I mean, I often see and hear a lot of tension between those two organizations and people saying, well, this is my audience. And this is my audience, or we're updating the social media, you're sending out the email, and you can't post here, this, there's often tension I see between those two organizations around the communication channels they own around who can communicate to what when. And I think that plays out in a way that the audience then is very confused, and often as disjointed, they might get an email back to back because two different departments are sending it out, use different email systems, and all sudden, they haven't heard from the organization in a month. And then they get two emails within three hours. And like what is going on here? There are people who might be on both lists, for example, I think it's important when that's happening to take a moment and pause and have a conversation with those groups together to say, okay, who are our audiences? Again, it always comes back to audiences, who are audiences? What are our goals? How can we work together to build relationships with our audiences to support our work? Now, it may be that the comms team is really in charge of you know, we, we often think about a ladder of engagement. Our ladders of engagement typically is unaware to observers, to supporters, to advocates, and those those bands can change depending on your organization. The unaware, the people who don't know us, but should; the observers are the people who are kind of casually following us, maybe they're on our email list, they're following us on social; the supporters are people who regularly participate in our programs, maybe they're a donor or program participants, staff member, whatever. And the advocate is what I call the superfan, the ambassador, the major donor, the alumni, the frequent program participant, and not every person is going to go from an unaware person to an advocate, but how we communicate with them can help build that relationship. So I've seen many organizations where the comms team is really thinking about those unaware and observer audiences. And then development programs, advocacy, other departments are coming in, when we're start moving people to become supporters and advocates. So you can think about that in a way where the comms team is kind of building the base that then the other groups can come to pull and connect with, but we should be thinking about our work together and, and really make it again about the mission and our overarching goals and not just have goals per department, which then creates, I think, a lot of turf wars, in fighting, etc.