advice. Always record a video and then repurpose everything. Make sure you're making clips of your videos and putting them on all channels, reels, Facebook, YouTube shorts, all of the places, post your podcast over on YouTube. Take your content and run with it make it spread as far as it can. Because if you're putting all that effort into an amazing podcast, make sure you're reaching as many people as possible. Oh, hey,

Quianna Marie

07:33

I'm Kiana host of Kiana Marie weekly, and my best advice is to truly ask yourself, What's the point of starting this podcast? How will I be serving my clients? Will it help me increase my revenue and support my long term business or lifetime goals? I truly believe long form content, like podcast episodes, helps increase brand awareness builds trust with future clients and educates current clients. I love my weekly podcast episodes. So I can introduce you to my real life, friends, mentors and influencers, not the kind of influencers that persuade you to buy or random things, but to encourage you to truly be the best version of yourself while you grow the business and life of your dreams. My advice to anyone thinking about starting a podcast is always rooted in what are you truly passionate about. If you're thinking about starting a podcast to simply make more money, just like any business, I would advise you to take it slow and consider becoming a guest speaker on other podcasts before you take the jump to host your own podcast and talk about investing in your podcast, right? That's going to be an expense. And I definitely advise you to kind of test the waters before you get started. If you're passionate about making an impact, sharing your story and creating a stage for others to voice their truth. Podcasting truly is the long game for your business. I encourage you to go out there and live life, make connections, build friendships and create something worth sharing. I may be intuitive, but I'm totally not a psychic. But I believe that everyone has something to say thanks to Haley with gap and creative and her incredible editing team. I have a podcast I'm really proud of let's just say without my Podcast Producer, I wouldn't have a podcast. Investing in a producer is the way to go. i

Molly Cahill

09:29

My name is Molly Cahill and I'm the host of the holistic marketing simplified podcast. It's really exciting to be recording this because I just finished up 52 weeks or one full year of podcasting. So my advice is to lean on one on one connections. This is the advice I give all of my clients and students I run a social media management agency as well as have a program called holistic marketing hub for health and wellness professionals. And the thing I always teach when it comes to social Media Marketing is really the same thing I would teach when it comes to promoting your podcast, which is, again, leaning on one on one connections and networking. I think so often we get into this online business space, and we just think, oh, we'll create a podcast, and we'll put it out there. And you know, yeah, maybe we'll make sure that title title is like, SEO optimized, and all these people are gonna find it, and it's gonna be great, and they're gonna leave me reviews. And then maybe we go on a review campaign where we're mass emailing our lists, and I'm not saying any of that as bad. But I will say what I did in the beginning that I think really helped was, I reached out individually to a lot of people like literally one on one in my DMs and asked them to leave me review, and most of them did, and it was, I was able to get some reviews, right when I first started pretty quickly, this is reminding me that I need to go do that again. And the other thing is, early on, I had some guests on my podcast, who I knew, would be willing to share their episode with their audiences email list, and also collaborate on Instagram so that the podcast can be shared on that person's Instagram. So again, that one on one connection really helped me to get in front of a lot more people by leaning on my warm network. And then lastly, how I've leveraged the power of one on one connections is putting up polls on my Instagram stories with various topics for people to vote on on the podcast. Yes, I have done some more generic, like question boxes of what would you like to hear on the podcast? But I've also done really specific like, polls of like, Okay, would you like to hear about topic A, B, or C. And then when I create an episode around one of those topics, I'll go back to my Instagram Stories archive, and find the people who voted for A, B or C way back when you can go back and see who's voted on the poll, even if the story is not happening more in the archive. So I would go back and see who voted for that specific topic. And then DM them say, hey, a couple of weeks ago, you voted that you wanted to hear about XYZ on the topic. And here is the link to the episode I wanted to know wanted to let you know that I recorded it. And again, I know this kind of thing takes time, but it's really that one on one. If you can serve one person really well, then they're going to tell their friends, and everything builds that way. So that is my advice. I'm

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