Each one of them goes for $10 as the first bid, and the bidding goes up in tens 10, 20,30, 40,50 and you can't skip a step. Okay, so that's fairly normal. Here's the first shift. Every bid is actually a non refundable donation, which means that when you type $20 in it goes in that money goes straight to Save the Children, and you don't see it ever again, whether you win or not. You have made a generous donation, thank you. The last bitter and in Save the Children's case it will be for front row, Taylor Swift tickets, the last bidder gets the tickets. And if you want to be the last bidder then you should not be the person who's the bitter now, the math of this is that if the auction goes for $230, the charity gets $2,400. And if the bidding goes for $900, the charity gets almost $100,000. So you have these items that are worth a lot that are going for not a lot and you get this unstable equilibrium of you're looking at this thing that someone is about to get for much less than it's worth. And it only costs you have a few 100 bucks to find out if you could be the last bidder. And every time someone bids, there's anti-sniping. So the auction, it gets extended a little bit. And the goal here is a charity can organize donors who are going to give them money anyway, they can participate in this. But then the question is, why will they tell their friends, because there's an economic incentive to tell no one, so you'll be the only bidder. So the second innovation is if you tell someone about any of these auctions, and share a link with them, and they bid any amount, even 10 bucks, you get a free bid of any amount, even $1,000. And it turns out these free bids don't cost the charity, anything. So let me take a minute to explain that. So let's say you tell someone about the Mission Impossible jacket early in the auction, they bid 10 bucks, now you have a free bid in your account. And you see the Grateful Dead guitar and you bid, it's at 490, you bid 500? Well, let's say you win. The charity already got the 490 and the 480 and the 470. So your last bid didn't cost anybody anything. Let's say you don't win and someone outbids you, well, they just bid extra, because you were in it. So either way, the charity either ties or comes out ahead. And people have this dynamic, which is you're going to find something you really want, you're going to promote all the other auctions to people. And then you'll use the free bids to just keep the cycle going. And our hope, remembering that Warren Buffett's last lunch auction went for $19 million. Our hope is that one of these auctions go for 1,000 or 1,200, or $1,500, in which case, the charity will get hundreds of 1000s of dollars. That's what we think can happen. The money goes straight to the charity. And then at the end of the auction, we send them an invoice for 10% of what they raise and they don't raise anything, we don't charge any.